As you all know, Search engine optimization (SEO) is an extremely important component of any marketing strategy on social media. Pinterest members spend more time and money shopping frequently than of any other social network. There are lots of great opportunities that a successful Pinterest Pin can promote your brand. However, in order to get your products known, shared and loved on Pinterest, you have to learn about Pinterest’s effect on SEO expert service and tips to master it.
What is Pinterest?
Pinterest is a social photo sharing website that has also been described as an online pin board. It helps you to curate content in form of a “pin”. Users can create a board with a couple of pins which is usually called a “Pinboard”. Its more than 10 million registered users, over 2 million of whom log in every day, “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also share their pins on Facebook and Tweet them.
Pins are not limited to web pages alone, you can pin media content such as images and videos. As of this writing, Pinterest is one among the top 10 social networks, consequently making it an inevitable social media.
Benefits of SEO Pinterest in your web presence
Firstly, content on Pinterest is being crawled and indexed by Google, which accordingly influences your SEO ranking. You can optimize Pinterest Photo comments with important keyword phrases for pinning of an organization or optimize photo descriptions for original published image files.
Secondly, all images pinned to a board have links back to the original published source, which can provides referral traffic as well. You can post your product and service images and videos but be careful of the “self-promotion”. Instead, you should get audience certain value by sharing quality content relevant to their interests and worth liking, commenting on, and re-pinning.
Thirdly, Pinterest is yet another web presence point. Simple as that. Just likeFacebook, YouTube, Twitter, LinkedIn and Google+, Pinterest has gained enough momentum and significance that excluding it any longer may negatively impact your web presence compared to your competitors.
Lastly, Pinterest provides yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1’s, and now Pins) which are factored into Google’s and Bing’s organic search algorithms.
Some Tips to increase your SEO with Pinterest
Unique content
Like many other social networking sites, content is an important element that decides the traffic and bounce rate of your site. Hence, successful Pinterest SEO strategy will be able to create content that makes readers share. Also, if people find your content informative and helpful, there is more likelihood they will follow you.
Write strong description
Ensure the description is filled with searchable keywords that describe the product or page. However, don’t make it look like spammy content since the description serve as captions. Don’t use hashtags which is meaningless to Pinterest.
Set up rich Pins
Like Twitter Cards, Rich Pins are solution to pull structured data from your site and display it on Pinterest. Various types of Rich Pin decide the price and availability for a product, ingredients for a recipe or address, phone number and maps for a place. Such content will rank higher in Pinterest and turn out to be visible in Pinterest users’ feeds and therefore has a higher click-through rate.
Build up followers
If your content is remarkable enough, you will notice other users are following you. Building a following is an essential part of any Social media SEO expert strategy. Try to pin other posts, comment and like them, which is a great chance for the original author of that post to follow you. In addition, you can create different Pinboards and get more visitors to your board, then consequently they land on your site.
There are lots of ways to increase SEO with Pinterest, but all of those tips shared above will be the basic to your SEO Pinterest starting. Hopefully your SEO result will improve significantly after applying our guides.
- Source: SEO expert technique : Benefits and Tips of SEO Pinterest
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