Keyword (SEO Experts in Singapore) research is one of the most significant and valuable process for your search marketing campaign. Being ranked for the "right" keywords can be decisive to your website. Through the analyzing work of determining your market’s keyword demand, you will learn not only which terms and phrases to optimize, but also more about your customers as a whole.
Getting a huge amount of visitors to your site is not as important as getting the appropriate amount of the right visitors. With the keyword research, you can anticipate shifts in demand, better answer to the changes in market conditions, and provide the products and services, as well as content that users are already actively looking for. These days, there is extremely low barrier to entry in understanding customers’ needs and motivations in basically every corner. This usefulness of keyword research has never been clearer.
How to evaluate a keywords’ value
How valuable keywords are to your website? If you have an online website providing Internet marketing services to your customer, do you earn more profits from visitors searching for “SEO services” or “Social Marketing Services”? Usually webmasters can keep track of the keywords used by searchers to enter into to their site from Search Engines by several keyword research tools. However, you can only get the raw information on the keywords search on Search Engines; those tools hardly provide you the information on how much does it worth to have those traffics to your websites. You need to do the math yourself. To understand the value of a keyword, you need to understand your own websites, make some hypotheses, test, and repeat - the classic web marketing evaluation process.
Ask yourself these questions:
Is the keyword relevant to your website's content?
Will searchers find what they are seeking on your site when they search using those keywords?
Will they be pleased with what they find?
Will this new I get traffic convert to actual customers or serve any financial or organizational goals?
Search for the predicted phrases in the major Search Engines:
It is beneficial for you to know in advance which websites have already ranked for your keywords. This process provides you insights on how to evaluate the ranking competition for those specific terms. You should look at the search results to see if there are search advertisements running along the top and right-hand side of the organic results? Many search ads generally incorporated with high value keywords, or in other words, means highly attractive and directly conversion-prone keyword.
Buy a sample campaign for the keyword at Google AdWords or Bing Adcenter:
You can buy sample traffic campaign to test how well a keyword serves your ranking purposes. In Google Adwords, choose "exact match" and point the traffic to the relevant page on your website. Track impressions and conversion rate over the course of at least 2-300 clicks.
Using the data you’ve collected, determine the exact value of each keyword:
For instance, if your search ad results in 5000 impressions, of which 100 visitors have come to your site and 3 have brought you total profit of $300, then a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking, which would mean 900-1800 visits per day, at $3 each, or between 1-2 million dollars per year. And that’s exactly why business’ owners favor search marketing!
SEO Experts in Singapore.
Sources: References from several reliable SEO forums and websites.
Ask yourself these questions:
Is the keyword relevant to your website's content?
Will searchers find what they are seeking on your site when they search using those keywords?
Will they be pleased with what they find?
Will this new I get traffic convert to actual customers or serve any financial or organizational goals?
Search for the predicted phrases in the major Search Engines:
It is beneficial for you to know in advance which websites have already ranked for your keywords. This process provides you insights on how to evaluate the ranking competition for those specific terms. You should look at the search results to see if there are search advertisements running along the top and right-hand side of the organic results? Many search ads generally incorporated with high value keywords, or in other words, means highly attractive and directly conversion-prone keyword.
Buy a sample campaign for the keyword at Google AdWords or Bing Adcenter:
You can buy sample traffic campaign to test how well a keyword serves your ranking purposes. In Google Adwords, choose "exact match" and point the traffic to the relevant page on your website. Track impressions and conversion rate over the course of at least 2-300 clicks.
Using the data you’ve collected, determine the exact value of each keyword:
For instance, if your search ad results in 5000 impressions, of which 100 visitors have come to your site and 3 have brought you total profit of $300, then a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking, which would mean 900-1800 visits per day, at $3 each, or between 1-2 million dollars per year. And that’s exactly why business’ owners favor search marketing!
SEO Experts in Singapore.
Sources: References from several reliable SEO forums and websites.
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