How to Analyze your SEO Competitors

Before you build SEO strategy for your website, you should identify your main competitors. Obviously you cannot find information all of your competitors, but you can know the ones that are most likely affecting your SEO performance. It is not difficult if you want to understand what your competitors do.
Here are some steps on how to go about analyzing them.

1. Identify your competitors
It is very important to identify your main competitors. Do not misunderstand that business competitors are always SEO competitors. Your only competitors are the ones who are ranking in the first or second page of Google for your top keywords. Make a list of the ones that have the highest percentage of relative keywords or long tail keywords. There are two great tools: SEMRush and Keyword Spy for determining which sites or pages are ranking for your chosen keywords. You can define who is ranking for our keywords.

2. Analyze competitor’s website
Check their website and find how they utilize their keywords. How is the quality of their content compared to yours? This is a great way to find new keywords to potentially incorporate into your own SEO strategy. In addition, you can use Google Keyword Tool to Identify Search Trends and Quantify Search Volume.
To have a successful SEO strategy you should use proper keywords. You can use our Keywords Tools (Keyword Analyzer, Keyword Research etc.) to see which keywords are performed well on their site.

3. Backlinks
Take a look competitors’ website to see the total number of links, the number of unique domains, the anchor texts, linking domains vs. total links etc. Backlinks are important factors affecting SEO campaign.

4. Page ranking
Page rank will evaluate the quality of their website in terms of links giving you a good idea about their structure. Remember to look at how your competitors’ pages are ranking in different search engines.

5. Social Media
It is a good way to check their presence in their Facebook page, Twitter, Google+ and pay attention to the headlines, the content of their posts, the category. In fact, you have ability to increase traffic volume through these sites.

6. PPC ads
The cheapest way to increase and drive quality traffic to your site is PPC ads. Check their website to define how they use PPC ads. There are many free tools to see how your PPC ads are performing compared to your competitor’s.
It is a great way to look for a professional SEO service which can help you analyze your SEO Competitors and build your SEO strategy. In addition, you should track SEO status. It is critical to maintain a successful search program. There are many SEO health metrics which help you track daily or weekly. You can read more: 8 Metrics For Tracking SEO
Sources: Retrieved from various reliable SEO websites
Top SEO in Singapore, Top SEO Services in Singapore