We have mentioned how Search Engines operate, and all Search Engines are operating on the same principle. The program automatically crawl the web, follow the links and index content in a giant database repository. The programmed artificial intelligence help implement these programs execute those actions smoothly. However, that does not mean that the modern Search Engine is perfect and omnipotent. They still possess many technical limitations in many aspects, which can cause major consequences to both content and ranking of websites. Here are some of the most significant limitations:
Three limitations in technology optimization Search Engines:
1. The problem relating to Crawling and Indexing:
Search Engine cannot penetrate into the categories on the site, so a large part of content will not be in display.
Websites using CMS (Content Management System) often create multiple copies of the same page - this is a big problem for Search Engines in searching for information, especially new content.
Errors in indicating in a site with slow speed (robots.txt) can completely block the Search Engines.
Poor and loose internal and external links will make Search Engines unable to search content contained in web pages thoroughly. These structures, in some cases, allow the Search Engines to collect web content. Yet, in the indexing process (SE process of searching, storing and displaying web content) the little information found will be assessed as "not important".
Translating non-text content:
Although Search Engines have nowadays be more efficient in reading content that is not in HTML format, but contents in multimedia formats still causes many problems for the analysis of the Search Engine.
2. Content not suitable for queries.
The text is written in a way that is not familiar to common users. For example, writing about "cooling machinery food" while the user is searching for "refrigerator".
Words and the language internationalization such as “color" and "colour": When you doubt your words, check the popular search of people to see if there is an exact match for your search query.
Determine the wrong target. For example, the majority of those who visit your site is from Japan, but your targeted keywords and content are in Polish.
There is a connection of content and title. For example, your article title is "The best SEO services provider in Singapore", but the contents of the article refer to a list of companies using a specific SEO services. This mismatch will confuse the Search Engines.
3. Effect "Fallen trees in the forest"
SEO is not just about the content, structure, optimization techniques to create a search friendly website. It is also an effective marketing method, the most economical one actually. Maybe you've built up an excellent website, but if you do not promote, develop, your site will be completely invisible to the Search Engines. So what is point in designing a perfect website in the first place? This is due to the nature of search technology; it depends on relevant data and the level of importance to show results.
"Fallen trees in the forest" is an adage meaning that when a tree falls and no one is around to hear any sounds, it is postulated that there is nothing happening. In other words, without links to your content, the Search Engines may ignore your website.
