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1. They Can’t Clearly Explain Their Process
Below is a proper SEO process:
An SEO Company that doesn’t explain its process is dangerous. This signals that they’re doing something that is either black-hat, gray-hat, or otherwise suspicious. They don’t want you to know about it, because you’re probably not going to like it.
Is it going to give you short-term gains? Maybe.
Is it going to provide the results that they predicted? Probably.
Is it going to come back and bite you? Definitely.
Just because something works doesn’t mean it’s right — or sustainable.SEO who participate in less-than-ethical schemes to get results have diplomatic and polished responses to your wormy questions.
I’ve seen SEO agencies firmly rooted in the spammy techniques of a bygone era. And what do they do? They destroy websites with manual penalties.
Don’t let that happen to you.
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2. Spammy Backlinks keeps increasing.
A site’s backlinks are the substance of that site’s health and authority. A rash of bad links can easily lead to a manual penalty.
You need to know if your SEO Company is engaged in backlink building. Then you need to know what they do to create these backlinks. If they explain that backlinks are only a result of their efforts, explain how those results achieved.
If the spammy backlinks come, then your SEO could be the culprit. Not always, but often. If they are responsible for the spammy backlinks, so confront them now.
3. They Don’t Adapt To Algorithm Changes
The best SEO Company Singapore always has clues about algorithms changes.
The reason why so many SEO companies of five years ago have disappeared is because they failed to adapt to the changing algorithm.
Most changes are tiny. Some changes are huge. Whatever the case, change is always happening. The algorithm is always evolving.
If your SEO Company (1) is not telling you about major algorithm changes, and (2) is not explaining those changes, consider yourself warned.
4. Their Reports are not systematic
Look for an SEO company that gives you a suite of reporting tools, such as an online dashboard with your own unique login. Some SEO companies use advanced tools such as a proprietary reporting system that is available only to their clients. This alone is a great reason to work with a company.
You, as the site owner and client, should be fully apprised of every metric that is critical to your success, or evidence of your efforts. If an SEO isn’t giving you these numbers in a comprehensive and regular way, confront them for the reason.
Here are a few specifics you should expect:
- Regular reports — monthly at minimum.
- On-demand reports.
- Interpretation, analysis, and assimilation of data.
- Year-over-year and month-over-month performance. Short-term data doesn’t quite cover it. You need comparison to see how your business is doing over the long haul.
A really good SEO firm goes beyond just SEO and provides some level of strategic consultation.
Here’s why this is important. Over the past few years, SEO has expanded to such an incredible degree that it comprises more than just links, H1s, keywords, and title tags. Now, the field of SEO involves content marketing, touches on social media marketing, and delves into issues of conversion optimization.
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If your SEO Company is silent on these issues, you have reason to question their expertise. Quality SEO companies know when to speak up and comment on issues that are related to, but not strictly part of, their scope of work.
Those sounds like high expectations. They are. You can effectively eliminate 80% of the SEO Company just by analyzing them through this matrix of these five qualifications. For best SEO Company in Singapore, touch base with us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
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