You always have to face the challenges of SEO, which make you think carefully about what you would do to fight for the rankings of your website. SEO Agency in Singapore recommends that you should conduct a competitive backlink analysis to rank higher in search result.
It can be seen that backlinks can affect strongly the rankings of your website. Most people focus on building good backlinks to improve the rankings but they forget to make a plan before. This article will tell you what you should do.
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1. Review your pages
Are you sure about your pages that will get high ranking in search result? Do you have a good website? If you have a good website, you will not have difficulty getting good backlinks. You should ensure that the web pages of your website have relevant keywords in content, which you want to get high ranking. It means that you should think carefully about main keywords for your web pages. In addition, you can use the website audit tools to check your web pages for technical errors. They are one of main reasons why search engines cannot show your page. It would be pointless to build backlinks to direct to your website with technical errors.
2. Identify your competitors
Do you want to know the top keywords are related to your industry in Search Google? It’s a good idea to check the top keywords that are listed on the first results page. After that, you should consider these websites which own these keyword. They can be your competitors that you have to fight for a SEO campaign. You should consider from 3 to 5 websites that are listed for all these keywords on the first results page. Do not waste your time checking so many websites.
3. Check backlinks of the top sites
SEO Agency Singapore will help you conduct a competitive backlinks analysis by using link building tools to find the most important links that direct to the top sites. With professional team, we will analyze these links and offer you a SEO plan to improve backlinks of your website. In addition, we will consult you about the next things you need to do and build a SEO plan for the coming month. It’s a great way to get links from some of the websites, which help your web pages to improve rapidly. Do not worry about this. If your website has much useful content, some websites will link to your site.
Another problem is that the top ranked sites will consider the importance of your content, after then they will link to your site. Thus, you should make sure that your content is informative and attractive.
Another problem is that the top ranked sites will consider the importance of your content, after then they will link to your site. Thus, you should make sure that your content is informative and attractive.
4. Total Number of Links
Open Site Explorer:
You can utilize this tool to track total links of your website. The red highlight shows that Seoagency.com.sg has 204 links.
Majestic Site Explorer:
To check external backlinks of your website you can utilize Majestic Site Explorer. The red highligh shows the number of external backlinks which your website had.
Don’t forget to track your total links that will help you measure the result of the past SEO campaign. In addition, it gives you a general view about what you are doing and make a plan to adjust SEO activites.
5. Linking Domains vs. Total Links
Linking domains versus total links is done by simply comparing the two numbers we’ve taken a look at thus far. If you have thousands upon thousands of links per linking domain, that could definitely be a red flag for an unnatural link portfolio. And again, it’s accepted that link value drops off as you accumulate more and more links from a single domain.
The goal should be to have as even a ratio as possible when comparing unique domains versus total links, although obviously there will always be considerably more total links than linking domains. A single site-wide link can quickly inflate this ratio, and should be something to look out for and avoid when it makes sense.
The next step, which helps understand link quality, is to check the number of linking domains as well.
6. Number of Unique Domains
Unique domains are typically a better metric than link count. Because if you have multiple links from the same domain, there will be slight decrease in value.
7. Incoming Links or Fresh links
With Open Site Explorer and Majestic that will provide you with incoming links in the past days.
The graph shows the number of backlinks indexed on March 2nd, 2015. It can be seen clearly that recent links built which can give you a general view to adjust your strategy. It’s good if incoming links of your website rise considerably. You should remember that fresh links is a great metric that help you check changes of ranking recently.
If you cannot predict Google’s algorithm changes, you should update SEO news and track your website by metric tools. These free tools are very useful to you, so do not miss them.
8. Anchor Text Usage and Variance
For Open Site Explorer you can find out Anchor text. It will displays a list of anchor text terms, the number of linking domains using that specific anchor text, and the number of total links using that anchor text.
For Majestic:
Majestic will also provide you with a list of anchor text complete with linking domains, total links, along with trust metrics. In addition, this tool will show you the chart:
SEO Agency Singapore recommends that you should focus on analysing anchor text – usage and variance. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link’s destination. The anchor text may or may not be related to the actual text of the URL of the link. In addition, link anchor text will tell you how a site is performing, and reveal potential insights. So it’s very important for a next SEO plan. You have to make sure that you use intelligently keyword rich anchor links.
9. Link Quality
Links that bring a lot of value to your site but the quality of these links can boost or kill a site’s rankings. It’s a main reason why people usually focus on investing the quality of links. SEO Agency in Singapore will give you some elements to consider when checking out link quality:
- Relevance – including the site, page, and link.
- The domain author/Page Rank of the site.
- The page authority/Page Rank of the page.
- The anchor text.
It can be seen that, good quality links come from trusted and popular sites. In addition, the majority of your backlinks should be from sites that are relevant to your content. If you have a number of backlinks from your friends’ personal blogs, the familiar forum which you regularly contribute. It’s worth having a single link from relevant website in the same industry.
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If you do not have much time to conduct the detailed analysis like that, you can contact SEO Agency Singapore to be consulted. They will help you analyze backlinks and give you some advice to make an effective SEO plan.
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