The first thing and also the hardest thing to do in links building campaign is to develop the strategies. However, links building is extremely hard to evaluate. We all know that the Search Engines have a precise internal system and mathematical metrics to judge each link. What we don’t know is how that system and algorithms works.
SEO experts build the rating scale of link value by using an organized list of signals along with some other metrics such as those below:
Ranking for Relevant Search Terms:
One of the most ideal approaches to decide how well Search Engines values a given page is to hunt down a percentage of the keywords and terms that a particular page targets (especially keywords in title tag and headlines). For instant, if you attempt t rank for the keywords phrase: “SEO Experts services in Singapore”, having websites that already ranked high for this keywords terms linked to you would give you a huge advantage in the race.
mozRank:
mozRank (mR) indicates how well-known a given site is on the whole web. Pages with high mozRank (prominent) scores have a tendency to rank better. The more links a website can earn, the more popular it gets to be. Links from reputable pages (like www.cnn.com or www.irs.gov) is more valuable to a page’s rank, thus its mozRank, than links from unfamiliar pages. A website page's mozRank can be enhanced by getting loads of links from semi-famous pages or a couple of links from exceptionally well-known pages.
Domain Authority:
Seomoz Domain Authority (or DA) is independent measure for queries, indicating how likely a domain is to rank for any given query. It is computed by examining the Internet's domain chart and analyzes it along with countless queries in Google.
Backlinks of Competitors:
By inspecting the backlinks of a site that has already earned high positions in Search Engines results for your targeted keywords or terms, you would gain important insights on how links and what kinds of links that helped them get to their current position. Utilizing tools such as Open Site Explorer, SEO experts explore more on these links and focus on targeting these domains in their own link building campaigns.
Number of Links on a Page:
According to the original PageRank formula, the presence of other links on a page can devalue that link when passing it around. Hence, earning links from a page with few links on is of more value than from that particular page but being linked intensively, ceteris paribus. The extent to which this is significant is still unknown (and in some testing, it has all the earmarks of being essential, yet not overwhelmingly so), but it's certainly something put your mind in when conducting link acquisition activities.
Potential Referral Traffic:
Links establishment should not always be focused on the Search Engines. Links that send high measures of immediate navigate movement not only have a tendency to give better Search Engines value to rankings, but also send targeted and potential guests to your website (the fundamental objective of any Internet marketing campaign). According to site analytics, you can evaluate that based on the quantity of visits/page views. In the event that you can't get access to these, you can use services like Google Trends for Websites to get a general view on domain-wide traffic at least. However, only take those results as your reference as these statistics are well-known to be fiercely incorrect on occasion.
Conclusions:
It requires significant investment, practice, and experience to help you feel familiar with these variables as they are some of the most direct indicators for Search Engines’ movements. Notwithstanding, you ought to have the capacity to figure out if your campaign is effective by utilizing your site's analytics.
Achievement comes when you see growth in search traffic, higher rankings, more regular Search Engines and surge in referring link traffic. If you don’t see any escalation in these metrics after a presumably successful link building campaign, it indicates that you need to either look for better quality link targets, or focus more on your on-page optimization.
Sources: References from several reliable SEO forums and websites.
SEO experts build the rating scale of link value by using an organized list of signals along with some other metrics such as those below:
Ranking for Relevant Search Terms:
One of the most ideal approaches to decide how well Search Engines values a given page is to hunt down a percentage of the keywords and terms that a particular page targets (especially keywords in title tag and headlines). For instant, if you attempt t rank for the keywords phrase: “SEO Experts services in Singapore”, having websites that already ranked high for this keywords terms linked to you would give you a huge advantage in the race.
mozRank:
mozRank (mR) indicates how well-known a given site is on the whole web. Pages with high mozRank (prominent) scores have a tendency to rank better. The more links a website can earn, the more popular it gets to be. Links from reputable pages (like www.cnn.com or www.irs.gov) is more valuable to a page’s rank, thus its mozRank, than links from unfamiliar pages. A website page's mozRank can be enhanced by getting loads of links from semi-famous pages or a couple of links from exceptionally well-known pages.
Domain Authority:
Seomoz Domain Authority (or DA) is independent measure for queries, indicating how likely a domain is to rank for any given query. It is computed by examining the Internet's domain chart and analyzes it along with countless queries in Google.
Backlinks of Competitors:
By inspecting the backlinks of a site that has already earned high positions in Search Engines results for your targeted keywords or terms, you would gain important insights on how links and what kinds of links that helped them get to their current position. Utilizing tools such as Open Site Explorer, SEO experts explore more on these links and focus on targeting these domains in their own link building campaigns.
Number of Links on a Page:
According to the original PageRank formula, the presence of other links on a page can devalue that link when passing it around. Hence, earning links from a page with few links on is of more value than from that particular page but being linked intensively, ceteris paribus. The extent to which this is significant is still unknown (and in some testing, it has all the earmarks of being essential, yet not overwhelmingly so), but it's certainly something put your mind in when conducting link acquisition activities.
Potential Referral Traffic:
Links establishment should not always be focused on the Search Engines. Links that send high measures of immediate navigate movement not only have a tendency to give better Search Engines value to rankings, but also send targeted and potential guests to your website (the fundamental objective of any Internet marketing campaign). According to site analytics, you can evaluate that based on the quantity of visits/page views. In the event that you can't get access to these, you can use services like Google Trends for Websites to get a general view on domain-wide traffic at least. However, only take those results as your reference as these statistics are well-known to be fiercely incorrect on occasion.
Conclusions:
It requires significant investment, practice, and experience to help you feel familiar with these variables as they are some of the most direct indicators for Search Engines’ movements. Notwithstanding, you ought to have the capacity to figure out if your campaign is effective by utilizing your site's analytics.
Achievement comes when you see growth in search traffic, higher rankings, more regular Search Engines and surge in referring link traffic. If you don’t see any escalation in these metrics after a presumably successful link building campaign, it indicates that you need to either look for better quality link targets, or focus more on your on-page optimization.
Sources: References from several reliable SEO forums and websites.
