Optimize for mobile search as part of SEO plan in 2015

As we have mentioned in the last article, our SEO specialists at SEO Company in Singapore have anticipated the impressive and increasing power of mobile search comparing to traditional web search in 2015 onwards. Hence, it is not overstated that mobile SEO strategies should receive the ultimate attention when providing SEO services in 2015.

While you are still trying hard to keep your site ranked top for desktop search results, the ranking situation on mobile search results might be not as you desire. In the technology era today, everyone has their own phone and some other intelligent digital devices which allow users do everything they wish online, including watching movies, reading reports and searching for necessary information search, etc. Therefore, you need to incorporate strategies targeting mobile search into your comprehensive SEO campaign to better adapt to SEO trends in 2015.

Related news: SEO predictions for 2015

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These following elements are some of the outstanding factors that can influence your mobile optimization efforts.

1. Responsive web design

The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search.

 

The mobile interface (left image) and the desktop interface of SEO Company website is relatively similar to each other

A responsive web design structure changes to adapt to each kind of device is the first thing to consider when initiate a mobile SEO plan. You may observe that every time pioneer programmers develop new WordPress theme, responsive feature is always among the top concerns, along with beautiful design and SEO support feature. If all of the content on your site could display properly (suited to) every device from desktops, tablets and mobile phones, then you have succeeded in creating a mobile friendly website. Imagine if you could actually develop a responsive website, but your site’s interface on mobile devices is far too different from its display on desktop, it is highly likely that your guest would not come back to your site in latter searches on mobile as people usually use things that they are acquainted to. Hence, even when you want to optimize for mobile search, try not to change the layout structure too much, keep it compressed instead.

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2. The loading speed of a website

Sites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen.

3. Limit the use of Flash and JavaScript

Many mobile models do not support the access to content incorporating flash and JavaScript. Using these files too much, you may accidentally dismiss your opportunities to reach a greater pool of potential customers. Moreover, you can limit the use of flash and JavaScript to enhance your site’s loading speed, which also an important factor to better optimize for mobile search.

4. Say no to Pop-ups

The common fact about Pop-ups: whether they are on mobile or desktop, no one wants them. Pop-ups only bring inconvenience to readers, especially when they do not have spare time and do the search for urgent matters. The appearance of pop-ups is unnecessary in any case and will badly affect the conversion rate of your website if letting them show up too much.

5. Create a separate sitemap for mobile phones

Creating a particular sitemap dedicated to mobile phones is essential. If you use WordPress plugin, there are many plugins designed to support this process. For example, you can use Google XML Sitemap to create sitemap for your mobile edition.

In addition to the factors mentioned above, to successfully optimize your site for mobile search, you also need to comply with the general principles on-page optimization and off-page optimization for website. Another thing to keep in mind: make your content valuable is also a way to optimize for mobile search, not directly but effectively in long term.

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Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points and properly optimize for mobile as better safe than sorry, right?

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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Best SEO Services Singapore 2015 must know these SEO trends

Our SEO specialists at SEO Company in Singapore is still observing, researching and practicing to point out the mandatory tactics for best SEO services Singapore in 2015. As Google algorithms’ changes have become so regular, we cannot guarantee the prolonged effect of any SEO techniques. However, below are some of the most promising techniques that can be applied for your page in the up-coming months in 2015. Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points.

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#1. SEO for mobile

The impeccable impact of mobile on SEO changes in 2014 is undeniable for every SEO practitioners. Some SEO specialists have even predicted that the mobile search would overcome traditional web search in 2015 onwards. Hence, it is not overstated when they say mobile SEO strategies should receive the ultimate attention in 2015. The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search. Then you can start to analyze how your potential readers or customers may search for your website on a mobile phone or tablet. This practice helps you approach your promising segments efficiently. Nowadays, targeting mobile search is considered to be a more contemporary and effective methods for optimizing search engines.

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Example of responsive site for mobile, with "Mobile friendly" label

#2. The loading speed of a websiteSites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen. Thus, remember to design an intuitive and mobile friendly website that can seamlessly fit into every screen size.

#3. SEO on social networks.
Social media is accounted for over 25% of all the time the whole world population spend online. Again, we could not deny the impact of social networks optimization on one site’s ranking, although no one could determine how exactly social signals are calculated in the search engines algorithms.

Therefore, it is recommended for best SEO services Singapore 2015 that social presence for one website should be strong and consistent. Social media marketing campaign should be closely linked to and highly practical to the whole SEO efforts put in to one site. The campaign should be an effective method for spreading your brand image and your marketing message across all possible social channels, thus attract the targeted audience. You can find out more on how to develop business through social network from one of our previous articles for some useful advices on social marketing.

A standard cycle of optimizing for social channels to support the overall SEO campaign

#4. Approach SEO techniques from a practitioners’ perspective

Construct a list of powerful social analysis tools, and then you can be flexible to adapt your strategy in a few seconds. How and how fast the data is adjusted can be factors demonstrating your SEO strengths and weaknesses. If you keep using the old tools or methods, or just keep manually looking at monthly data, spending time analyzing then responding, you're going far behind your competitors. SEO strategies should be a balanced between careful planning and instant responding. If you observe that the conversion rate of your site is too low, then something is not working. It can be the wrong choice of targeted keywords or irrelevant content on the site. Anything you think might be the cause, adjust it, fix it or remove it, and respond immediately.

#5. Focus on the presence time
Update your content on a regular basis with relevant new articles to increase the internal link on site. The delayed publishing of latest news for a few days may ruin your search results appearance and your credibility built in the audiences’ mind. Hence, content marketing strategy should be consistent and routine. For example, it is recommended that you have to publish articles at least once a week if you want to see your site in top five of your field in the search results, quantity is indeed important. However, as both the users and search engines get smarter every day, quality content is highly appreciated and more competitive in long term.

#6. Email remains an army
As chaotic as it may seem, high quality content accompanied with appropriate email marketing still brings along some of the best ROI results.

By combining SEO tactics, content marketing, social networks marketing and email campaigns in a proper way, your road to success for SEO in 2015 would be widely opened.

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As you can see, those advices do not include black hat tactics – those that are becoming more dangerous and accompanied with various serious consequences. Nowadays, search engines and smart users can easily sense the black hat tricks even when they cannot identify those tricks exactly. Therefore, what to do now is to focus on improving your site and bring real value to your customers, then the search engines will definitely recognize and favor you.

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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What to look out for in SEO 2015

Another year has passed and SEO Company in Singapore is still figuring out the way to cope with so many updates on Search Engines’ algorithm, especially from Google developers. We have had implement many small practical experiments on working sites to anticipate the upcoming SEO situation in 2015. Below are some of the most significant predictions for 2015 from our SEO Company in Singapore:

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Fast-pace development of mobile traffic:

Mobile traffic has been increasing rapidly for a few recent years, and has been accounted for a significant percentage in the final traffic chart in 2014 and forecasted traffic charts for years to come.

According to recent studies, the development pace of mobile traffic far exceeds that of traditional traffic (from desktop).

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Producers of new phone models (especially smart phones) have been focused in enhancing the Internet access features, as well as the browsing speed. Moreover, the webmasters have now caught up with the increasing trend for mobile traffic and pay more attention to responsive design for mobile devices.

On May 11/2014, Google formally introduced and launched "Mobile friendly label" on search results for mobile devices. Specifically, when you surf the web and search information from Google, it would favor website with “Mobile friendly” description when returning the relevant results for your particular queries. Rumors say that Google is also developing new search algorithm customized for mobile devices. Even a short description line like “Mobile friendly” can have strong impact on the search results; imagine how much a specific algorithm can influence.

Content is still king

Content continues to be considered as the king. Google's new algorithm supports content retrieval and markup more precisely. there are simple ways to optimize your content for search, utilizing long tail keywords is one of them. Long tail keyword has also been enhanced in ranking. Content development towards the relevance of the content to avoid spamming is highly appreciated. Thus, spamming the same content with one specific money keyword will no longer bring any good to your SEO plan, our help you step up to higher rankings in the search engines results.

The new hummingbirds update has brought along various changes in the way SEO practitioners approach keyword on the website. The hummingbird update improves the content mapping on site and search terms more precisely. It also assists long tail keyword in the ranking improvement, which also emphasize the importance of content.

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Keywords-focused backlinks’ advantage diminish

Many SEO practitioners have witnessed drops in ranking when they pay too much attention in building keyword-focused backlinks. That common phenomenon is caused by the new Penguin algorithms update. Google has been perfecting its understanding towards the backlinks building landscape. May be you act immediately after obtaining the updated anchor text, but somehow that keywords position slips unexpectedly to much lower ranks. That is due to stricter requirements Google want to assert on backlinks, especially those that you are trying spread.

Some advices for practicing SEO in 2015:

You should only focus on the most general and prominent trends in SEO rather than any particular speculations in other to achieve better ranks. Thus, with the anticipated trends above, we recommend these following points for you to pay attention to when implement any SEO strategies to your site.

• Apply new SEO website design techniques. Desktop and Mobile version of your site should be responsive with 2 specific sitemaps, one normal sitemap for desktop and the other for mobile.
• Plan to build brand awareness right from the start.
• Create original content to attract real traffic.
• Build links with traffic and important keywords.
• Don’t pay too much attention to Pagerank.

Above are some quick tips on how to adjust the site’s elements’ specifications according to recent trends to better optimize your site for 2015. If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

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Read more: How a SEO Company in Singapore conduct a basic website audit

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Sources: References from reliable SEO forums and websites.

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Recommendations from Search Engines' webmasters

Each SEO company in Singapore has different approach to process an SEO campaign. Yet their SEO campaigns still need to be adjusted frequently to the Search Engines’ algorithm changes. In this article, we would like to introduce you the basics of Search Engines’ operation and how to cope with them.

Search Engines serve main functions: (1) Collecting data (crawling) and building index (indexing); (2) Providing answers.

• Collecting data (crawling) and building index (indexing): Collect results and construct data index (documents), web pages, files, video, images, etc. on the whole Internet network. Search Engines do this through a complicated web of links. With links, Search Engines crawlers can read billions of data that have been connected to each other. These crawlers keep on searching for new site. If one crawler finds a new site, it will decipher that site’s codes, save that code in the giant central database for recalling later.
• Providing answers: by calculating the relevance of search results and present a list of relevant web pages to users through acquisitions and rating. Nowadays, the “Useful to users” feature is the one that get the most attention from Search Engines developers.

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So, how to decide the importance of results returned?

If you are not an insider nor invest enough time and efforts to study Search Engines’ algorithms in-depth, you can never comprehend their operation. Even if you put lots of efforts to the study of Search Engines, there is absolutely no guarantee that you can understand them or catch up with their changing speed. Moreover, Search Engines developers hardly public any critical elements in their algorithms for you to adjust your SEO strategy. The public release of Search Engines on list of elements that can be optimized may be the only reference you have to enhance your site incompliance with SEO standards. These lists include these following features:

Recommendations from Google webmaster:

• Pages that are created only for SEO purposes are no longer appreciated. Instead, you should make your pages valuable to the readers. A advice: don’t trick them into your pages with misleading title and provide irrelevant content comparing to their intention from the search query.
• Create quality content. Make your content useful and informative to the readers; and matched with the topic you want to cover for your site. Try to make your <title> elements and ALT attributes are descriptive and accurate.
• Pay attention to the hierarchy and text links. Every page should be reachable from at least one static text link.

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Recommendations from Yahoo webmaster:

• The number of other sites linking to it.
• The content on each page.

Related news: Combine different methods to create interesting and effective content strategies.

• Updates to indices.
• Testing of new product versions.
• Discovery of additional sites.
• Changes to search algorithm, and other factors.

Recommendations from Bing webmaster:

• In the visible text, add keywords that users may choose as search query terms that are relevant to your website’s content.
• Limit the content on each site with one topic in one page. A HTML page with no pictures should be under 150kb.
• Each page should be accessible by at least one static text link.
• Don’t put the text you want to be indexed inside images.

Above are some information from SEO Company Singapore for to cope with the Search Engines operation, hence boost your rankings more efficiently. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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How to identify the unreliable SEO Company Singapore

There is a large number of SEO Company in Singapore ready to accomplish your specific SEO needs. If you do not know how to find a suitable SEO company, you may end up wasting money without having actual expected benefits from the optimization process. In this article, we will demonstrate on how to distinguish best SEO company Singapore from a not-so-reliable one. When your SEO Company fails to achieve what they have promised in the anticipated time, you may need to end the relationship with them to avoid more risky practices. These are some characteristics of an inefficient SEO Company Services.

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1. They Can’t Clearly Explain Their Process

Below is a proper SEO process:

An SEO Company that doesn’t explain its process is dangerous. This signals that they’re doing something that is either black-hat, gray-hat, or otherwise suspicious. They don’t want you to know about it, because you’re probably not going to like it.

Is it going to give you short-term gains? Maybe.

Is it going to provide the results that they predicted? Probably.

Is it going to come back and bite you? Definitely.

Just because something works doesn’t mean it’s right — or sustainable.SEO who participate in less-than-ethical schemes to get results have diplomatic and polished responses to your wormy questions.

I’ve seen SEO agencies firmly rooted in the spammy techniques of a bygone era. And what do they do? They destroy websites with manual penalties.

Don’t let that happen to you.

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2. Spammy Backlinks keeps increasing.

A site’s backlinks are the substance of that site’s health and authority. A rash of bad links can easily lead to a manual penalty.

You need to know if your SEO Company is engaged in backlink building. Then you need to know what they do to create these backlinks. If they explain that backlinks are only a result of their efforts, explain how those results achieved.

If the spammy backlinks come, then your SEO could be the culprit. Not always, but often. If they are responsible for the spammy backlinks, so confront them now.

3. They Don’t Adapt To Algorithm Changes
The best SEO Company Singapore always has clues about algorithms changes.

The reason why so many SEO companies of five years ago have disappeared is because they failed to adapt to the changing algorithm.

Most changes are tiny. Some changes are huge. Whatever the case, change is always happening. The algorithm is always evolving.

If your SEO Company (1) is not telling you about major algorithm changes, and (2) is not explaining those changes, consider yourself warned.

4. Their Reports are not systematic

Look for an SEO company that gives you a suite of reporting tools, such as an online dashboard with your own unique login. Some SEO companies use advanced tools such as a proprietary reporting system that is available only to their clients. This alone is a great reason to work with a company.

You, as the site owner and client, should be fully apprised of every metric that is critical to your success, or evidence of your efforts. If an SEO isn’t giving you these numbers in a comprehensive and regular way, confront them for the reason.

Here are a few specifics you should expect:

• Regular reports — monthly at minimum.
• On-demand reports.
• Interpretation, analysis, and assimilation of data.
• Year-over-year and month-over-month performance. Short-term data doesn’t quite cover it. You need comparison to see how your business is doing over the long haul.

5. They Provide No Strategic Consultation

A really good SEO firm goes beyond just SEO and provides some level of strategic consultation.

Here’s why this is important. Over the past few years, SEO has expanded to such an incredible degree that it comprises more than just links, H1s, keywords, and title tags. Now, the field of SEO involves content marketing, touches on social media marketing, and delves into issues of conversion optimization.

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If your SEO Company is silent on these issues, you have reason to question their expertise. Quality SEO companies know when to speak up and comment on issues that are related to, but not strictly part of, their scope of work.

Those sounds like high expectations. They are. You can effectively eliminate 80% of the SEO Company just by analyzing them through this matrix of these five qualifications. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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Choose SEO services with reasonable SEO prices in Singapore

You can choose from a wide range of SEO Prices Company in Singapore depending on your specific SEO needs. 

There is no standard for such matter. As a matter of fact, sometimes spending a large amount of your fund on SEO services is not necessarily transformed to the increase in financial performance of the company. If you do not know how to find a suitable SEO services company, you may end up wasting money without having actual expected benefits from the optimization process. In this article, we will illustrate on how to obtain a satisfactory SEO services packages with not only affordable SEO prices in Singapore but also anywhere in the world.

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Below are some certain jobs you need to do and certain things you need to know before getting on board with a SEO Company.

#1. Know your needs.

For example, if you want to a company that can also re-design your website, then you may consider engaging with SEO Company with a good-looking website. But if you’re only looking for a leading SEO agency, then their website might not look as splendid as others but do strictly follow the SEO standards for a website.

Therefore, you need to define your website’s need. Is it that you have applied some SEO strategies into your website and they did not work, so you need some help from SEO audit services to figure out what was wrong? Is it that you have engaged with a SEO Company and somehow they cannot keep their promises on SEO results for a long time due to the use of unofficial link building techniques and now you have to find someone to fix the situation with bad link removal and new link building campaign? Or you website is too boring and the content is not prevailing enough to attract readers, so you need a more effective content marketing campaign? The list can go on for a while, but the main idea is that whatever you needs are, you should first take a step back and list down all of them.

In case you are not certain of what you need, then you can review your target for SEO services, i.e. what benefits you want to achieve from the optimization process. Is it that you want to push your organic ranking to top 5 in the next six months to gain more potential clients; hence increase your leads over for the next six months or raise your sales two-fold by the end of the year. Or you just want to have you brand appear on the first page to enhance brand recognition? You need to define your goal clearly in order to determine your SEO needs. The more specific your goals are, the easier for you to prescribe your demands to your SEO services provider, keep track of the SEO process and measure its success. If you don’t know how to assess the performance of your SEO campaign, you are less likely to achieve the results you expected.

Moreover, when you list down you SEO goals and needs in detailed, you are more likely to anticipate a right range for your SEO services. Some clients contact the SEO Company with no clear goal set; those clients can easily be manipulated by SEO firms and may end up paying for more than what they actually need.

#2. Get consultations from as many SEO Companies as possible.

After determining your SEO needs carefully, it’s time for you to seek for potential SEO Company. If you time is not constrained by any issue then take the time to revise as many SEO companies as possible. Normally, when you engage a SEO services provider as a potential client, it is likely that they will give you a free initial analysis and proposals for your website optimization status and problems. These reports and proposals take up to a few days to form and are the way they impress and make you their client. The reports usually comprise of the analysis of your SEO status and needs, their proposed SEO services and accompanied pricing for each of the service. Have some target in mind by which you will measure the success of your engagement with certain SEO Company, and communicate those demands clearly with that SEO Company, so that their reports would include what you need to know from them.

But be careful when you tell any of those SEO Companies this practice. Unless the SEO Company you are talking to is a young firm with few projects (less experience) and in need of more clients, telling an SEO Company that you are just “Looking around” will not necessarily make them put more effort in attracting you. This is especially the case of the best SEO Company, which clients compete to hire them rather than the SEO Company fighting to work with a particular client (unless that client has a really big budget!)

#3. Ask for evidences.

Actually, this may be one of the most important information you need to get from certain SEO Company: their portfolio – the previous SEO projects they have successfully carried out, including optimizing work on their own website. That is the proof, their guarantee on whether they can get your job done.

If in their portfolio, that SEO Company has done some amazing SEO work for similar clients to you, then it is a reasonable predictor of their success on your SEO campaign. If your company is a “one-of-a-kind” company and you cannot find any SEO Company that has provided SEO services that are similar to what you are demanding. Then, you can seek for a generalist SEO Company and ask for their reference. If they have brought positive results to at least one client with similar business model to yours, you may consider engaging with them.

#4. Ask for maintenance procedure.

The monitoring of SEO process is to assess the optimization efforts as to whether they are satisfactory and consistent to the timeline and adjust any possible factor and strategy for better results. You should also check your SEO campaign with certain steps depending on you SEO process. The maintenance regime can show their level of responsibility and the confidence of them on their results. The thing you need to pay attention to is how much they would charge on this monitoring and maintenance scheme and what results you can expect from such a price.

Above are some advices for you on how to choose an affordable, yet effective a SEO Company services that can implement efficient techniques to boost your rankings more efficiently. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Read more: Cheap SEO Company Services

​Sources: References from reliable SEO forums and websites.

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Effective SEO Campaign with 5-steps Process

Each SEO company in Singapore has a different detailed and complicated process for their own SEO approach to a process.

Even the best SEO Company in Singapore cannot guarantee the results of their SEO process as any SEO campaign need to be adjusted frequently to the Search Engines’ algorithm changes. In this article, we do not aim to give you any detailed SEO process; rather we present you the general, necessary and effective steps to optimize for a website.

The basic SEO process is consisted of 5 steps below.

1. Keyword Analysis
The first thing to do when deciding to optimize for a website is analyzing keywords and generating a list of keywords that are business-related and are expected to be effective for search. This job can be done with the help of several keyword analysis tools such as Keyword Planner or Ubersuggest Planner and also with Google Suggest keywords.

 

The landing page is also very crucial to the SEO process. In the event that the website you are trying to optimize has been interfered by other parties before, identifying the landing page the last SEO Company used is really useful for you to continue where they left off without starting from scratch.

2. Website Audit
The next step is to check all the website elements whether all of them have followed SEO standards. To evaluate the website, you need to set up supportive tools such as Google Webmaster Tools and Google Analytics. These two basic tools will also assist you in the process of implementing SEO strategies.

On-page Optimization: At the initial phase of executing SEO plan for a website, you should not rush to build links. First, take time to review and standardize all the elements on the website such as title tag, meta description, header, footer, etc. Especially, you have to check whether internal links have been placed correctly with the targeted keywords and the anchor texts with targeted keywords has been linked right to landing page. The more articles a website possess, the longer time you will need to go through all the details. However, you are likely to find keywords ranking increase significantly after this first phase.

3. Content Generating

Take your time to think of possibly useful content from your potential viewers or customers’ perspective. Then write articles with quality as we presume we are well-aware of the importance of content quality. Adding fascinating photos and videos, as well as catchy infographics is a common and efficient way to make your articles look original and attractive to optimize content for search. You can incorporate your primary and secondary keywords into the articles, but make sure that their appearance inside the text is natural. In the articles, you need to pay attention to keyword density. A logical arrangement with a reasonable keywords ratio would make a strong declaration on the topic and purpose of each article to the bots. The wording, spacing and linking for anchor texts is also very important as they should point to the correct landing page. Do not let the idea of doing SEO reduce the quality of your content.

Make it a habit for Google bot to crawl on your website by posting new articles more frequently, at best on a daily basis. And in each article, put 2 internal links you’re your targeted keywords you need to optimize.

4. Backlinks Building
After you post new articles on your website, remember the first thing to do is to share them on popular social networks such as Google+, Facebook, Twitter, Pinterest, etc. to gain real traffic from reputable sources, in order to push the natural index of the articles. Then you can spin the articles and post to your blog and put backlinks pointing to those articles on your main website with the anchor text you need optimize.

After the article was indexed on the website and blog, you now can share those articles on well-known relating forums to build backlinks. You should adjust the title, content and diverse the anchor text a little, the most effective is your take about 5 to 10 forums, to make this backlink building job more effective. If you want to exchange links with other parties in the field or buy links from third parties, you need to check the reputation of those parties to guarantee the effectiveness of the efforts.

This is a critical step in the process of a professional SEO Company as it has a huge impact on keyword rankings. After your website On-page elements have been well-optimized, then this step greatly assists the promoting those anchor texts.

5. Monitoring, Evaluating and Adapting.

The last phase of a SEO process is to monitor and evaluate the optimization efforts and adjust any possible factor and strategy for better results. The basic monitoring work includes check daily traffic volume and keyword ranking and positioning in the overall system to see whether they are satisfactory and consistent to the timeline. If not, then adjustment of the existing SEO strategies and implementing targeted keywords need to be proposed. You should also check your SEO campaign with certain steps depending on you SEO process.

Above are the fundamental steps you can follow to improve the overall rankings of your website ranking on the search results. Professional SEO Company services can implement more advanced techniques to boost your rankings more efficiently. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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Best SEO Company Services in Singapore

In this new age of Internet Marketing where there are a variety of SEO Company Services in Singapore to choose from, it is extremely hard for one person to identify a company that has the potentials to provide the most suitable SEO services for them. In this series, we will help you determine the best SEO Services for your Company, and not just in Singapore, but anywhere in the World.

In this article, we will introduce you to the full-package SEO services, its features and benefits. Full-package SEO services are usually meant for websites with a large number of products and services. This kind of SEO requires extensive research and long-term strategies to create the ultimate impact on the entire website and its web pages in order to show the maximum amount of keyword queries that users search. This practice serves to boost the company sales as much as possible.

Then, how an optimized website can affect your sales?
Firstly, the reason to design a website for your business is that a website is your virtual showroom on the global website system, and a spacious one in fact.

Secondly, with more than 800 million people worldwide have access to the Internet, it is undeniable a great opportunity for you to expand your business to potential market segments.

Finally, it is a way to increase your service quality as reviewing and purchasing products and services through website is a trendy and convenient means for your customer.



How can you define a full-package SEO service?

Overall, when you say you use SEO services for your website, it means that you will optimize approximately 30-50% of the most important keywords and 90% of keywords involved in the entire field to top of Search Engines.
Hence, there are many definitions of the Complete SEO solutions, but in general, it is the SEO practice used to push rankings of only 30-50% of most important keywords and in the process, pull relevant keywords with those significant ones. Some of the specific aspects of this complete service include:

• SEO Services Audit: Review and analysis website, then design the most reasonable SEO plan for a particular site.
• Website Optimization Services: Editing and optimizing your website in accordant to Search Engines’ SEO standards. 
• SEO Keywords Services: During overall SEO, extensive researches on strategic keywords will be carried out to identify the potentially profitable keywords that are consistent with trends, user needs and market demands each specific period of time

Here are the signs on your website that you can consider investing SEO services:

• Your website’s main purpose is to sell and update products frequently.
• Your website is an E-commerce web.

• Your website is a website for regularly updating news, information and scientific articles. 
• You want to build brand recognition through the Internet.

Benefits of a full-package SEO services:

• Create long-term stability and brand recognition on the Search Engines and to users and customers.
• Bring maximum visibility for keywords queries when users search.
• Make the website trustworthy; hence attract massive traffic, which leads to positively effects on your sales.

Full-package SEO Process:

• Access and update information from customers.
• Analyze and evaluate the entire website to make specific plans for the overall SEO process.
• Contracting.
• Execute the overall SEO strategy.
• Submit monthly reports to clients.
• Extension of the contract if requested.

Sources: References from reliable SEO forums and websites.\

Tags: SEO Company in Singapore

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Content quality and rankings in 2014

Content quality has been in the spotlight since Google update Panda in 2011. Webmasters and SEO specialists have changed their priority from “spamming” techniques to tactics to improve the quality of site’s content. The latest 80-page report of Searchmetrics is a strong indicator of the influence of great content. The report illustrated the relative relationship between specific tactics and actual changes to sites’ traffics, visibility and rankings throughout a definite period of time. However, keep in mind that those statistics are only for references, as there is no way we can know for sure whether those changes are caused by our listed factors or other mysterious elements inside Search Engines’ system. Even so, we did have hundreds of evidences from reliable sources. Hence, we can assume those results to be of high level of accuracy.

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Searchmetrics has conducted this kind of research for three consecutive years 2012, 2013 and 2014. The data they have collected was from 10000 Google search queries. However, it excludes the tag with a specific outcome such as "Facebook login".

Moreover, in 10000 search terms, Searchmetrics has identified the top three results for any particular query. This result is 90% identical to the outcome of previous studies and 10% remaining are due to the appearance of new queries that have never been existed before (For example: new technology).

The biggest factors affecting rankings:


For any particular query, this study only included the top ranking sites. Specifically, it requires your site to have a coherent structure and a quality platform. In other words, this list cannot be applied to your site if your site possesses any error or of poor quality. It also means that your site must meet certain standards such as not tolerate for any shady navigation, not using any advertising scam, not containing malicious code or malware. In addition, your site should meet some other fundamental requirement like page loading as fast as 2 seconds or titles match with content for a specific topic.

There are several factors that have fallen in influence in the past few years. Among these are domain names containing keywords. Exact-Match Domain has been seriously degraded by the update. In these days, a branded URL is better than a URL that contains the keywords.

The importance of content quality:

Suppose you have an active website with clean penalty sheet, then what are the most beneficial SEO factors? Surely you can say it is content. Here are some interesting facts about content:

The average length of high-quality content in 2014 is 975 words, not included navigation text and form. The best way to make your articles look natural is to dig deeper into the subject content to provide as much useful information as possible.

Best content are those that are comprehensive without unnecessary inserts of keywords. For example, in 2014, Google is definitely able to understand that keyword phrase "new iPhone" is referred to "iPhone 6" even if the term “iPhone 6” does not appear.

Content should be integrated with social media. It has long been recognized as an effective way to optimize your website and so far it has not changed. Use attractive pictures to make your content more interesting and attract the attention of the readers.

Sources: References from reliable SEO forums and websites.

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Tips on writing blog content

Blog is the original platform people use to express their opinion, thoughts, etc. for the whole World to see. The growing rate of this platform was once leveled out, but is now rising considerably. Whether you are an individual who wants to establish your own online identity or a company that seeks to promote your business’ brand image, blogging is a good way to start. Hence, you need to know how to blog properly to effectively spread your voice and your products.

Below are some of the most useful blogging suggestions we would like to provide you:

Set goals:
Whenever you start to do something, the first thing we advise you to do is to set clear goals, i.e. state your purposes. Many people have failed simply because they start without a clear mindset on the outcomes. Therefore, before you write, spend some time to brainstorm on why you want to write and what you want to achieve with your articles. Is it that you want to share your experiences and expertise, promote your sales or motivate other writers? Don’t be reckless in choosing your objectives as it is what you have to focus on every step you take.

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Understand Your Targeted Audience:
After setting clear objectives and targets, the next thing to do is to understand those targets. You have to determine the communities in which your targets actively participate in whether your targets are teenagers, adults or businessman, etc.

The most effective way to understand your targeted audience is to conduct researches on the topic relating to your purposes that they might be interested in. Read relating articles and join your targets’ communities to get to know them. Popular social networks such as Facebook, Twitter, etc. are some nice places to start if you want to target teenagers. Pay close attention to the audiences’ responses and encourage them to share their thoughts with you.

Update your blog frequently:



Make your audiences recognize your presence by constantly your blog on a regular basis. Apparently you might not have time to write new and fresh articles every day. But do update them on a weekly basis if possible. However, make sure that every time you post a new article, it should be original and valuable to your targeted audiences to encourage them to read more later on. Don’t just copy from other sources and publish useless content just to fill your blog. If possible, you may try to write on your own experiences and make it sound like an interesting story to keep your existing audience and attract new comers.

Interact with your blog visitors:
All your efforts put in perfecting your writing would go in vain if you cannot attract new or keep your old audiences. Give them things to discuss about, ask for their opinion and feedback on any issues you think they might want to talk about. After that, don’t just passively read them, you have to also participate in the conversation. You may try kindly reply to your visitors’ comments and show your appreciation on their participation on a particular topic or thread.

Marketing your blog:After those initial steps, you may try to marketing your blog. You can share your blog on social media. It is crucial to own accounts on popular social networks as they are considered one of the best platform to promote your products, i.e. your articles. Consistent presence on social networks not only helps you to stay in touch with loyal audiences, but also makes you more visible to new visitors. If you have anything to sell, it is about time you can advertise your products and monetize them.

After following all above steps, the best blogging tips for beginners is to market your blog and monetize it to live a happy life.

Sources: References from reliable SEO forums and websites.

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Tips for writing SEO content

There are various elements contribute to the success of an Internet marketing campaign, or a Search Engines Optimization campaign specifically. High positions in search results for target terms can be maintained by optimizing these factors: user experience, site structure, ALT tags on images, site maps, etc. Among those factors, content had been and still are considered the most influential factor affecting the ranks of one website on Search Engines results pages. However, the old-fashioned kind of content such as stuffing keywords or copying from other sources has been outdated and no longer works in the modern SEO world. Hence, we offer you the following tips of conducting the kind of content that can rule the SEO world and please both your users and the Search Engines, thus help you achieve your ultimate goal: rank top on Search Engines results pages. Those tips are, but not limited to:

1. Write for readers, optimize for Search Engines:
In the modern SEO world, even the Search Engines do not want to read the obvious and crappy SEO content, let alone your readers. So first be original and interesting if you want your users to stay on your website. Then help the Search Engines to find your content.

2. Avoid keyword density and keyword stuffing:
There has been a time when keyword density was exploited intensively by those who claimed that they are mastering SEO techniques. Yet there has been to indicators from Google or any Search Engine that keyword stuffing can contribute to your SEO campaign in any way. Hence, do incorporate your keywords into your content, but put them in naturally.

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3. Put related keywords phrases variations and synonyms into your content:
This tip is to support the preceding one. Try to make your integration of keywords look natural by using variations of your keywords instead of carelessly insert them into your content.

4. Use tools to find long-tail keyword variations that you can blend into your content:
Find the related keywords of your targeted ones by putting your keywords into Google Search Engines after “~” mark. Google then would show you a list of suggestions that it see related to your keywords. This practice will increase the relevance of your content.

5. Write content with quality:
More and more evidences point to the fact that when you put more effort in writing long and useful contents, your articles will naturally be shared more by your readers. But do remember not to write long content just to please Search Engines. Be focused!

6. Remember to use long-tail keywords:
Long tail keywords are used to target high quality low competition sections.

7. Write content that answer’s common questions from prospects:
Anticipate the questions your potential customer may face and try come up with creative and useful answers to those questions. Moreover, you may try to exploit the advantages of long tail keywords by your answers.

8. Get your content noticed and shared on social networks:
The more shares your content get, the more relevant the search engines evaluate it. Do make content recognized on social media platforms and guest blogs.

9. Pay attention to your Google+ profile:
Don’t underestimate the potential power of Google+, especially its new Author Rank feature, to SEO. Set up your Author Rank on Google+, start to boost your authorship to each articles you post. Hence, you can claim your ownership on your content regardless of where you post that content. Google do appreciate the originality of each piece of content.

10. Pay attention to title tags and meta descriptions:They are the first thing a new searcher gets to know about your page. Don’t underestimate the power of first impression.

While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (positively indeed) Search Engines can be to creative and focused articles, as well as regularly updated web content.

Sources: References from reliable SEO forums and websites.

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Simple tips for writing content

Today we will show some simple tips that can make you feel like writing content can never be easier.

Focus on your readers:
When you start to write something for your websites for blogs, remember that you are writing for human to read, not for machines like Google robots. For one reason, Search Engines are getting smarter every day, thus you cannot cheat your way to the higher ranks anymore. Don’t bother trying to use tricks, just focusing on what you think your audiences would read. The content has to be:

• Trendy 
• Well written 
• Grammatically correct 

Write interesting and unique content:

This is one of the most heard tips for SEO content writing. Once you can attract the audience with an original piece of content, then you have put a positive impression on them. Hence, this will trigger them to come back to your sites or blogs for more content of such.

Google “mindset” is programmed to be as identical to humans’ as possible. Thus, Search Engines like Google also highly appreciate the creativity and professionalism of content writers. Content that is interesting and useful will be subtly supported by Google to gain more traffic.


There should be scannable texts (heading, bullets and etc) in the content:
Try your best to put your content into a logical outline with a few scannable texts here and there. Those will help the readers to scan through the web, choose the part they want to read easier in the entire post. Important parts of your content should be highlighted in bullets points or such to attract attention.
Also make sure that your headings are catchy and relevant to your topic. The headings should stands out to the eyes of your audiences and have to represent the whole posts.

Quantity versus Quality:
You have to balance between quantity and quality of your content as each of them is important in each own ways. The appropriate length for a post is 400 words at least. However, quality is somehow more important because usually searchers do not care how long your posts are, all they care about is to find the information they need. So make sure that your content is well-written. Quality refers to the uniqueness, usefulness and the structure of your post. If your content is well-organized and to-the-point, then 400 or 1000 words would not make any difference. Be sure that you your content is new, not copied from any source. So your content must be:

• Unique
• Be able to pass plagiarism and copy-scape test
• Of proper Length 

Use keywords wisely:Whether you are optimizing for Google or any other Search Engines, smart choices of keywords are equally important. Using keywords wisely help you to attract Search Engines to rank your post higher in their search results pages.
Keywords stuffing must be completely avoided. In each post, targeted keywords should be used 2-3 times or so depending on the total words of your article. Try to put the keywords into the first paragraph of the post, one more in the middle, and one more at the end of the post. However, make the keywords appearance natural and make it fit to the content.
Keep in mind those basic tips when writing content, invest your time to improve your writing and you can see yourself becoming a successful content writer in no time. Or you can just call us at SEO Company in Singapore for a professional and sustainable SEO content writing services!

Sources: References from reliable SEO forums and websites.

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Mistakes you may face when choosing social network channel

1. Crowded places are not necessarily where you can get highest attention:
It is not hard to see from reality that even when a billboard is placed in the middle of a crowded market, it can still easily be overlooked by those passersby. The same things happen to web pages online. It does not matter how much money you have spent on advertising to appear on leading electronic news with millions of views per day, those efforts can still go to waste if you do not choose the right channel. There are too many people entering that website in a day, you have to estimate how many of them might be among your target market. That practice of careful calculation of potential target customer helps you direct your funds and efforts to the most effective channel, i.e. put your ads in the right place.

2. Select too many channels or only one channel:
When your advertising budget is limited, then it is not wise to select too many channel because ads display frequency on each channel will be diminished, not enough for brain image to make an impression on the viewers or help them recall your kind of products or services. If you choose only one channel such as Google Adwords or Facebook Ads, you're wasting your chances to gain potential customers from other channel. Nowadays, online customer behavior is very diverse, they visit various places only, and they don’t just check the mail or read newspapers anymore. They can find information on Search Engines like Google, shop on the web, read news, participate in social networks, etc. Hence, if you choose only one channel, you are not only making your brand look boring to visitors on that channel, but you are also wasting funds that are supposed to be spend to attract new customers from the other channel.

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3. Invest too much money and dependent on Facebook or Google:
Similar to mistake # 1, many people think that Facebook and Google have many users, to advertising on them would naturally efficient. But as there are a large number of participants on those channels, there are also numerous ads placed on them, so your ads will compete with other parties for better position. The advertising fees therefore would increase tremendously as you have to bid for quick access and catchy places. Be wise; just use these tools when you need to accelerate the process or target specific users. Avoid planning you long term race attached to a specific channel.

4. There is no free lunch:
Many people favor cheap methods when demanding for absolute efficiency. If the advertising methods are cheap but focus on the wrong target, the price actually paid will be a lot more expensive. Costs for advertising dump should be based on specific indicators and is a combination of indicators includes: Click, Impression, CTR, CR, ROI, Time On Site, Page Views, etc.

5. Constantly measure and optimize:
Knowing your drawbacks and strengths is indispensable when deploying any advertising campaign. This acknowledgement would help you put your efforts into the right place, or else all would go to waste. Fail to estimate the effect of a marketing campaign or fail to optimize that plan would be really destructive as you may drift away from your target customer without a proper path planned.

Sources: References from reliable SEO forums and websites.

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Construct an effective content strategy with multimedia and social networks.

SEO, content marketing, video strategy, advertising campaigns, email marketing, PR and media relations are separate areas but all have this common trait: Each of those can bring more value to a link building campaign if we know how to take advantage by selecting and combining them in proper ways.

The purpose of practice is to maximize the number of the audience for each piece of content to increase opportunities for building links, share and promote participation on-site, thus drive more traffic to your site. In return, SEO will help other channels hit their target, whether it is building brand awareness or maintaining potential customer. Those are the mutual benefits of all parties involved.

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Is it true that SEO negatively affect web content?

Many of us assume that once you have to embed the SEO factor into your content, your articles flow would lack the necessary fluency. It is because some SEO tactics may require you to insert keyword phrases and terms unnaturally. Many people believe that the existence of SEO keywords and anchor text is harmful to the content. But is that really true? The thing is only those who practice SEO without proper knowledge and experience, or want to rush in the rankings race use such SEO technique such as keywords stuffing. They are the one to create bad reputation for content SEO techniques, so we need to look at this matter in a more objective way. Then does SEO contribute anything to your content? In this article, we will discuss some reasons content SEO still prevail in the future:

SEO help focus more on the audience through keyword research:

Before drafting any article, SEO will orient the target audience as well as the topic they may want to read. Without specific analysis and data from SEO, article writers can hardly aim for the right pool of audience and the articles they write might not be systematic. In other words, once you get the keywords and topics for the content, you may have the right direction to go, just write it in a more delicate writing style.

Tools that can help you in the process are Google Keyword Planner, Wordtracker or completely Ubersuggest. Those tools can help you find the topic as well as keywords to use in writing content to attract more readers while maintaining the most naturally related keywords. You may argue that those keywords are chaotic, however, the point is you know what phrases reader most likely to read more. Just focus your efforts to write thing that relate to that topic.

Moreover, it is more important that beside the keyword analysis, SEO also gives us the statistics on readers. The data from Google Analytics will provide a comprehensive view of visitors to one website, the content they like, what they have missed and actions they do after reading the content. This valuable information will help webmasters to find the content that readers are most interested in, which focuses on exploiting the array and aimed at more potential audiences.

SEO will help you bring useful content to readers:

The Google constantly updating algorithms aimed at poor content quality have trigger SEO and make them more aware of the importance of the quality of each article. You cannot deny that SEO is now more in line with the principles of marketing and focus fully on the user experience. Therefore, the presence of SEO helps gradually improve the quality of web content, rather than negatively affect it.

SEO helps you better organize content:

Another benefit of SEO is that it brings professionalism in organizing the layout for the content. When you write a book, the chapters will be progressive and relevant to each other. It is the same when you write content for a website. You cannot write based on your mood. You have to stay organized, write in sequence and put your articles into specific sections so that your reader can easily follow and search for articles they need.

SEO helps create many unique ideas:

The act of understanding and researching new topics is part of the SEO process. And for a website focusing on a specific niche market, this also means that writers will have more difficulty in finding new and unique things to write about. Fortunately, SEO helps us along the way. Content writers may use the knowledge of SEO tools to find new themes for their blogs, newspapers, or infographic pictures. For those who have not been exposed intensively to SEO, it can be more difficult.

SEO create opportunities for content:

Due to the changes and the rapid development of today's SEO world, content can be published in many different forms and bring enormous benefits. The use of SEO for website content helps bring site traffic, increase rankings on Search Engines results, and enhance the customer conversion rate, etc. In addition, SEO also bring the opportunity to share content in blogs, webinars, ebooks, presentations, animations, interviews Q & A, videos, etc. As content marketing is so profitable and the old way of keyword stuffing just does not work anymore, SEO specialists now focus on quality content, which make the content writer’s role much more important than ever.

SEO ensures that the content can be found:

This is obvious but extremely persuasive to those who think that SEO is damaging the contents. SEO is becoming more closely. It does not only help you understand the audience, understand how to use the correct terminology, how to organize relevant content, etc. but also optimize content for better user experience. Thus without SEO, your content will hardly be known in the sea of similar articles.

The above analysis indicates that “SEO does not kill your content”. In fact, both of them work closely and complete each other to gain a mutual interest: improving user experience – a decisive factor in Search Engines rankings.

Read more: Best Advices on On-page SEO for 2014 and onwards (Part 2)

Sources: References from reliable SEO forums and websites.

 

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How SEO and Content Quality affect each other

Many of us assume that once you have to embed the SEO factor into your content, your articles flow would lack the necessary fluency. It is because some SEO tactics may require you to insert keyword phrases and terms unnaturally. Many people believe that the existence of SEO keywords and anchor text is harmful to the content. But is that really true? The thing is only those who practice SEO without proper knowledge and experience, or want to rush in the rankings race use such SEO technique such as keywords stuffing. They are the one to create bad reputation for content SEO techniques, so we need to look at this matter in a more objective way. Then does SEO contribute anything to your content? In this article, we will discuss some reasons content SEO still prevail in the future:

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Best Advices on On-page SEO for 2014 and onwards (Part 1)

This time we will introduce you Google SEO strategy 2014 and onwards as Google is still the most popular Search Engine in the world. I think everyone would agree with me that effective SEO is really difficult to achieve because of the competitive landscape and constantly Search Engines updating algorithms. The recent context of SEO with unpredictable changes in the Search Engines algorithm surely has caused many SEO Company in Singapore frustrations and confusion. Hence, we provide you a few best On-Page SEO Tips for 2014 and subsequent years to somehow help you overcome those obstacles.





As Google updated their search algorithm with the Panda, Penguin and more recently the controversial introduction of Hummingbird, many of the previously high-ranking websites have degraded by Google. This is actually a good opportunity for you, because now is the time for you to acquire the high positions by modern SEO strategies, which Google favors. The tips below are some of the most basics advices applied in any occasions, those that even will not be affected by Google update in algorithm in the future. You also need to remember one very important thing that Google wants us to deliver high-quality content that is most relevant to your search results. One thing we do believe is that if your content is of good quality, the Backlink will be created in a natural way, just like how Google wants.
Keywords: Focus on the topic of the content.


With recent updates of Hummingbird, Google presents a complete change of the search algorithm with focus all on keywords, keywords in title, keywords in the meta tags, URL, keyword density, etc. Thus, the problem here is the topic, what you are writing about in your content? Also, your articles should include keywords related to the topic.


Over the years, Google has been studying search trends and put great efforts into improving the identification of synonyms and group concept. This means that your article should contain multiple keywords or synonyms for primary keywords related to the topic. This will indicate to Search Engines that your article is very relevant to the main keyword.



Article Quality: Writing longer and more meaningful articles.


There was a time when an article is limited to a minimum of 250 words, and it is just one criterion for high ranking in Search Engines. But after the Panda update, it become a must and short article is outdated. Many websites’ ranks have been dropped because of this short article thing. Situation is extremely bad for the company's websites as the articles on those websites are usually short. You should not continue to publish short articles in your site. A few articles would be fine, but a large number of short articles can get your website to be Panda’s prey.


There are many SEO successful websites that constantly post article with the length from 1500 words upwards. Thus, if you have many short articles, you can combine them to make long meaningful ones, as long as they are relevant to each other. Your content must be well written, grammatically correct and most importantly, they should make sense.
Attracting Traffic with Fresh Content


One of the central issues of online marketing is how to increase traffic to your site. To do this, you need to focus on creating original and useful content, brainstorming to talk about things that others have not mentioned. This will be the basis to increase your audience.


Join the social networking sites like Google+, Facebook, Twitter, etc. Posting new content to these social networks not only helps increase the number of audience, but also helps to increase the frequency of data collection and the depth of your site. You have to think that the content on your site is to create awareness and confidence to your customers. This also will help thinking of new ideas to write content for your website.
Bounce Rate: Potential customers on your site


If your website has meaningful and valuable content, customers will naturally want to stay longer on your website. This is a way for you to increase customer engagement on your site, thus helps reduce the Bounce Rate. This is actually very helpful as bounce rate is amongst the most important factors Search Engines use to evaluate the rankings of a Website.


Also remember that you can increase the time customers spend on your website not only by content, but also by put your efforts into Website design such as page layout, font, space between lines, page navigation, navigation links, etc.


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Sources: SEOmoz and other reliable SEO forums and websites.

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