URL structures:
URL is the web address for a particular web page or document, etc. They contribute much to the search process as they appear in several important locations.
Since search engines show URLs in the results, their impact on click-through rate and visibility of a website has increased. URLs are also used in ranking documents, and those pages whose names incorporate with the search phrases have some advantages from appropriate and descriptive use of keywords.
URLs show up in the web browser's address bar, keeping in mind that this by and large has little effect on Search Engines index, poor URL structure and design can bring about negative client encounters. Look at this URL:
The URL above is utilized as the link anchor text indicating the referenced page in the blog entry.
How to construct an effective URL:
Be Empathetic:
Put yourself in users’ shoes when you look at the URL. If the URL can help you grasp the basic content you expect, then that URL is properly descriptive. You don't need put everything into the URL because it is impossible. However, a rough idea is a good starting point.
Keyword using is critical, but stuffing is a bad idea:
Include your targeting keyword phrases in your URL. However, don’t try to overuse multiple keywords for SEO purposes – keyword stuffing will result in less usable URLs and can trip spam filter.
Shorter is better:
While a concise URL is important, minimizing length and trailing slashes will make your URLs easier to copy and paste (into emails, blog posts, text messages, etc) and will be fully recognizable in the search results.
Go static:
The best URLs are human readable without Make your URL readable to human, don’t include too many parameters, numbers and symbols. Using technologies like mod_rewrite for Apache and ISAPI_rewrite for Microsoft, you can easily transform dynamic URLs like this http://seo-experts.com.sg/st5jkh into a more readable static version like this: http://seo-experts.com.sg/about-us/seo-experts-singapore. Even single dynamic parameters in a URL can result in lower overall ranking and indexing.
Separate words by hyphens:
Not all web applications accurately interpret separators like underscore "_," plus "+," or space "%30," so use the hyphen "-" character to separate words in a URL, as in google-fresh-factor for URLs example above.
