The best way to review if WEB OPTIMIZATION business support will probably be worth the particular purchase?

Once you make an investment in SEO service, the most concerned matter is ROI (return on investment). You have decided to use online advertising instead of traditional marketing tool and hired a professional SEO Company. So, how do you know if the SEO service provider does a good job and the service is worth the money?

Your SEO Expectations and the Reality

Thinking back to the negotiation between you and the SEO service providers and consider the benefits they guaranteed. Does it meet your expectation? You only can manage the SEO benefit for your ROI if there is appropriate measurement of SEO success. The SEO company should be able to prove if it’s working well via some assessment of SEO service as the followings. Here are some criteria for your reference.

On the web, data should be tracked, collected and analyzed by the professional SEO company before adjusting code and structure on-page and off-page.

See more at: SEO trends 2015 - Quality Content

Keyword strategy

Using Google analytic data to find out the most effective keywords covering all of your products and service. The optimization of relevant keywords will enhance the qualified traffic to your website to reach the target and potential customers.

Traffic Ranking



Organic rankings are important to measure the website’s success. There is close connection between traffic ranking and search engine ranking. Your rank in SERPs will be higher if lots of users visit your website and accordingly increase your traffic and the benefits along with. In addition, other factors need checking such as: bounce rate, data of traffic, as well as their remaining time your website.

Website’s Authority



You can test your website’s authority in terms of link popularity, link trust and overall link profile on Moz.com based on your Domain Authority (DA) and your Page Authority (PA). DA measures the strength of your domain while PA measures individual pages. The higher score you get from Moz, the greater your authority is.

Link Audit



Link audit plays an important role in your measurement of SEO effectiveness in terms of measuring the number of links that connect to your website. This is based on the habit of sharing information of users. These methods will track down the number of referring domains and their authority, the number of referring pages and the ratio between them.

See more at: Perform a basic website audit like a SEO expert