SEO expert advice: Black hat societal media hurts SEO

According to SEO experts Singapore, black hat social media is one of the matters of concern of online spamming in the SEO market. It is all about improving a website’s rankings in search results in an illegal way and violating the regulations of search engines. After releasing new content on site, you want to gain adhesion from social media without having to wait for a long time. As a result, you pay for the number of shares, comments, likes and retweet, which is known as black hat social media. And, you had better know that this aspect of SEO does harm your business.

What is black hat Social Media?

“Black hat” is a terms referring to a type of hacker. Hacker is the person who maliciously violates computer security for some reasons to gain personal benefits. According to SEO experts, “black hat SEO” refers to SEO’s techniques and strategies that are applied to improve search engine rankings in a way that violate the search engine guidelines and terms of condition.

So, black hat social media is similar to black hat SEO in terms of attempting to make use of social media websites for personal gains by using methods not belonging to guidelines of social media websites. Brandon Utley gave the definition of “black hat social media” as

“any techniques that are essentially designed to game the system, which means going against the terms of service or accepted as the best practices of a network”.

Typical instances of Black Hat Social Media

Paying for fake Facebook followers / likes / subscribers

Paying for fake Twitter followers/ subscribers

Buying fake Youtube subscribers

Hiring click farms to increase likes and followers

Using program s follow and unfollow subscribers

Using fake accounts to post positive comments on your own pages but leave negative comments on competitor’s social pages.

Here are some examples of black hat social media. In fact, there are many other ways you can come up with to make impact on a business for specific purpose.

Bad effects of black hat social media

Any practices are abused will not gain high signals in search engine rankings as being claimed by Google. It may happen to make everything quick at the initial stage but consequently end up losing all after some time.

Google doesn’t regard social signals as a major and direct part of its algorithm, but they still make impact on SEO. The reputation of social media account will be corrupt and become notorious and then eventually destroyed if it is abused by black hat approaches. Let’s have a look in detail some examples of its influence on SEO:

Buy / use Bots to generate fake followers, likes and shares: these accounts don’t pay attention to the quality of products and services when falsely like or share the information on social media network. As a result, since boats are intelligent enough to realize the abnormality to figure out the user performing any illegal things and end up with blocking the ID.

Create fake accounts: users tend to leave negative comments on competitors’ pages or some activities on the post being shared, liked, commented or tweeted. However, those won’t gain you any benefits as fake accounts give bad impression on the profile.

What is the solution to fight against Black hat Social media?
Depending on the social media site, there are many ways illegal activities cause harm to SEO and solutions to control them.

Mark/Report as spam: Most of social media sites have this function. Or, you can report spam to Google via “Webspam reporting form”

Contact site owner: Anytime you need support from company’s legal department of website, make legal claims and send to them.

Conclusion

There are still many individuals apply the out-of-date techniques to increase rankings in search results, but they didn’t realize Google always update their algorithm to keep alert. Once it is done, there will be bad impression on your profile and your business as well. Contact SEO expert companies for further consultancy.

-Source: SEO expert advice: Black hat social media hurts SEO