All major Search Engines continuously update their algorithm to improve their performance to enhance users experience by providing the most useful and relevant results possible. It is hard to define the users’ expectation on “the best” content when they search, the Search Engines still have some criteria to rely on to identify what kinds of pages and websites that one specific users may please. However, those websites share several common attributes:
- Easy to use, navigate, and understand
- Provide useful information that is relevant to the query
- Deliver high quality, legitimate, credible content
- Professionally designed and accessible to any kind of browsers
Although there has been major improvement in the way Search Engines “read” a text, view an image or video, they still retain some of the limit of a machine when understanding human’s resources. Thus they need to rely on meta description and tags on websites and web pages to rank content. Search Engines cannot understand exactly how human interact with each other or with them, but they can use statistics retrieved to grasp how real people engage with web pages. This kind of insights would give them the means to increase the quality of the pages for their users.
On Search Engine Rankings
There are a certain number of elements with which the Search Engines use as references. Those factors are keywords, links, and website’s structure. In addition, Search Engines assess a website by its user on-siteengagement and linking patterns through the act of machine learning. Usefulness and user experience are also critical factors influence the Search Engines rankings as although it is indirect, they provide valuable measurement to a website’s external popularity and popularity is a signal of high quality. We know too well by now that no website with crappy content can be popular or deserved to be ranked high.
Creating an insightful, sympathetic user experience can guarantee your site’s positive evaluation from both users and Search Engines. Useful and interesting content can encourage readers to share, bookmark, or even return to your site in the future as they have satisfied with their needs the last time. That is how you gain loyal readers and push your rank higher.
Sources: References from several reliable SEO forums and websites.
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