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SEO trends 2015 - Quality Content

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From the last article, SEO Experts in Singapore has highlighted five significant SEO trends for 2015. One of the most influential factors that can greatly contribute the success of any SEO campaign is quality content generation. That been said the old-fashioned kind of content such as stuffing keywords or copying from other sources has been outdated and no longer works in the modern SEO world. Thus, the best SEO services 2015 would definitely take a closer look intocontent marketing for better optimizing clients’ site in 2015. In this article, SEO Experts in Singapore would like to demonstrate some content strategies that should be applied to any website craving for high position in the search engines results pages. 
1.Hierarchy: Reader, then Search Engines.
The advice here is to write for readers, then optimize for search engines. Search Engines and readers are getting smarter and more demanding every day. Search engines would not be willing to crawl crappy, SEO-made content. The search would only read the content on your page if they sense that your page is legitimate and the articles seem to be satisfactory to their search intentions. Therefore, you should pay attention to what to write, how to write, and how to present it in the most prevailing way. If you want to keep the readers’ eyes on your site, make yourself irresistible by creating useful and unique content for them.
SEO experts in Singapore, quality content
4 U's formula for useful and friendly content.
2.Avoid keyword stuffing:
Once upon a time when search engines have just walked their first step and SEO was new to the world, keywords spamming seemed like one of the most effective ways get to higher ranks. Things have changed now, and proper keywords usage is required more and more skills to be done. Intensive exploitation of keywords by incorporating repeating targeting keywords many times in an article would no longer create any value to the whole SEO campaign. High keyword density is not favored by search engines and keywords stuffing may even get you penalized when use to aggressively. Thus, try to insert keywords into your articles content wisely, make their appearance part of the content.
Related news: Keyword Usage (Part 2)
3.Use synonyms for keywords:
Put keywords phrases variations and synonyms into your content. This is actually a practice to avoid keywords stuffing. By using variations and synonyms, you can insert more “keywords” into the content but still keep its natural look.
Related news: Keyword Research
4.Use long-tail keywords and their variations:
There is a high demand for long-tail keywords as they can be utilized to target high quality low competition sections.
You can use tools to select long-tail keywords that can better blend into your content. Find the related keywords of your targeted ones by putting your keywords into Google Search Engines after “~” mark. Google will suggest you on the highly related keywords variations to your targeted keywords. By using long-tail keywords, you can make your content more relevant to various topics and partly push your primary keywords on the search engines’ ranking. 
5.Write content with quality to get noticed online:
It can never be emphasized enough: quality content is the new links building techniques. The more effort you put into writing long and resourceful articles, the higher possibility they will naturally be shared by the readers. The more shares your content get, the more relevant the search engines evaluate it. Do make your content visible on social media platforms and guest blogs.
SEO experts in Singapore, SEO quality content
Remember: Quality over quantity!
6.Write content that are expected to be useful to prospects:
Anticipate the questions your potential customer may face and try come up with creative and useful answers to those questions. Moreover, you may try to exploit the advantages of long tail keywords by your answers.
7.Pay attention to title tags and meta descriptions:
They are the first thing a new searcher gets to know about your page. Don’t underestimate the power of first impression. 
Related news: Keyword Usage (Part 3)
While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (in a positive way) Search Engines can be to original and valuable articles, as well as regularly updated web content.
With these specific criteria mentioned above, we hope you can grasp the general idea on the quality content for SEO in 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services Singapore 2015, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
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Best SEO services 2015 will pay attention to these SEO trends

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For 2014, SEO changes evolved around the anti-spamming efforts from Google developers and the traffic explosion from mobile and other smart devices. With 2014 retrospect, we can expect major changes regarding these factors in the on-going year 2015. The best SEO services 2015 would definitely take a close look into these factors for better optimizing clients’ site in the days to come. 
These are five SEO trends that SEO Experts in Singapore would like to highlight for 2015:
1. Optimized for Mobile
If you have not thought of optimizing for mobile and other relating devices, now would be the perfect time to start. Google have officially announced the “mobile friendly” label on search results for websites that are developed with mobile friendly criteria, i.e. responsive, on May 11/2014. A new Google search algorithm customized for mobile devices’ search purposes is forecasted to be released within 2015. This directly expresses Google’s high expectation, thus resulting in the expected preferential treatment of Google for mobile-friendly websites in the near future.
SEO experts in Singapore
You can check your website for mobile friendly features with the link below:
2. Rich snippets
Snippets are the whole description of a website on the search results pages. A snippet includes a title, a custom and brief meta description, and the website’s URL. These are all important factors that can influence the ranking and the click-through rates of web pages. Google Rich Snippets are snippets that are more specific and present more details of one website and its features to the viewer depending on their search queries and needs.
SEO experts in Singapore, rich snippet
3. Disavow link
Disavow link would be handy the most when your site happens to receive Google Penguin penalty or unintentionally accumulate bad links. When you ask some random site owner if they are well aware of all the links coming to their site, the answer is likely to be “No”. 
When you practice the backlink building too aggressively and randomly in the past, now is the time to use Disavow to remove bad links if you don’t want to see your site got penalized by Google, or worse, disappeared. 
Here are some possible sources associated with bad links problems:
  • Links on Footers or Sidebars: A site linking to other websites from its footer and sidebar? Google no longer see this as a normal thing and is ready to punish those who do not comply. 
  • Links with low quality: We assume that all the site owners nowadays know exactly what consequences would come with bad links. This is especially true when Google has paid more and more attention to the content quality and its respective user experience. Thus, you have to be more delicate when build links for your site.
  • Links from web pages that have been punished: those links are also considered as bad links. Once you are punished with a penalty, you can hardly gain trust from Google again.
  • Dirty SEO practices: Some of the SEO practitioners surreptitiously construct the low quality link portfolio pointing to their competitors’ sites. So be cautious to these dirty tricks.
4. Switch to HTTPS
It is officially stated that HTTPs format would have a significantly positive influence on a site’s ranking. As this process would not so complicated, it is highly recommended that you switch to use HTTPs for your site. However, you should pay attention and make sure to not accidentally create any duplicate content due to wrong settings.  
SEO experts in Singapore, HTTPS linking signal
5. Use Content marketing to build links 
Related news: Keyword Research
Content marketing is the new link building technique. It is proven to have positive influence on site rankings. Anyone would unwilling to link with a page that provide original and valuable information for their needs? When done correctly, content marketing with an appropriate list of keywords gives you these below advantages over your competitors:
  • Popularity on social networks achieved when one or many articles on your site are spread all over many social platforms.
  • Brand recognition.
  • Links from reputable sources.
  • Traffic from the referrals.
With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO trends for 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services 2015, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
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A website with high SEO standards from SEO experts’ view

in , - on 5:45 PM - No comments
In this article, SEO Experts in Singapore would like to introduce you to the SEO standards of one website. 
There is a large number of SEO Experts in Singapore ready to accomplish your specific SEO needs. When you decide to hire them for your SEO campaign, it is highly likely that they would assure you that they would build you a website with SEO standards. However, “SEO standards” is a relatively flexible concept as it is really hard to identify and evaluate the SEO standards they are talking about. If you do not know how to assess the SEO efforts the SEO services providers have put on your website optimization process, you may end up being riffed off by them without having actual expected benefits from the services. Although there is no official guidelines on how to construct a website with SEO standards, there is still a list of criteria from experiences to look into when designing a website for SEO purposes. Make sure to track these items when receiving a website with SEO packages from your SEO services providers.
SEO experts in Singapore

Originality
This is one of the many criteria that our SEO Experts always pursue during their SEO process. Investment on creative and useful content that actually add value to their online browsing purposes would bring impeccable clients’ responses to you. You may very well attract potential clients to your site if:
  • Provide clear and legitimate information, not just merely self-PR content.
  • Provide original content that is more outstanding than rival sites.
  • Incorporate attractive text, images, infographics, and videos, etc. 
  • More than 80% of users rated the content is of high quality.
  • Almost all users will not return to the results page to visit a website on the subject.

Unforgettable experience for users
This is the top priority for every website as the first reason you start building your website is to share. So bare these following attributes when you share your knowledge and experiences. 
  • Content on site is easy to read and understand. Internal links are consistent and useful to the end readers.
  • Interface is friendly and easy-to-use. Each section or article can be reached easily from anywhere inside and outside of the website.
  • Layout is apparent and appealing. Key information is highlighted properly.
  • Time for page load should be short. The desired time is smaller than 0.5 second per page.
  • The number of file attached to each page should be minimized.

SEO-oriented content
The following criteria are some of the most practical tips consolidated from our SEO experts’ experiences and also from other specialists in the field. 
  • Content should target only one primary keyword and s set limited hand-picked words that are directly related to the intended topics.
  • Primary keywords are placed at the beginning of the title tag.
  • Primary keywords should be appeared in the domain name URL.
  • Natural writing style. Logical content incorporated with targeted keywords. 
  • Highlight keywords in the article in bold/ italic or by increasing the font size.
  • Insert primary keywords to Headline (or H1).
  • Repeat primary keywords at least 2 times in the body of the article.
  • Secondary keywords can be inserted into headline, title tags or article content when appropriate.
  • Alt tag for image should be meaningful and contains keyword-rich.
  • Anchor text should also contain significant keywords.
 Related news: Keyword Research
Related news: Keyword Usage (Part 1)
Related news: Keyword Usage (Part 2)

Social media sharing oriented content
With the explosion of the number of people using social networking today, sharing content related to your website’s purposes is extremely important. You can refer to the website ranking factors for social networks below for the basic 
  • Meaningful domain names.
  • Install the add-ons of the popular social networks that allow readers to easily share content when needed.
  • Make your content attractive and worthy enough to be shared. 
  • Use Facebook and Twitter Open Graph Cards when necessary.
SEO experts in Singapore

Help spiders’ access web pages easily by:
  • Static domain address (does not contain dynamic parameters)
  • The contents of the article can be found by only one single URL (all the duplicate content should be redirected or refer back to main page by rel = canonical tag)
  • Content should be downloaded directly inside HTML code (not via JavaScript, AJAX, or iFrames, etc.).
  • Every page should be reached with no more than 4 clicks from any location on site. 
SEO experts in Singapore

  • Redirects from other (older) versions to the new version by 301s or rel = canonical tag (not 302s).
  • If the site is temporarily unavailable, use code 503.
  • Use the robots meta tag robots.txt file to allow Search Engines bots to scan and index the data on the website. 
  • Main server of host providers does not interfere with bots’ operation.
  • Make sure to keep a moderate length of the major components of the page:
  1. Title <65 characters
  2. URL <90 characters
  3. Description tag <150 characters
  • Sitemaps XML file should contains the URL

Copyright, Meta data, Schema and Rich Snippets
One of the ultimate criteria of a site that achieve the standard SEO is its ability to attract and stimulate users.
  • Use rel = author and rel = publisher tag to provide information on the content author and publisher. (Google Author has been removed currently, but you can use other Rich Snippets to attract attention on SERPs).
  • Use the options as in schema.org to mark up content.
  • Use both primary keywords and secondary keywords in the description tag.
  • Write a compelling description to attract users from the first site to increase your CTR.
With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO standards for a website. If you ever need help from SEO experts in Singapore to build a website with SEO standards, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
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Best SEO Experts Company in Singapore - The basic checklist

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There is a large number of SEO Experts Company in Singapore ready to accomplish your specific SEO needs.

If you do not know how to evaluate the SEO services, you may end up wasting money without having actual expected benefits from the optimization process. In this article, we will illustrate on how to determine not only the best SEO Experts Company Singapore but also anywhere in the world. We will let you in on a tip: check your site with these following items.

1. Website Design.

You can skip this step if you have already spent big on professional Web designer for both design and SEO Services. If you do not have the two things above, don’t worry. You can just start with the user-friendly website designs and then ask for opinions of other people, especially a SEO expert. If your design is rated only 6/10, but the content is 8 and users can access any of your webpages any time they want, then the SEO expert is doing well.


Related news: Guide to Search Engines friendly design (Part 1)

Related news: Guide to Search Engines friendly design (Part 2)

2. Website Accessibility.

You need to ensure that users and spiders can access all pages on your website. You should try to identify and ask your SEO expert to eliminate the dangerous error: 404s, 500, 302s (instead of the 301s), duplicate content (including on your web pages or linked pages), no title, or too few content.

Related news: URL structures guidelines

3. Wise Keyword Usage.

Keywords should have an average degree of difficulty. You have to ask if those keywords have good search volume. Are some users actually searching for them? You might not be able to target high value terms, when first launching a website. So, when you conduct your keyword research you can look at search volume, the relevance to the website; make sure that you have something that is relevant that is actually pulling in searches you care about, and low difficulty.

Related news: Keyword Usage (Part 1)

Related news: Keyword Usage (Part 2)

Related news: Keyword Usage (Part 3)

Related news: Keyword Usage (Part 4)

4. Quality Content.

Do not just present boring texts; add more text, video, images. Put yourself in the position of Web surfers. Are you satisfied when browsing through your Web site? Google is smart now, it has a special algorithm to find the scores for the website and bring real value to the user. In fact, many sites have very few backlinks and not much on-page optimization, but are still on top because they provide content that are valuable, attractive and highly-appreciated by users. So why wait? Make your content more creative and fascinating now. If you don't have time for writing creative content, you can just use the SEO services on content as the prices for this kind of SEO services in Singapore is pretty cheap.


5. Create links.
This is the stage where everything can go wrong easily, and once you choose the wrong path, it is really hard to turn around. If your SEO expert keeps creating links that turns out to be a pile of bad quality links, low and easy to find, you should be prepared to pay the price. Google is now wiser; it is willing to punish any website with backlinks that look like spams. If you outsource SEO services, it would be more convenient since they are more likely to already have a link directory that can be used for your website, but you should clarify your backlinks building requirements to them.

Related news: Manage The Risk Of Search Engine Spam

6. Social Network.

SEO and social networks has recently become intertwined. Google recently favors Google Plus while Facebook is dominating Bing rankings. In fact, the share, like, comment, +1 are now have become an indispensable element of Search Engine ranking for one particular website. So, you should have at least four social networking accounts: Facebook, Twitter, LinkedIn and Google+. Facebook now has more than 1 billion people. Google+ also has a competitive number of users. Monitoring multiple accounts can be overwhelmed, but you need to remember: when you create new contents, the first thing you need to remember is to share it on social networks.


7. Link to website with high reputation.

Find out what websites have a large number of RSS subscribers, contribute to them and ask them to put the link on your site. Also, look for reputable bloggers in your field, contribute to their posts frequently and politely ask them to put the link on your site. You may also find invaluable resource links on social networks. It’s time for you to contribute content to others and be recognized.

In this new age of Internet Marketing where there are a variety of SEO Experts Company in Singapore to choose from, it is extremely hard for one person to identify a company that has the potentials to provide the most reasonable SEO services. Hope this article helps you determine the best SEO experts company, and not just in Singapore, but anywhere in the World. For best SEO experts company in Singapore, contact us at +65 6659 2659.

Sources: References from reliable SEO forums and websites.
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SEO Experts’ illustration on how to choose the effective and cheap SEO Services

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Why my website needs SEO services?

This is probably the question that everyone wants to ask when first heard of SEO. Along with the development of IT, online procurement has become more convenient with just one click away from having those chosen products delivered directly to home. So, if your products appear on the Internet, have you had the vague idea how much your sale would increase yet?

As we all know, almost 80% of users use the internet to search for information on the major search engines like Google, Yahoo, Bing, etc. to find out the information on products and services they need quickly and accurately. However, there are many companies offering the similar products and services as yours, how customers can find you (your website) rather than your competitors?

As the Search Engine marketing is so important, Search Engines Optimization techniques have been developed. Those are the tactics designed to push your website to top of Search Engines for a specific business-related keywords, so that when a user enter that particular keywords, you company’s website would appear before your competitors’, hence increase traffic to your site. Yes and this huge traffic can easily be converted to potential clients if your targeted keywords are appropriate.


It doesn’t matter who you are, 

You have just established your business and you want to build an effective Internet marketing campaign to advertise you products and services to their consumers?

You are a long-time existing company who wants to increase brand awareness online and expand your market?

Or you are an individual whose Website is not well-known and you want promote your website to share useful information as many people as possible, but are short in fund?

It’s time you find a suitable SEO services company, who would provide cheap but still effective SEO services for your business goals.

Then the question remains is how to identify a qualified cheap SEO services provider?

Currently, there are many SEO services providers in Singapore with different fees charged. A higher fee is usually thought to be associated with higher quality of services. But that may not be the case all the time. There are many ways to check if your campaign SEO is running smoothly. Follow our tips and you can find a cheap SEO services provider but can still ensure the long-term rankings for your website.

A reliable SEO services provider usually has:
  • In-depth knowledge in the field of SEO.
  • Consistently high conversion rate.
  • Dynamic and experienced staff.
  • Reputable partners.
  • Long list of successful SEO cases.
And above all, they never promise anything unrealistic as they know their capability and they have to assure their current clients the long-term results before attracting any potential clients.

How that top-notch SEO provider can offer you cheap SEO services?

They are experienced, thus they can always find you the shortest and most efficient way for you optimization needs with minimum cost. Moreover, they have an enormous amount of available resources (especially the link building resources) from previous projects that can also be utilized for your website SEO.

How cheap SEO services bring benefits?
  • Advise on suitable keywords for the marketing campaign. 
  • Track performance of keywords and visitors’ behavior to the keywords.
  • Help clients enhance customer base. Help businesses expand markets and diversify products offered.
  • Advise on Search Engines friendly website designs that are also suitable for industry and services.
  • Increase brand awareness by properly-edited content and social media marketing. 
In this new age of Internet Marketing where there are a variety of SEO Experts services in Singapore to choose from, it is extremely hard for one person to identify a company that has the potentials to provide the most reasonable SEO services. Hope this article helps you determine the effective and cheap SEO Services for your Company, and not just in Singapore, but anywhere in the World.

Sources: References from reliable SEO forums and websites.

Tags: SEO Experts in Singapore.
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SEO Experts’ | the top SEO services in Singapore

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In this new age of Internet Marketing where there are a variety of SEO Experts Services in Singapore to choose from, it is extremely hard for one person to identify a company that has the potentials to provide the best SEO services for them. In this series, we will help you determine the best SEO Services for your website, and not just in Singapore, but anywhere in the World.
 SEO experts in Singapore, web design
In this article, we will introduce you to the full-package SEO services, its features and benefits. Full-package SEO services are usually meant for websites with a large number of products and services. This kind of SEO requires extensive research on the Search Engines’ operation as well as clients’ operating field to design long-term strategies which can create the ultimate impact on the entire website and its web pages in order to show the maximum amount of keyword queries that users search. This practice serves to boost the company sales as much as possible.
Then, how an optimized website can affect your sales?
Firstly, the reason to design a website for your business is that a website is your virtual showroom on the global website system, and a spacious one in fact. 
Secondly, with more than 800 million people worldwide have access to the Internet, it is undeniable a great opportunity for you to expand your business to potential market segments. 
 SEO experts in Singapore
Finally, it is a way to increase your service quality as reviewing and purchasing products and services through website is a trendy and convenient means for your customer. 
How can you define a full-package SEO service?
Overall, when you say you use SEO services for your website, it means that you will optimize approximately 30-50% of the most important keywords and 90% of keywords involved in the entire field to top of Search Engines.
Hence, there are many definitions of the Complete SEO solutions, but in general, it is the SEO practice used to push rankings of only 30-50% of most important keywords and in the process, pull relevant keywords with those significant ones. Some of the specific aspects of this complete service include:
  • SEO Services Audit: Review and analysis website, then design the most reasonable SEO plan for a particular site.
  • Website Optimization Services: Editing and optimizing your website in accordant to Search Engines’ SEO standards. 
  • SEO Keywords Services: During overall SEO, extensive researches on strategic keywords will be carried out to identify the potentially profitable keywords that are consistent with trends, user needs and market demands each specific period of time.
SEO experts in Singapore, keyword research
Here are the signs on your website that you can consider investing SEO services: 
  • Your website’s main purpose is to sell and update products frequently.
  • Your website is an E-commerce web.
  • Your website is a website for regularly updating news, information and scientific articles. 
  • You want to build brand recognition through the Internet.
Benefits of a full-package SEO services:
  • Create long-term stability and brand recognition on the Search Engines and to users and customers.
  • Bring maximum visibility for keywords queries when users search.
  • Make the website trustworthy; hence attract massive traffic, which leads to positively effects on your sales.
Full-package SEO Process:
  • Access and update information from customers.
  • Analyze and evaluate the entire website to create friendly web design  and make specific plans and for the overall SEO process.
  • Contracting.
  • Execute the overall SEO strategy.
  • Submit monthly reports to clients.
  • Extension of the contract if requested.
Sources: References from reliable SEO forums and websites.

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Bing Webmaster Tools and Moz Open Size Explorer

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Bing Webmaster Center
Key Features:
  • Crawl Stats 
Like Google Webmaster, you can also submit sitemaps to help Bing to discover and prioritize your content. You can discover errors encountered and know how many pages of your site Bing has crawled.
  • Sites Overview
It will provide you a single overview of all your websites' performance in Bing powered search results. Metrics at a glance include clicks; impressions, pages indexed and number of pages crawled for each site.
  • Index 
 You can evaluate how your content is organized within Bing, submit URLs, remove URLs from search results, explore inbound links and adjust parameter settings. It allows webmasters to control how Bing indexes their web pages.
  • Traffic 
The traffic summary in Bing Webmaster reports impressions and click-through data by combining data from both Bing and Yahoo search results. It will give you average position and cost when you buy ads targeting each keyword.
Moz’s Open Site Explorer provides similar data:

Key Features:
  • Social Share Metrics 
 There are many ways to track and evaluate Facebook Shares, Likes, Tweets, and +1's for any URL. It will give you a single overview your Social Media Campaign to evaluate and adjust.
  • Identify Powerful Links 
To help you determine which links are the most important you can open Site Explorer sorts all of your inbound links. By using metrics you can identify powerful links.
  • Analyze Link Anchor Text Distribution 
Open Site Explorer shows you the distribution of the text people used when linking to you.
  • Head to Head Comparison View 
This feature allows you to compare two websites to see why one is outranking the other.
  • Find the Strongest Linking Domains 
A “linking domain” is the main address (often where the homepage lives) of a website that has a page (or more) which links to your website. It makes sense to have links from a wide variety of domains to demonstrate to Google that your website is trusted by a number of different organizations.  This tool shows you the strongest domains linking to your domain.
Sources: References from several reliable SEO forums and websites.
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Basic Webmaster Tools for Google

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Google Webmaster Tools:
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. And it shows traffic for each keyword separately; it gives more information about website performance according to Google search query.
  • Settings
Geographic Target 
It is very good to let Google know the geographic location of your site. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. If your site is tailored to a certain geographic location, you may want to use this feature. Google says, "If your site is targeting users within a particular geographic area, please provide us with the relevant information below, using only the fields that apply to your target audience."
Preferred Domain 
The preferred domain is the one that a webmaster would like used to index their site's pages. If a webmaster specifies a preferred domain as http://www.SEO-experts.com.sg and Google finds a link to that site that is formatted as http://SEO-experts.com.sg, Google will treat that link as if it were pointing at www.SEO-experts.com
URL Parameters 
URL Parameters enable pages to capture and utilize parameters set dynamically in their URLs. Its values are set dynamically in a page’s URL, and can be accessed by its template and its data sources. This makes pages incredibly dynamic, enabling a single page to power an endless number of views.
 You can indicate to Google information about each parameter on your site, such as "sort=price" and "sessionid=2". This helps Google crawl your site more efficiently, ignoring those parameters that produce duplicate content and increasing the number of unique pages Google can crawl on your site.
Crawl Rate 
The crawl rate affects the speed of Googlebot's requests during the crawl process. It has no effect on how often Googlebotcrawls a given site. Google determines the recommended rate based on the number of pages on a website.
  • Diagnostics
Crawl Errors 
 If Googlebot encounters significant errors while crawling your site, such as 404s, it will report these and identify where Googlebot found the link to the inaccessible URL.
HTML Suggestions 
You should be careful of unfriendly HTML elements. Specifically, it lists meta description issues, title tag issues and non-indexable content issues. Because it will affect your rankings.
Malware 
Malware is any software used to disrupt computer operation, gather sensitive information, or gain access to private computer systems. Google will inform you if it has found any malware on your site. Malware is not only bad for users, but will have a severely negative effect on your rankings.
  • Your Site on the Web
Many SEOs complain that the data in Webmaster tools is often incomplete and offers rough estimates at best. These statistics offer unique insight to SEOs in particular, as they report keyword impressions, click-through rates, top pages delivered in search results, and linking statistics. 
  • Labs
The Labs section of Webmaster Tools contains reports that Google considers still in the experimental stage. Site Performance is one of the most important of these reports. It indicates how fast or slow your site loads for visitors.
  • Site Configuration
You can submit test robots.txt files , sitemaps, adjust sitelinks, and submit change of address requests when you move your website from one domain to another. 
  • +1 Metrics
When users share your content on Google+ with the +1 button, this activity is often annotated in search results. Watch this illuminating video on Google+ to understand why this is important.

Sources: References from several reliable SEO forums and websites.
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