Remember These Critical Factors for SEO Tactics in 2015

SEO Company Singapore recommend that when you initiate your SEO campaign, you should first choose the main keywords, then conduct a competitive backlink analysis, measure SEO parameters along the process and make periodic SEO reports to track your SEO progress. This practice will help you know exactly what you should do and properly optimize your website for search engine.

Many businesses make the decision to focus on SEO to boost your website in Search results. SEO specialists try to put efforts into optimizing their website in the first place, which make it easier to attract target audiences. Otherwise, it takes longer time to improve website rankings as you will need to intensively examine and modify your SEO strategies over and over again.

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Thus, it is good to spend a few minutes checking your SEO plan first. Here are some main factors that you need to consider:

Meta-titles

SEO Company Singapore believes that the page title plays an important part of SEO. It is good to include It should include the main keywords for your page. It will make your readers easily see your website and click it on.

Meta-keywords

What’s about Meta- keywords? Do not waste your time adding keywords to meta-keywords because search engine will devalue them. Additionally, meta-keywords seem to be spam and don’t offer any SEO related boost.

Meta-descriptions

Some people ignore the meta-description because they could not see benefits of them. But it is an important thing to provide useful information to user and search engine. So, you should exactly determine targeted keywords for meta-descriptions with 150-160 characters. Try to create unique and relevant Meta descriptions for your page.

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Redirects 301 and Canonical URLs

You can use 301 redirects and the rel=”canonical” link element to send traffic from the other URLs to your preferred URL. If you utilize a server-side 301 redirect, SEO agency in Singapore ensure that your target audiences and search engines are directed to the correct page.

Create clear, friendly URLs structure

Admittedly, clear and simple URLs rarely cause problems and might bring benefits. They will help the readers easily find your website. So, this will increase CTR for your site. In addition, it is the best way to use well-structured URLs with important keywords in them.

Sitemap XML and HTML

An HTML sitemap allows site visitors to easily navigate a website. It is a bulleted outline text version of site navigation. The anchor text in the outline is linked to the page it refers to. Your website should always have an HTML or an XML sitemap, and this should be registered in Google Webmaster Tools.

Avoid 302 redirects

You have to make sure that there are not any 302 redirects in your website. 301 redirects are permanent. Another reason to use 301 redirects instead is that then your URLs maintain their link popularity. If you set up 302 redirects, Google and other sites that determine popularity ratings assume that the link is eventually going to be removed. So, 302 redirects are temporary.

404 error pages

The 404 error message is an HTTP (Hypertext Transfer Protocol) standard status code. It is the error page displayed whenever someone asks for a page that’s simply not available on your site. It happens because there is a link on your site that is wrong or the page might have been recently removed from the site. As there is no web page to display, the web server sends a page that simply says "404 Page not found". It is a good practice to customize the 404 error page so that it includes a brief sitemap or/and a search feature for your website. This helps the user to find the information he is looking for and prevents him from leaving our website.

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As you can see, those advices do not include black hat tactics – those that are becoming more dangerous and accompanied with various serious consequences. Nowadays, search engines and smart users can easily sense the black hat tricks even when they cannot identify those tricks exactly. Therefore, what to do now is to focus on improving your site and bring real value to your customers, then the search engines will definitely recognize and favor you.

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If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

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Best SEO Tips for 2015

In technology, what was applied today may already be outdated tomorrow. Turning to 2015, your company strategies should be reevaluated and go along with current trends. By observing, researching and practicing thoroughly, our SEO specialists at SEO Company in Singapore have predicted some of the most promising tactics that you should explore in the up-coming months of 2015.

1. Optimize for mobile search

As you can see, nowadays smart phones play an important role which is irreplaceable in the society. According to a study by GlobalWebIndex in 2014, about 80% of adults now have a smartphone; they use their free time, both day and night, to check their smartphones for many purposes such as watching movies, reading reports and searching for necessary information search…There is no doubt to say that 2015 is the year of mobile . Therefore, every website should have a mobile marketing strategy for 2015 and beyond. Building a mobile-friendly site which is equal in presence, content and search ability as your desktop site is an absolutely perfect solution.

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2. Get active on Social Media

Social networking sites are gradually showing their efficient role in pushing business to a new level. Some people even believe that social signals are part of ranking algorithm to support business to reach its audience. This is an indirect way of gaining links. Social signals are not links, and they do not possess the same ranking impact as links. However, as you share your content, other people will read it, notice it, and start linking to it, too. That’s where the links come in.

To build an online reputation and promote your company/website, you can try by becoming a member of the most popular social networking sites like Myspace, Facebook, Linked In, Twitter… and creating a profile of your own; extending your network online, getting connect with your friends, sharing things with each other etc.

3. Focus on Brand Citations

Recently, because of the fact of deceitful link building, Google has developed systems to estimate where the link is coming from and assess more (or less) value to it as a result. In addition, Google is now place more emphasis on brand citations and mentions which will become as powerful as links.

It can be known clearly that a popular brand would have more people talking about it online, compared to one that is simply good at manipulating the algorithm and has invested heavily in link building to that end. In other words, better-known brands generally attracting greater numbers of mentions than others.

4. Optimizing Content with Photos and Videos

SEO specialists at SEO Company in Singapore showed that a website having only content will get less ranking than a website with photos and videos content. It is not difficult to optimize videos and photos, and helps in getting better traffic.

Photo Sharing: Publish/share your website product pictures and make them public. Let your friends see them and comment on them as well, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

Video Promotions: Do the same with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

“Life is a journey, not a destination” can be applied to SEO. Taking these tactics may help your site rank, but optimizing a website is a practice that doesn’t really end. You can stop improving certain pages, but the site as a whole need always be improved.

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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Optimize for mobile search as part of SEO plan in 2015

As we have mentioned in the last article, our SEO specialists at SEO Company in Singapore have anticipated the impressive and increasing power of mobile search comparing to traditional web search in 2015 onwards. Hence, it is not overstated that mobile SEO strategies should receive the ultimate attention when providing SEO services in 2015.

While you are still trying hard to keep your site ranked top for desktop search results, the ranking situation on mobile search results might be not as you desire. In the technology era today, everyone has their own phone and some other intelligent digital devices which allow users do everything they wish online, including watching movies, reading reports and searching for necessary information search, etc. Therefore, you need to incorporate strategies targeting mobile search into your comprehensive SEO campaign to better adapt to SEO trends in 2015.

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These following elements are some of the outstanding factors that can influence your mobile optimization efforts.

1. Responsive web design

The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search.

 

The mobile interface (left image) and the desktop interface of SEO Company website is relatively similar to each other

A responsive web design structure changes to adapt to each kind of device is the first thing to consider when initiate a mobile SEO plan. You may observe that every time pioneer programmers develop new WordPress theme, responsive feature is always among the top concerns, along with beautiful design and SEO support feature. If all of the content on your site could display properly (suited to) every device from desktops, tablets and mobile phones, then you have succeeded in creating a mobile friendly website. Imagine if you could actually develop a responsive website, but your site’s interface on mobile devices is far too different from its display on desktop, it is highly likely that your guest would not come back to your site in latter searches on mobile as people usually use things that they are acquainted to. Hence, even when you want to optimize for mobile search, try not to change the layout structure too much, keep it compressed instead.

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2. The loading speed of a website

Sites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen.

3. Limit the use of Flash and JavaScript

Many mobile models do not support the access to content incorporating flash and JavaScript. Using these files too much, you may accidentally dismiss your opportunities to reach a greater pool of potential customers. Moreover, you can limit the use of flash and JavaScript to enhance your site’s loading speed, which also an important factor to better optimize for mobile search.

4. Say no to Pop-ups

The common fact about Pop-ups: whether they are on mobile or desktop, no one wants them. Pop-ups only bring inconvenience to readers, especially when they do not have spare time and do the search for urgent matters. The appearance of pop-ups is unnecessary in any case and will badly affect the conversion rate of your website if letting them show up too much.

5. Create a separate sitemap for mobile phones

Creating a particular sitemap dedicated to mobile phones is essential. If you use WordPress plugin, there are many plugins designed to support this process. For example, you can use Google XML Sitemap to create sitemap for your mobile edition.

In addition to the factors mentioned above, to successfully optimize your site for mobile search, you also need to comply with the general principles on-page optimization and off-page optimization for website. Another thing to keep in mind: make your content valuable is also a way to optimize for mobile search, not directly but effectively in long term.

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Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points and properly optimize for mobile as better safe than sorry, right?

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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Best SEO Services Singapore 2015 must know these SEO trends

Our SEO specialists at SEO Company in Singapore is still observing, researching and practicing to point out the mandatory tactics for best SEO services Singapore in 2015. As Google algorithms’ changes have become so regular, we cannot guarantee the prolonged effect of any SEO techniques. However, below are some of the most promising techniques that can be applied for your page in the up-coming months in 2015. Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points.

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#1. SEO for mobile

The impeccable impact of mobile on SEO changes in 2014 is undeniable for every SEO practitioners. Some SEO specialists have even predicted that the mobile search would overcome traditional web search in 2015 onwards. Hence, it is not overstated when they say mobile SEO strategies should receive the ultimate attention in 2015. The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search. Then you can start to analyze how your potential readers or customers may search for your website on a mobile phone or tablet. This practice helps you approach your promising segments efficiently. Nowadays, targeting mobile search is considered to be a more contemporary and effective methods for optimizing search engines.

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Example of responsive site for mobile, with "Mobile friendly" label

#2. The loading speed of a websiteSites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen. Thus, remember to design an intuitive and mobile friendly website that can seamlessly fit into every screen size.

#3. SEO on social networks.
Social media is accounted for over 25% of all the time the whole world population spend online. Again, we could not deny the impact of social networks optimization on one site’s ranking, although no one could determine how exactly social signals are calculated in the search engines algorithms.

Therefore, it is recommended for best SEO services Singapore 2015 that social presence for one website should be strong and consistent. Social media marketing campaign should be closely linked to and highly practical to the whole SEO efforts put in to one site. The campaign should be an effective method for spreading your brand image and your marketing message across all possible social channels, thus attract the targeted audience. You can find out more on how to develop business through social network from one of our previous articles for some useful advices on social marketing.

A standard cycle of optimizing for social channels to support the overall SEO campaign

#4. Approach SEO techniques from a practitioners’ perspective

Construct a list of powerful social analysis tools, and then you can be flexible to adapt your strategy in a few seconds. How and how fast the data is adjusted can be factors demonstrating your SEO strengths and weaknesses. If you keep using the old tools or methods, or just keep manually looking at monthly data, spending time analyzing then responding, you're going far behind your competitors. SEO strategies should be a balanced between careful planning and instant responding. If you observe that the conversion rate of your site is too low, then something is not working. It can be the wrong choice of targeted keywords or irrelevant content on the site. Anything you think might be the cause, adjust it, fix it or remove it, and respond immediately.

#5. Focus on the presence time
Update your content on a regular basis with relevant new articles to increase the internal link on site. The delayed publishing of latest news for a few days may ruin your search results appearance and your credibility built in the audiences’ mind. Hence, content marketing strategy should be consistent and routine. For example, it is recommended that you have to publish articles at least once a week if you want to see your site in top five of your field in the search results, quantity is indeed important. However, as both the users and search engines get smarter every day, quality content is highly appreciated and more competitive in long term.

#6. Email remains an army
As chaotic as it may seem, high quality content accompanied with appropriate email marketing still brings along some of the best ROI results.

By combining SEO tactics, content marketing, social networks marketing and email campaigns in a proper way, your road to success for SEO in 2015 would be widely opened.

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As you can see, those advices do not include black hat tactics – those that are becoming more dangerous and accompanied with various serious consequences. Nowadays, search engines and smart users can easily sense the black hat tricks even when they cannot identify those tricks exactly. Therefore, what to do now is to focus on improving your site and bring real value to your customers, then the search engines will definitely recognize and favor you.

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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What to look out for in SEO 2015

Another year has passed and SEO Company in Singapore is still figuring out the way to cope with so many updates on Search Engines’ algorithm, especially from Google developers. We have had implement many small practical experiments on working sites to anticipate the upcoming SEO situation in 2015. Below are some of the most significant predictions for 2015 from our SEO Company in Singapore:

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Fast-pace development of mobile traffic:

Mobile traffic has been increasing rapidly for a few recent years, and has been accounted for a significant percentage in the final traffic chart in 2014 and forecasted traffic charts for years to come.

According to recent studies, the development pace of mobile traffic far exceeds that of traditional traffic (from desktop).

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Producers of new phone models (especially smart phones) have been focused in enhancing the Internet access features, as well as the browsing speed. Moreover, the webmasters have now caught up with the increasing trend for mobile traffic and pay more attention to responsive design for mobile devices.

On May 11/2014, Google formally introduced and launched "Mobile friendly label" on search results for mobile devices. Specifically, when you surf the web and search information from Google, it would favor website with “Mobile friendly” description when returning the relevant results for your particular queries. Rumors say that Google is also developing new search algorithm customized for mobile devices. Even a short description line like “Mobile friendly” can have strong impact on the search results; imagine how much a specific algorithm can influence.

Content is still king

Content continues to be considered as the king. Google's new algorithm supports content retrieval and markup more precisely. there are simple ways to optimize your content for search, utilizing long tail keywords is one of them. Long tail keyword has also been enhanced in ranking. Content development towards the relevance of the content to avoid spamming is highly appreciated. Thus, spamming the same content with one specific money keyword will no longer bring any good to your SEO plan, our help you step up to higher rankings in the search engines results.

The new hummingbirds update has brought along various changes in the way SEO practitioners approach keyword on the website. The hummingbird update improves the content mapping on site and search terms more precisely. It also assists long tail keyword in the ranking improvement, which also emphasize the importance of content.

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Keywords-focused backlinks’ advantage diminish

Many SEO practitioners have witnessed drops in ranking when they pay too much attention in building keyword-focused backlinks. That common phenomenon is caused by the new Penguin algorithms update. Google has been perfecting its understanding towards the backlinks building landscape. May be you act immediately after obtaining the updated anchor text, but somehow that keywords position slips unexpectedly to much lower ranks. That is due to stricter requirements Google want to assert on backlinks, especially those that you are trying spread.

Some advices for practicing SEO in 2015:

You should only focus on the most general and prominent trends in SEO rather than any particular speculations in other to achieve better ranks. Thus, with the anticipated trends above, we recommend these following points for you to pay attention to when implement any SEO strategies to your site.

• Apply new SEO website design techniques. Desktop and Mobile version of your site should be responsive with 2 specific sitemaps, one normal sitemap for desktop and the other for mobile.
• Plan to build brand awareness right from the start.
• Create original content to attract real traffic.
• Build links with traffic and important keywords.
• Don’t pay too much attention to Pagerank.

Above are some quick tips on how to adjust the site’s elements’ specifications according to recent trends to better optimize your site for 2015. If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

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Sources: References from reliable SEO forums and websites.

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Recommendations from Search Engines' webmasters

Each SEO company in Singapore has different approach to process an SEO campaign. Yet their SEO campaigns still need to be adjusted frequently to the Search Engines’ algorithm changes. In this article, we would like to introduce you the basics of Search Engines’ operation and how to cope with them.

Search Engines serve main functions: (1) Collecting data (crawling) and building index (indexing); (2) Providing answers.

• Collecting data (crawling) and building index (indexing): Collect results and construct data index (documents), web pages, files, video, images, etc. on the whole Internet network. Search Engines do this through a complicated web of links. With links, Search Engines crawlers can read billions of data that have been connected to each other. These crawlers keep on searching for new site. If one crawler finds a new site, it will decipher that site’s codes, save that code in the giant central database for recalling later.
• Providing answers: by calculating the relevance of search results and present a list of relevant web pages to users through acquisitions and rating. Nowadays, the “Useful to users” feature is the one that get the most attention from Search Engines developers.

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So, how to decide the importance of results returned?

If you are not an insider nor invest enough time and efforts to study Search Engines’ algorithms in-depth, you can never comprehend their operation. Even if you put lots of efforts to the study of Search Engines, there is absolutely no guarantee that you can understand them or catch up with their changing speed. Moreover, Search Engines developers hardly public any critical elements in their algorithms for you to adjust your SEO strategy. The public release of Search Engines on list of elements that can be optimized may be the only reference you have to enhance your site incompliance with SEO standards. These lists include these following features:

Recommendations from Google webmaster:

• Pages that are created only for SEO purposes are no longer appreciated. Instead, you should make your pages valuable to the readers. A advice: don’t trick them into your pages with misleading title and provide irrelevant content comparing to their intention from the search query.
• Create quality content. Make your content useful and informative to the readers; and matched with the topic you want to cover for your site. Try to make your <title> elements and ALT attributes are descriptive and accurate.
• Pay attention to the hierarchy and text links. Every page should be reachable from at least one static text link.

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Recommendations from Yahoo webmaster:

• The number of other sites linking to it.
• The content on each page.

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• Updates to indices.
• Testing of new product versions.
• Discovery of additional sites.
• Changes to search algorithm, and other factors.

Recommendations from Bing webmaster:

• In the visible text, add keywords that users may choose as search query terms that are relevant to your website’s content.
• Limit the content on each site with one topic in one page. A HTML page with no pictures should be under 150kb.
• Each page should be accessible by at least one static text link.
• Don’t put the text you want to be indexed inside images.

Above are some information from SEO Company Singapore for to cope with the Search Engines operation, hence boost your rankings more efficiently. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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How to identify the unreliable SEO Company Singapore

There is a large number of SEO Company in Singapore ready to accomplish your specific SEO needs. If you do not know how to find a suitable SEO company, you may end up wasting money without having actual expected benefits from the optimization process. In this article, we will demonstrate on how to distinguish best SEO company Singapore from a not-so-reliable one. When your SEO Company fails to achieve what they have promised in the anticipated time, you may need to end the relationship with them to avoid more risky practices. These are some characteristics of an inefficient SEO Company Services.

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1. They Can’t Clearly Explain Their Process

Below is a proper SEO process:

An SEO Company that doesn’t explain its process is dangerous. This signals that they’re doing something that is either black-hat, gray-hat, or otherwise suspicious. They don’t want you to know about it, because you’re probably not going to like it.

Is it going to give you short-term gains? Maybe.

Is it going to provide the results that they predicted? Probably.

Is it going to come back and bite you? Definitely.

Just because something works doesn’t mean it’s right — or sustainable.SEO who participate in less-than-ethical schemes to get results have diplomatic and polished responses to your wormy questions.

I’ve seen SEO agencies firmly rooted in the spammy techniques of a bygone era. And what do they do? They destroy websites with manual penalties.

Don’t let that happen to you.

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2. Spammy Backlinks keeps increasing.

A site’s backlinks are the substance of that site’s health and authority. A rash of bad links can easily lead to a manual penalty.

You need to know if your SEO Company is engaged in backlink building. Then you need to know what they do to create these backlinks. If they explain that backlinks are only a result of their efforts, explain how those results achieved.

If the spammy backlinks come, then your SEO could be the culprit. Not always, but often. If they are responsible for the spammy backlinks, so confront them now.

3. They Don’t Adapt To Algorithm Changes
The best SEO Company Singapore always has clues about algorithms changes.

The reason why so many SEO companies of five years ago have disappeared is because they failed to adapt to the changing algorithm.

Most changes are tiny. Some changes are huge. Whatever the case, change is always happening. The algorithm is always evolving.

If your SEO Company (1) is not telling you about major algorithm changes, and (2) is not explaining those changes, consider yourself warned.

4. Their Reports are not systematic

Look for an SEO company that gives you a suite of reporting tools, such as an online dashboard with your own unique login. Some SEO companies use advanced tools such as a proprietary reporting system that is available only to their clients. This alone is a great reason to work with a company.

You, as the site owner and client, should be fully apprised of every metric that is critical to your success, or evidence of your efforts. If an SEO isn’t giving you these numbers in a comprehensive and regular way, confront them for the reason.

Here are a few specifics you should expect:

• Regular reports — monthly at minimum.
• On-demand reports.
• Interpretation, analysis, and assimilation of data.
• Year-over-year and month-over-month performance. Short-term data doesn’t quite cover it. You need comparison to see how your business is doing over the long haul.

5. They Provide No Strategic Consultation

A really good SEO firm goes beyond just SEO and provides some level of strategic consultation.

Here’s why this is important. Over the past few years, SEO has expanded to such an incredible degree that it comprises more than just links, H1s, keywords, and title tags. Now, the field of SEO involves content marketing, touches on social media marketing, and delves into issues of conversion optimization.

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If your SEO Company is silent on these issues, you have reason to question their expertise. Quality SEO companies know when to speak up and comment on issues that are related to, but not strictly part of, their scope of work.

Those sounds like high expectations. They are. You can effectively eliminate 80% of the SEO Company just by analyzing them through this matrix of these five qualifications. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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