Best SEO Tips for 2015

In technology, what was applied today may already be outdated tomorrow. Turning to 2015, your company strategies should be reevaluated and go along with current trends. By observing, researching and practicing thoroughly, our SEO specialists at SEO Company in Singapore have predicted some of the most promising tactics that you should explore in the up-coming months of 2015.

1. Optimize for mobile search

As you can see, nowadays smart phones play an important role which is irreplaceable in the society. According to a study by GlobalWebIndex in 2014, about 80% of adults now have a smartphone; they use their free time, both day and night, to check their smartphones for many purposes such as watching movies, reading reports and searching for necessary information search…There is no doubt to say that 2015 is the year of mobile . Therefore, every website should have a mobile marketing strategy for 2015 and beyond. Building a mobile-friendly site which is equal in presence, content and search ability as your desktop site is an absolutely perfect solution.

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2. Get active on Social Media

Social networking sites are gradually showing their efficient role in pushing business to a new level. Some people even believe that social signals are part of ranking algorithm to support business to reach its audience. This is an indirect way of gaining links. Social signals are not links, and they do not possess the same ranking impact as links. However, as you share your content, other people will read it, notice it, and start linking to it, too. That’s where the links come in.

To build an online reputation and promote your company/website, you can try by becoming a member of the most popular social networking sites like Myspace, Facebook, Linked In, Twitter… and creating a profile of your own; extending your network online, getting connect with your friends, sharing things with each other etc.

3. Focus on Brand Citations

Recently, because of the fact of deceitful link building, Google has developed systems to estimate where the link is coming from and assess more (or less) value to it as a result. In addition, Google is now place more emphasis on brand citations and mentions which will become as powerful as links.

It can be known clearly that a popular brand would have more people talking about it online, compared to one that is simply good at manipulating the algorithm and has invested heavily in link building to that end. In other words, better-known brands generally attracting greater numbers of mentions than others.

4. Optimizing Content with Photos and Videos

SEO specialists at SEO Company in Singapore showed that a website having only content will get less ranking than a website with photos and videos content. It is not difficult to optimize videos and photos, and helps in getting better traffic.

Photo Sharing: Publish/share your website product pictures and make them public. Let your friends see them and comment on them as well, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

Video Promotions: Do the same with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

“Life is a journey, not a destination” can be applied to SEO. Taking these tactics may help your site rank, but optimizing a website is a practice that doesn’t really end. You can stop improving certain pages, but the site as a whole need always be improved.

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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Optimize for mobile search as part of SEO plan in 2015

As we have mentioned in the last article, our SEO specialists at SEO Company in Singapore have anticipated the impressive and increasing power of mobile search comparing to traditional web search in 2015 onwards. Hence, it is not overstated that mobile SEO strategies should receive the ultimate attention when providing SEO services in 2015.

While you are still trying hard to keep your site ranked top for desktop search results, the ranking situation on mobile search results might be not as you desire. In the technology era today, everyone has their own phone and some other intelligent digital devices which allow users do everything they wish online, including watching movies, reading reports and searching for necessary information search, etc. Therefore, you need to incorporate strategies targeting mobile search into your comprehensive SEO campaign to better adapt to SEO trends in 2015.

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These following elements are some of the outstanding factors that can influence your mobile optimization efforts.

1. Responsive web design

The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search.

 

The mobile interface (left image) and the desktop interface of SEO Company website is relatively similar to each other

A responsive web design structure changes to adapt to each kind of device is the first thing to consider when initiate a mobile SEO plan. You may observe that every time pioneer programmers develop new WordPress theme, responsive feature is always among the top concerns, along with beautiful design and SEO support feature. If all of the content on your site could display properly (suited to) every device from desktops, tablets and mobile phones, then you have succeeded in creating a mobile friendly website. Imagine if you could actually develop a responsive website, but your site’s interface on mobile devices is far too different from its display on desktop, it is highly likely that your guest would not come back to your site in latter searches on mobile as people usually use things that they are acquainted to. Hence, even when you want to optimize for mobile search, try not to change the layout structure too much, keep it compressed instead.

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2. The loading speed of a website

Sites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen.

3. Limit the use of Flash and JavaScript

Many mobile models do not support the access to content incorporating flash and JavaScript. Using these files too much, you may accidentally dismiss your opportunities to reach a greater pool of potential customers. Moreover, you can limit the use of flash and JavaScript to enhance your site’s loading speed, which also an important factor to better optimize for mobile search.

4. Say no to Pop-ups

The common fact about Pop-ups: whether they are on mobile or desktop, no one wants them. Pop-ups only bring inconvenience to readers, especially when they do not have spare time and do the search for urgent matters. The appearance of pop-ups is unnecessary in any case and will badly affect the conversion rate of your website if letting them show up too much.

5. Create a separate sitemap for mobile phones

Creating a particular sitemap dedicated to mobile phones is essential. If you use WordPress plugin, there are many plugins designed to support this process. For example, you can use Google XML Sitemap to create sitemap for your mobile edition.

In addition to the factors mentioned above, to successfully optimize your site for mobile search, you also need to comply with the general principles on-page optimization and off-page optimization for website. Another thing to keep in mind: make your content valuable is also a way to optimize for mobile search, not directly but effectively in long term.

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Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points and properly optimize for mobile as better safe than sorry, right?

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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SEO trends 2015 - Quality Content

From the last article, SEO Experts in Singapore has highlighted five significant SEO trends for 2015. One of the most influential factors that can greatly contribute the success of any SEO campaign is quality content generation. That been said the old-fashioned kind of content such as stuffing keywords or copying from other sources has been outdated and no longer works in the modern SEO world. Thus, the best SEO services 2015 would definitely take a closer look intocontent marketing for better optimizing clients’ site in 2015. In this article, SEO Experts in Singapore would like to demonstrate some content strategies that should be applied to any website craving for high position in the search engines results pages. 

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1.Hierarchy: Reader, then Search Engines.

The advice here is to write for readers, then optimize for search engines. Search Engines and readers are getting smarter and more demanding every day. Search engines would not be willing to crawl crappy, SEO-made content. The search would only read the content on your page if they sense that your page is legitimate and the articles seem to be satisfactory to their search intentions. Therefore, you should pay attention to what to write, how to write, and how to present it in the most prevailing way. If you want to keep the readers’ eyes on your site, make yourself irresistible by creating useful and unique content for them.

4 U's formula for useful and friendly content.

2.Avoid keyword stuffing:

Once upon a time when search engines have just walked their first step and SEO was new to the world, keywords spamming seemed like one of the most effective ways get to higher ranks. Things have changed now, and proper keywords usage is required more and more skills to be done. Intensive exploitation of keywords by incorporating repeating targeting keywords many times in an article would no longer create any value to the whole SEO campaign. High keyword density is not favored by search engines and keywords stuffing may even get you penalized when use to aggressively. Thus, try to insert keywords into your articles content wisely, make their appearance part of the content.

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3.Use synonyms for keywords:

Put keywords phrases variations and synonyms into your content. This is actually a practice to avoid keywords stuffing. By using variations and synonyms, you can insert more “keywords” into the content but still keep its natural look.

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4.Use long-tail keywords and their variations:

There is a high demand for long-tail keywords as they can be utilized to target high quality low competition sections.

You can use tools to select long-tail keywords that can better blend into your content. Find the related keywords of your targeted ones by putting your keywords into Google Search Engines after “~” mark. Google will suggest you on the highly related keywords variations to your targeted keywords. By using long-tail keywords, you can make your content more relevant to various topics and partly push your primary keywords on the search engines’ ranking. 

5.Write content with quality to get noticed online:

It can never be emphasized enough: quality content is the new links building techniques. The more effort you put into writing long and resourceful articles, the higher possibility they will naturally be shared by the readers. The more shares your content get, the more relevant the search engines evaluate it. Do make your content visible on social media platforms and guest blogs.

Remember: Quality over quantity!

6.Write content that are expected to be useful to prospects:

Anticipate the questions your potential customer may face and try come up with creative and useful answers to those questions. Moreover, you may try to exploit the advantages of long tail keywords by your answers.

7.Pay attention to title tags and meta descriptions:

They are the first thing a new searcher gets to know about your page. Don’t underestimate the power of first impression. 

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While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (in a positive way) Search Engines can be to original and valuable articles, as well as regularly updated web content.

With these specific criteria mentioned above, we hope you can grasp the general idea on the quality content for SEO in 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services Singapore 2015, do not hesitate to reach us at +65 6659 2659!

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Sources: References from reliable SEO forums and websites.

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Best SEO services 2015 will pay attention to these SEO trends

For 2014, SEO changes evolved around the anti-spamming efforts from Google developers and the traffic explosion from mobile and other smart devices. With 2014 retrospect, we can expect major changes regarding these factors in the on-going year 2015. The best SEO services 2015 would definitely take a close look into these factors for better optimizing clients’ site in the days to come. 

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These are five SEO trends that SEO Experts in Singapore would like to highlight for 2015:

1. Optimized for Mobile

If you have not thought of optimizing for mobile and other relating devices, now would be the perfect time to start. Google have officially announced the “mobile friendly” label on search results for websites that are developed with mobile friendly criteria, i.e. responsive, on May 11/2014. A new Google search algorithm customized for mobile devices’ search purposes is forecasted to be released within 2015. This directly expresses Google’s high expectation, thus resulting in the expected preferential treatment of Google for mobile-friendly websites in the near future.

You can check your website for mobile friendly features with the link below:

https://www.Google.com/webmasters/tools/Mobile-Friendly/

2. Rich snippets

Snippets are the whole description of a website on the search results pages. A snippet includes a title, a custom and brief meta description, and the website’s URL. These are all important factors that can influence the ranking and the click-through rates of web pages. Google Rich Snippets are snippets that are more specific and present more details of one website and its features to the viewer depending on their search queries and needs.

3. Disavow link

Disavow link would be handy the most when your site happens to receive Google Penguin penalty or unintentionally accumulate bad links. When you ask some random site owner if they are well aware of all the links coming to their site, the answer is likely to be “No”. 

When you practice the backlink building too aggressively and randomly in the past, now is the time to use Disavow to remove bad links if you don’t want to see your site got penalized by Google, or worse, disappeared. 

Here are some possible sources associated with bad links problems:

• Links on Footers or Sidebars: A site linking to other websites from its footer and sidebar? Google no longer see this as a normal thing and is ready to punish those who do not comply. 
• Links with low quality: We assume that all the site owners nowadays know exactly what consequences would come with bad links. This is especially true when Google has paid more and more attention to the content quality and its respective user experience. Thus, you have to be more delicate when build links for your site.
• Links from web pages that have been punished: those links are also considered as bad links. Once you are punished with a penalty, you can hardly gain trust from Google again.
• Dirty SEO practices: Some of the SEO practitioners surreptitiously construct the low quality link portfolio pointing to their competitors’ sites. So be cautious to these dirty tricks.

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4. Switch to HTTPS

It is officially stated that HTTPs format would have a significantly positive influence on a site’s ranking. As this process would not so complicated, it is highly recommended that you switch to use HTTPs for your site. However, you should pay attention and make sure to not accidentally create any duplicate content due to wrong settings.  

5. Use Content marketing to build links 

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Content marketing is the new link building technique. It is proven to have positive influence on site rankings. Anyone would unwilling to link with a page that provide original and valuable information for their needs? When done correctly, content marketing with an appropriate list of keywords gives you these below advantages over your competitors:

• Popularity on social networks achieved when one or many articles on your site are spread all over many social platforms.
• Brand recognition.
• Links from reputable sources.
• Traffic from the referrals.

With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO trends for 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services 2015, do not hesitate to reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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