For 2014, SEO changes evolved around the anti-spamming efforts from Google developers and the traffic explosion from mobile and other smart devices. With 2014 retrospect, we can expect major changes regarding these factors in the on-going year 2015. The best SEO services 2015 would definitely take a close look into these factors for better optimizing clients’ site in the days to come.
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These are five SEO trends that SEO Experts in Singapore would like to highlight for 2015:
1. Optimized for Mobile
If you have not thought of optimizing for mobile and other relating devices, now would be the perfect time to start. Google have officially announced the “mobile friendly” label on search results for websites that are developed with mobile friendly criteria, i.e. responsive, on May 11/2014. A new Google search algorithm customized for mobile devices’ search purposes is forecasted to be released within 2015. This directly expresses Google’s high expectation, thus resulting in the expected preferential treatment of Google for mobile-friendly websites in the near future.
You can check your website for mobile friendly features with the link below:
2. Rich snippets
Snippets are the whole description of a website on the search results pages. A snippet includes a title, a custom and brief meta description, and the website’s URL. These are all important factors that can influence the ranking and the click-through rates of web pages. Google Rich Snippets are snippets that are more specific and present more details of one website and its features to the viewer depending on their search queries and needs.
3. Disavow link
Disavow link would be handy the most when your site happens to receive Google Penguin penalty or unintentionally accumulate bad links. When you ask some random site owner if they are well aware of all the links coming to their site, the answer is likely to be “No”.
When you practice the backlink building too aggressively and randomly in the past, now is the time to use Disavow to remove bad links if you don’t want to see your site got penalized by Google, or worse, disappeared.
Here are some possible sources associated with bad links problems:
- Links on Footers or Sidebars: A site linking to other websites from its footer and sidebar? Google no longer see this as a normal thing and is ready to punish those who do not comply.
- Links with low quality: We assume that all the site owners nowadays know exactly what consequences would come with bad links. This is especially true when Google has paid more and more attention to the content quality and its respective user experience. Thus, you have to be more delicate when build links for your site.
- Links from web pages that have been punished: those links are also considered as bad links. Once you are punished with a penalty, you can hardly gain trust from Google again.
- Dirty SEO practices: Some of the SEO practitioners surreptitiously construct the low quality link portfolio pointing to their competitors’ sites. So be cautious to these dirty tricks.
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4. Switch to HTTPS
It is officially stated that HTTPs format would have a significantly positive influence on a site’s ranking. As this process would not so complicated, it is highly recommended that you switch to use HTTPs for your site. However, you should pay attention and make sure to not accidentally create any duplicate content due to wrong settings.
5. Use Content marketing to build links
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Content marketing is the new link building technique. It is proven to have positive influence on site rankings. Anyone would unwilling to link with a page that provide original and valuable information for their needs? When done correctly, content marketing with an appropriate list of keywords gives you these below advantages over your competitors:
- Popularity on social networks achieved when one or many articles on your site are spread all over many social platforms.
- Brand recognition.
- Links from reputable sources.
- Traffic from the referrals.
With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO trends for 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services 2015, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
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