Have you ever questioned “What do your online customers do on internet?” ? Most people ignore it. The majority of SME owners said that the awareness of customer behavior is a black box that traffic input, orders output. To do Internet marketing is you must find many strategies to drive customers aimed at your site and wait until a part of traffic convert into orders. In this article, SEO Agency Singapore will discuss how to increase Conversion rate.
A new algorithm for doorway pages by Google
To increase the quality of search results for users, Google have launched a new algorithm for doorway pages. SEO Agency Singapore warned that this change will affect your websites using “doorway pages” and how to rank in Google results.
How to analyze backlinks in 2015
You always have to face the challenges of SEO, which make you think carefully about what you would do to fight for the rankings of your website. SEO Agency in Singapore recommends that you should conduct a competitive backlink analysis to rank higher in search result.
It can be seen that backlinks can affect strongly the rankings of your website. Most people focus on building good backlinks to improve the rankings but they forget to make a plan before. This article will tell you what you should do.
How to develop your SEO project
To have a good plan to develop your SEO project you should start discussions with SEO Agency Singapore about site architecture, SEO tactics and defining clearly project goals.
Find out Metrics for tracking SEO
SEO Agency Singapore believe that if you track SEO health weekly or monthly, you will have ability to maintain a successful search program.
There are many SEO health metrics which help you track daily or weekly. They will give you a starting point for investigating the cause of performance decreases and find how to resolve it.
How To Optimize Images for Google Image Search
With cheap SEO, you can have a complete SEO plan and get your site high ranking on Google result.
Most of people made no effort to optimize their images for Google Image Search. They always find ways to drive traffic to their site but they don’t know that rankings for terms in Google Image Search are very important. It also brings a massive amount of traffic to your sites.Why do you need the best SEO Agency services?
You should know that most of people find products and services
through search engines nowadays. To enhance your brand image and attract
your target audience you need to understand the importance of Search
Engine Optimization. It’s the key to the success of any business.
High rankings are the best way for your company to reach target audience
and potential customers. The best SEO Agency service can help you achieve your goal.
HOW DOES SOCIAL MEDIA AFFECT YOUR SEO STRATEGY?
Social Media has become one of important factors which affects directly your business’s search engine optimization efforts. Social media has impacted the way in which share content through Social Media (Facebook, Twitter…). A social environment allows people from all over the world to interact with each other through the distribution of thoughts, concepts, and services. Therefore, Social Media could impact your company’s rankings in the major search engines.
6 Reasons Why You Should Consider Carefully about a SEO agency
To succeed in these unpredictable search engine algorithm changes and
content innovation, you need a SEO agency that is doing things right.
But how can you find a professional SEO agency?
Here are six reasons why you should consider carefully about a SEO agency:
Here are six reasons why you should consider carefully about a SEO agency:
1. Their process is not clear
If a SEO agency does not explain about SEO process, you should be careful. It is dangerous if they’re doing something that is either black-hat, gray-hat, or otherwise suspicious. So they don’t want to explain it clearly. Ask SEO agency tell you exactly and simply what they will do for your website. Which tactics they will use to boost your website? What is their SEO strategy? Don’t let them destroy websites with manual penalties.Warning Signs of a Bad SEO Agency You Need To Know
To optimize your website you need a professional Internet Marketing
agency that can guarantee your website top places. You pay for SEO
service and expect that your website will get high ranking on Google,
reach target customers. But how can you find a good SEO Agency?
I will show you Warning Signs of a bad SEO Agency to make a right choice:
1. The company have a negative reputation across the Internet
You should search for name of company which you want to contact. Look for reviews about their SEO service. If the SEO Agency has a lot of negative reviews, you should consider carefully.Solutions for Website Traffic Drops!
It is a serious problem when your website traffic drops. Take it easy to find what reason is. There are many explanations but you have to evaluate what is the main reason caused a sudden traffic loss on your website.
Following to Senior Marketing Consultant Brian Weiss shares that the first thing you have to do is take a look and compare this time this year to the same time last year. Industry events or external cause that could impact what you’re seeing with the traffic.In addition, traffic changes around the year, especially on the special holidays.
What should you do to optimize your website this holiday season?
Your target customers are looking for the reliable website to buy things that they need. Therefore you need to optimize your web pages to reach your target audience, instead of your competitor.
What should you do to optimize your e-commerce site this holiday season?
1. Google Analytics
Advertising agencies in Singapore
It is a good way to review analytics from previous holiday campaigns can inform you on who your audience is, how to effectively reach for them, and how to create calls-to-action that result in sales. And you will know how to write more attractive content than yours competitors. It will help you define some popular keyword and show you where your customer came from.
2. Create a Seasonal Landing Page
Since Landing Page is very important, you should get decorated for the holidays. It will help you collects information about your customers, and gives a place for all the upcoming marketing offers. Jeff Stevens shared 7 Ways to Spruce Up Your Landing Pages for the Holidays on
Wordstream that you can take notice:
Create a landing page that has a sense of urgency or scarcity. This could include a call-to-action informing customers that they have only 3 days left for free shipping.
Display all promotions and special offers prominently so customers know exactly what they’re getting.
Make it easy for customers to check-out with 2 clicks or less.
Make sure visitors can easily navigate through your site.
Add seasonal colors and images to spread the holiday cheer.
Optimize for mobile users.
Have social sharing button so visitors can promote your site for you.
3. Optimize Mobile site
Be sure that your website is ready for mobile users to buy online during the holidays. You can take a look some recommendations from Jeff Bullas:
Streamline your site: Avoid lots of text, Flash/Java and keep file sizes small.
Make it responsive: Website adjusts the device it’s being viewed on.
Integrate Instagram: Share your quality images from Instagram to your blog.
Keep it secure: Make sure your program is up-to-date and you have change username/password
Test: Make sure everything is working properly.
5. Listing and content
You have to ready to have listing and available content for Christmas and New Year is coming. Everyone is waiting for Big Sale at the end of year. Therefore there are a lot of people will be your customers. Your directory listing is in order; go through your site and content to ensure it’s scheduled and updated accordingly. You should spend time reviewing and editing your content and making sure it will still be published on the assigned date.
How are you preparing your site for the holiday season? If you need help, you can contact SEO Agency to be consulted about Social Media and SEO strategy for your website.
Source: References from reliable SEO forums and websites.
What should you do to optimize your e-commerce site this holiday season?
1. Google Analytics
Advertising agencies in Singapore
It is a good way to review analytics from previous holiday campaigns can inform you on who your audience is, how to effectively reach for them, and how to create calls-to-action that result in sales. And you will know how to write more attractive content than yours competitors. It will help you define some popular keyword and show you where your customer came from.
2. Create a Seasonal Landing Page
Since Landing Page is very important, you should get decorated for the holidays. It will help you collects information about your customers, and gives a place for all the upcoming marketing offers. Jeff Stevens shared 7 Ways to Spruce Up Your Landing Pages for the Holidays on
Wordstream that you can take notice:
Create a landing page that has a sense of urgency or scarcity. This could include a call-to-action informing customers that they have only 3 days left for free shipping.
Display all promotions and special offers prominently so customers know exactly what they’re getting.
Make it easy for customers to check-out with 2 clicks or less.
Make sure visitors can easily navigate through your site.
Add seasonal colors and images to spread the holiday cheer.
Optimize for mobile users.
Have social sharing button so visitors can promote your site for you.
3. Optimize Mobile site
Be sure that your website is ready for mobile users to buy online during the holidays. You can take a look some recommendations from Jeff Bullas:
Streamline your site: Avoid lots of text, Flash/Java and keep file sizes small.
Make it responsive: Website adjusts the device it’s being viewed on.
Integrate Instagram: Share your quality images from Instagram to your blog.
Keep it secure: Make sure your program is up-to-date and you have change username/password
Test: Make sure everything is working properly.
4. Promotion activities
Offer your target audience voucher, discounts and coupons to motivate them buy more. Discounts and coupons should be a top priority for your online business. During a survey of 4,000 online shoppers from Pricegrabber (via Marketing Land) during October 2013, found that “61% said they planned to download coupon apps for holiday shopping; 55% said comparison shopping apps; 54% intended to download apps from their favorite retailers; 50% said they would download Black Friday and Cyber Monday apps to search for the best deals; and 44% planned to download apps with the ability to scan barcodes.” . It’s great to reach your potential customers.
Offer your target audience voucher, discounts and coupons to motivate them buy more. Discounts and coupons should be a top priority for your online business. During a survey of 4,000 online shoppers from Pricegrabber (via Marketing Land) during October 2013, found that “61% said they planned to download coupon apps for holiday shopping; 55% said comparison shopping apps; 54% intended to download apps from their favorite retailers; 50% said they would download Black Friday and Cyber Monday apps to search for the best deals; and 44% planned to download apps with the ability to scan barcodes.” . It’s great to reach your potential customers.
5. Listing and content
You have to ready to have listing and available content for Christmas and New Year is coming. Everyone is waiting for Big Sale at the end of year. Therefore there are a lot of people will be your customers. Your directory listing is in order; go through your site and content to ensure it’s scheduled and updated accordingly. You should spend time reviewing and editing your content and making sure it will still be published on the assigned date.
How are you preparing your site for the holiday season? If you need help, you can contact SEO Agency to be consulted about Social Media and SEO strategy for your website.
Source: References from reliable SEO forums and websites.
TIPS TO SEO LOCAL IN 2015
We need to also look into the results from the survey ranking factor of 2014 then come up with some useful guideline to help you design phases for Local Search successfully in 2015. It may sound simple, but it is really not. Take a look at your competitors website content, you may see many similarity and most of those websites also do not have many inbound links. One thing will still remain the same in 2015 is that the best thing you can do for Local SEO in 2015 not to try to fool Google, but make your site better.
Make sure you avoid these basic mistakes, yet many sites are still making:
1. No content on the homepage:
Both users and Search Engines need to know what you have on your page when they first look at your home page. If your website’s home page is provides too little information on what you actually have to offer, then immediately you must add more useful content.
2. Only a few descriptions on each page:
Our users and the Search Engines will check the usefulness of your website. Do not put vague descriptions on products / services such as “If you want to buy product A, please call us for more information.” Online shoppers want information instantly. So you need to provide useful information right away below any product or service you provide.
3. Spam keyword:
There are too many websites that still use old-fashion SEO techniques. You absolutely cannot rank high for your homepage when what you do is just listing 100 cities in the World, separated by commas. Also, get rid of the spammy tags, quality over quantity remember?
4. Spam title:
You may have around 500 pixel width for your title tag. Whatever behind that allowed length will be cut before displaying search results. Title tags on pages need to be concise. Put keywords at the beginning, then your business name. Do remember stuffing keywords in your title tag is useless.
Optimize for Local SEO: On-site signal is now very important.
- Place City/ ST in your header: Remember, the title tag is extremely important in Search Engine Optimization. Placing the city/ state in the title tag is an important signal in Local SEO.
- Place City/ ST in your H1 tag: It’s not a title or description – but it is also a significant signal related to your Local SEO.
- Place City/ ST in your content: There are too many websites forgot to include city / ST on site content. Local will not work if the content has not mentioned it.
- Place City/ ST in the image ALT tags: Websites that do not have ALT tags on their images makes them invisible to Search Engines. Hence, ALT tags help improve the content on your website. Placing City/ ST in ALT tags help Search Engines grasp where you’re shooting.
- Place City / ST in the URL: If you can fix your URL structure, you can try to put the city/ state in your URL structure. That’s one way to send a stronger local signal to Search Engines.
Important Note: If you update your URL, do not forget to set up a 301 redirect from the old URLs to the new ones.
This is all strategies with the aim of enhancing your website’s quality. Thus, stop thinking about how to get better ranking on Google, rather think how to transform your website into one with the best quality in your field. That’s how you change the rank and gain higher customer conversion rate.
Let us help you along the way. Contact our specialists at SEO Agency in ingapore
Source: Retrieved from several reputable SEO websites and forums.
Detail: http://seo-agency.com.sg/tips-to-seo-local-in-2015.html
Make sure you avoid these basic mistakes, yet many sites are still making:
1. No content on the homepage:
Both users and Search Engines need to know what you have on your page when they first look at your home page. If your website’s home page is provides too little information on what you actually have to offer, then immediately you must add more useful content.
Advertising agencies in Singapore
2. Only a few descriptions on each page:
Our users and the Search Engines will check the usefulness of your website. Do not put vague descriptions on products / services such as “If you want to buy product A, please call us for more information.” Online shoppers want information instantly. So you need to provide useful information right away below any product or service you provide.
3. Spam keyword:
There are too many websites that still use old-fashion SEO techniques. You absolutely cannot rank high for your homepage when what you do is just listing 100 cities in the World, separated by commas. Also, get rid of the spammy tags, quality over quantity remember?
4. Spam title:
You may have around 500 pixel width for your title tag. Whatever behind that allowed length will be cut before displaying search results. Title tags on pages need to be concise. Put keywords at the beginning, then your business name. Do remember stuffing keywords in your title tag is useless.
Optimize for Local SEO: On-site signal is now very important.
- Place City/ ST in your header: Remember, the title tag is extremely important in Search Engine Optimization. Placing the city/ state in the title tag is an important signal in Local SEO.
- Place City/ ST in your H1 tag: It’s not a title or description – but it is also a significant signal related to your Local SEO.
- Place City/ ST in your content: There are too many websites forgot to include city / ST on site content. Local will not work if the content has not mentioned it.
- Place City/ ST in the image ALT tags: Websites that do not have ALT tags on their images makes them invisible to Search Engines. Hence, ALT tags help improve the content on your website. Placing City/ ST in ALT tags help Search Engines grasp where you’re shooting.
- Place City / ST in the URL: If you can fix your URL structure, you can try to put the city/ state in your URL structure. That’s one way to send a stronger local signal to Search Engines.
Important Note: If you update your URL, do not forget to set up a 301 redirect from the old URLs to the new ones.
This is all strategies with the aim of enhancing your website’s quality. Thus, stop thinking about how to get better ranking on Google, rather think how to transform your website into one with the best quality in your field. That’s how you change the rank and gain higher customer conversion rate.
Let us help you along the way. Contact our specialists at SEO Agency in ingapore
Source: Retrieved from several reputable SEO websites and forums.
Detail: http://seo-agency.com.sg/tips-to-seo-local-in-2015.html
Three common drawbacks of Search Engines.
We have mentioned how Search Engines operate, and all Search Engines are operating on the same principle. The program automatically crawl the web, follow the links and index content in a giant database repository. The programmed artificial intelligence help implement these programs execute those actions smoothly. However, that does not mean that the modern Search Engine is perfect and omnipotent. They still possess many technical limitations in many aspects, which can cause major consequences to both content and ranking of websites. Here are some of the most significant limitations:
Three limitations in technology optimization Search Engines:
1. The problem relating to Crawling and Indexing:
Search Engine cannot penetrate into the categories on the site, so a large part of content will not be in display.
Websites using CMS (Content Management System) often create multiple copies of the same page - this is a big problem for Search Engines in searching for information, especially new content.
Errors in indicating in a site with slow speed (robots.txt) can completely block the Search Engines.
Poor and loose internal and external links will make Search Engines unable to search content contained in web pages thoroughly. These structures, in some cases, allow the Search Engines to collect web content. Yet, in the indexing process (SE process of searching, storing and displaying web content) the little information found will be assessed as "not important".
Translating non-text content:
Although Search Engines have nowadays be more efficient in reading content that is not in HTML format, but contents in multimedia formats still causes many problems for the analysis of the Search Engine.
2. Content not suitable for queries.
The text is written in a way that is not familiar to common users. For example, writing about "cooling machinery food" while the user is searching for "refrigerator".
Words and the language internationalization such as “color" and "colour": When you doubt your words, check the popular search of people to see if there is an exact match for your search query.
Determine the wrong target. For example, the majority of those who visit your site is from Japan, but your targeted keywords and content are in Polish.
There is a connection of content and title. For example, your article title is "The best SEO services provider in Singapore", but the contents of the article refer to a list of companies using a specific SEO services. This mismatch will confuse the Search Engines.
3. Effect "Fallen trees in the forest"
SEO is not just about the content, structure, optimization techniques to create a search friendly website. It is also an effective marketing method, the most economical one actually. Maybe you've built up an excellent website, but if you do not promote, develop, your site will be completely invisible to the Search Engines. So what is point in designing a perfect website in the first place? This is due to the nature of search technology; it depends on relevant data and the level of importance to show results.
"Fallen trees in the forest" is an adage meaning that when a tree falls and no one is around to hear any sounds, it is postulated that there is nothing happening. In other words, without links to your content, the Search Engines may ignore your website.
