Search Engines' fundamental protocols

Below is the list of basic elements for Search Engines their usefulness:

Sitemap:

A sitemap is designed to guide Search Engines through all the content of your website, lead them to each piece of information on your site and help them to classify your content. There are a few different forms of sitemap with highlights on different types of content such as news, mobile, images and videos, etc.

XML:

Extensible Markup Language (Recommended Format) is the commonly accepted sitemap format as is extremely convenient for Search Engines to crawl and it can be made by various sitemap generators. It also provides a consistent control on page parameters. However, file sizes required for XML format are huge.

RSS:

Really Simple Syndication or Rich Site Summary is easy to manage as you can code it to be updated automatically when you add new content. However, it is hard to under understand and use because of its updating properties even when it is actually a dialect of XML.

Txt:

Text File is the easiest format to use with one URL per line up to 50000 lines. But this format does not offer the feature to add meta data to pages.

Robots.txt

The robots.txt file is made by the Robots Exclusion Protocol and stored on a website's root directory (e.g., www.google.com/robots.txt). The robots.txt file guide automated web crawlers (search spiders) when they visit your site. Robots.txt give out th location of sitemaps file and crawl-delay parameters. It can help you to give hints on which part of the site you want bots to crawl and which you disallow.

Meta Robots

The meta robots tag creates page-level instructions for Search Engine bots. Thus it should be included in the head section of the HTML document.

Rel="Nofollow"

The rel=nofollow attribute allows you to tell Search Engines not to follow a particular link, but some engines still follow them for discovering new pages. These links certainly offer much less value than their followed counterparts, but are useful in situations where you link to untrusted sources.

Rel="canonical"

Two or more copies of identical content are often shown on your website under different URLs. For instant, the following URLs can all lead to a single homepage:
http://www.SEO-experts.com/
http://www.SEO-experts.com/default.asp
http://SEO-experts.com/
http://seo-experts.com/default.asp
http://SEO-experts /Default.asp

We can identify this by ourselves. However, Search Engines can consider these five URLs as separate pages. When they find out that the content on each of these page are the same, they would eventually devalue your page due to duplicate content. This issue can be solved by the canonical tag as it indicates the Search Engines which page is the singular “authoritative” version.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts Services in Singapore

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How to construct a links building campaign (Part 1)

The first thing and also the hardest thing to do in links building campaign is to develop the strategies. However, links building is extremely hard to evaluate. We all know that the Search Engines have a precise internal system and mathematical metrics to judge each link. What we don’t know is how that system and algorithms works.

SEO experts build the rating scale of link value by using an organized list of signals along with some other metrics such as those below:

Ranking for Relevant Search Terms:

One of the most ideal approaches to decide how well Search Engines values a given page is to hunt down a percentage of the keywords and terms that a particular page targets (especially keywords in title tag and headlines). For instant, if you attempt t rank for the keywords phrase: “SEO Experts services in Singapore”, having websites that already ranked high for this keywords terms linked to you would give you a huge advantage in the race.

mozRank:

mozRank (mR) indicates how well-known a given site is on the whole web. Pages with high mozRank (prominent) scores have a tendency to rank better. The more links a website can earn, the more popular it gets to be. Links from reputable pages (like www.cnn.com or www.irs.gov) is more valuable to a page’s rank, thus its mozRank, than links from unfamiliar pages. A website page's mozRank can be enhanced by getting loads of links from semi-famous pages or a couple of links from exceptionally well-known pages.

Domain Authority:

Seomoz Domain Authority (or DA) is independent measure for queries, indicating how likely a domain is to rank for any given query. It is computed by examining the Internet's domain chart and analyzes it along with countless queries in Google.

Backlinks of Competitors:

By inspecting the backlinks of a site that has already earned high positions in Search Engines results for your targeted keywords or terms, you would gain important insights on how links and what kinds of links that helped them get to their current position. Utilizing tools such as Open Site Explorer, SEO experts explore more on these links and focus on targeting these domains in their own link building campaigns.

Number of Links on a Page:

According to the original PageRank formula, the presence of other links on a page can devalue that link when passing it around. Hence, earning links from a page with few links on is of more value than from that particular page but being linked intensively, ceteris paribus. The extent to which this is significant is still unknown (and in some testing, it has all the earmarks of being essential, yet not overwhelmingly so), but it's certainly something put your mind in when conducting link acquisition activities.

Potential Referral Traffic:

Links establishment should not always be focused on the Search Engines. Links that send high measures of immediate navigate movement not only have a tendency to give better Search Engines value to rankings, but also send targeted and potential guests to your website (the fundamental objective of any Internet marketing campaign). According to site analytics, you can evaluate that based on the quantity of visits/page views. In the event that you can't get access to these, you can use services like Google Trends for Websites to get a general view on domain-wide traffic at least. However, only take those results as your reference as these statistics are well-known to be fiercely incorrect on occasion.

Conclusions:

It requires significant investment, practice, and experience to help you feel familiar with these variables as they are some of the most direct indicators for Search Engines’ movements. Notwithstanding, you ought to have the capacity to figure out if your campaign is effective by utilizing your site's analytics.

Achievement comes when you see growth in search traffic, higher rankings, more regular Search Engines and surge in referring link traffic. If you don’t see any escalation in these metrics after a presumably successful link building campaign, it indicates that you need to either look for better quality link targets, or focus more on your on-page optimization.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts in Singapore, SEO experts services in Singapore

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How to build links (Part 2)

Link building is not only one of the most difficult pieces of a SEO's jobs, but also the most crucial element to success. There are several contributions to a successful link building plan. Those are creativity, hustle, and even funds available. There aren’t any two identical link building campaign as the link building methods one SEO experts choose mostly depend on their websites’ attributes and their own personalities. Below are three fundamental types of link acquisition.

• "Natural" Editorial Links

Those are links from other websites and web pages that naturally want to link to your content or company. To obtain these links, you do not need to practice any sophisticated SEO tactics. All you need to do is making your content worthy and attractive enough to make strong impression on others. 

• Manual "Outreach" Link Building

When SEO experts ask bloggers for links, submit their site to directories, or pay for any kind of listings, they are creating “Outreach” links. By clarifying to the link target why making a connection with them is in their target’s interest, SEO experts often creates a value proposition. A few illustrations are filling out forms for submissions to a website award program or persuading your thesis dissertation instructor that your report is deserved to make an appearance on a public journal.

• Self-Created, Non-Editorial 

A tremendous number of websites offer any guest the chance to create links through guest book signings, blog comments, forum signatures or user profiles. These kinds of links although contribute little to the whole link building campaign, but the more the better. Generally, Search Engines constantly decrease the value of the majority of these types of links. They can also take steps to penalize those websites that go after these links aggressively. Nowadays, these sorts of links are somehow classified as spammy links and should only be used with cautions.

The Power of Social Sharing

From around 2011, social sharing through Google+, Twitter and Facebook gradually increases its influence on search. Search Engines, and specifically Google, have started to intensively integrate social signals into their search results. Those social signals differ between two individuals. They may receive personalized results retrieved from their social circle on their social network accounts. These kinds of results were once hardly in top ten, but the social sharing influence has totally changed the game.

 

The potential of this trend is too big that Internet marketers have begun to reap the opportunity. They started to pay attention to expand their circles on social networks by sharing a lot of interesting information to grasp users’ attentions with the hope to be promoted in the search results. It is even more beneficial to have your content shared and praised by some of the highly influential “friends” in their circle.

However, social sharing is not the same as links. Although it is proven that shares through social networks do affect ranking to some extent, links building is still a more favored way to promote your content than any other techniques.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts services in Singapore

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How to build links (Part 1)

Search Engines to crawl the web through links - the path between web pages. Using sophisticated link analysis, Search Engines can determine the relationship between pages as well as well are those relationships. Search Engines have been have been utilizing links as the way they express their appraisal on a pages' importance and popularity ever since the late 1990’s. Search Engines had gradually mastered the use of links with complex algorithms to subtly evaluate websites and webpages from every perspective.

Links are indeed among important factors in Search Engines’ calculations, but not the only one. Even so, Search Engines experts still allocate a vast share of Search Engines’ algorithm to contribute to link-based factors. Search Engines can recognize the prevalence of a site or pages through the amount and nature of pages connecting to them. Besides, they can likewise investigate measurements like trust, spam, and power through links. Trustworthy websites always has the tendency to connect with other reliable sites. In contrast, unreliable sites can scarcely add links from reputable sources to their link profile. Some SEO experts even suggest that links are a highly reliable way to determine the legitimate documents on a given subject.






Links signals that Search Engines use:

Before initiate any link building plan, you need to understand the fundamental elements of links used by Search Engines, as well as how those elements contribute to the evaluation of links in the algorithms. Search Engines use links in numerous distinctive ways. We cannot really know all the links qualities set by the Search Engines, through analysis of patent applications, years of experience and hands-on testing; we can draw some decent assumptions on what is going in the real SEO world. Below is the list of significant variables that SEO experts consider when measuring links quality and linking profile of any website.

TrustRank
Spams are unavoidable when surfing the Internet. Some even claims that the enormous figure of around 60% of the web’s pages is spam. In order to set aside this huge amount of irrelevant and useless content, Search Engines construct a systems mainly based on the link graph to measure trust. Websites’ owners can boost this scoring metric of their sites by getting links from respectable sites. Universities, government websites and non-profit organizations represent examples of highly trusted domains.

Link Neighborhood
Spams links are mutual. If a website links with many other spammy ones, it is most likely that website is also one of that itself. By looking at the big picture of all links around one website, Search Engine can form a general idea on the “link neighborhood” of that website. Hence, it is of critical importance that you pay attention to both sites you link to and those that try to link to you.

Freshness
"FreshRank," indicate the practice of Search Engines that use the freshness signals of links to judge the current state of popularity and relevance of one websites. Link signals tend to deteriorate over time. You cannot stay popular forever by the consistently unchanged pool of links no matter how valuable those links are. Thus, it's compulsory to keep on the good work and continue to gradually add more useful links to and from your website. 

Global Popularity
The website with higher popularity will automatically receive larger number of linking request to them. One of the most popular website on the Internet nowadays is Wikipedia, which attract literally 1000's of diverse sites linking to it. Linking to reliable sites and have links with trustworthy influencers may help you earn the favor of Search Engines. The general idea is the more popular the better. 

Local/Topic-Specific Popularity
The concept of "local" popularity, first triggered by the Teoma search engine, suggests that links from sites within a topic-specific community matter more than links from general or off-topic sites. For example, if your website provides SEO expert services, getting links from reliable SEO forum would be much more helpful to rankings than links from off-topic like beauty tips sites. 

Anchor Text
Anchor text is one of the outstanding signals Search Engines use in rankings. If a website has a huge number of web pages linking to with a specific keyword, that website has a higher chance in getting ranked well for that targeted keyword phrase in thet anchor text. You can see examples of this in action with searches like "click here", where many results rank solely due to the anchor text of inbound links.

Social Sharing
Nowadays, social networks such as Facebook, Twitter, and Google+, etc. have been enormously famous for a majority of the world’s Internet users from a wide range of age. People now use them as one of the man way to share links about their favorite topics. Search Engines have noticed this trend, thus treats shared links from those sites a little differently. There are ongoing discussions among SEO experts on how exactly do Search Engines treat those social links as, i.e. how they adjust their algorithms to that trend. However, we do know the rising importance of social channels.

Sources: References from several reliable SEO forums and websites.

Tags: SEO experts in Singapore, SEO Experts services in Singapore

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Rank higher in Search Engines by focusing on user experience (Part 2)

Quality Content Measurements

1. Self-learning
Google Panda update in 2011 just totally changed the way it assess the nature of a site through changes in a few essential ranking algorithms. "Human" variable is analyzed deliberately, which help the Search Engines to hunt down "low quality" content site with a human-like psyche. This demonstration is carried out through the procedure of machine learning. At the point when the Search Engine is sure about particular thoughts of how human settle on a low quality site, it will transform its algorithm appropriately and spread that update to the entire Internet.

2. Web engagement
When you enter a query in to Search Engines, and they give back a couple of page results for you, they subtly watch your response to those pages. If you click the first link and hit back immediately to strive for another, then it suggests that you are not satisfied with first links. It is a component for Search Engines to assess their own achievement in serving you. They consider the "long click" seriously, i.e. the way that you stay in a specific page you click for a long enough time. With millions and millions of search queries from users, they do have a tremendous wellspring of reference to measure their performance in delivering you what you are looking for.

3. Linking PatternsLink structure of one website can be considered as estimation for popularity. For the most part, helpful and genuine sites consequently have a larger number of links than those of low quality. Regardless of how links analysis algorithm has advanced, this point of view stayed still. For a new website, the timing, source, anchor text, and number of links to the new site are all factored into its potential performance (i.e., ranking) for relevant queries at the engines.

Crafting Content for Search Intents

"Quality content makes all the difference" - You presumably hear this expression too often. Despite everything it still hold genuine. Search Engines highly and publicly favor websites with great content. Definition of “great content” is somehow vague and objective. Then again, helpful and intriguing can be a nearby portrayal on “quality content”. Every searcher enters the Search Engines with search intent: to learn, to buy, to solve, or to understand, etc. Regardless of what the aim is, Search Engines' definitive objective is to fulfill that request in the best conceivable way. Hence, if you want to “SEO” content for higher rankings, attempt to recognize and serve the clients' interest in the most satisfying way and you may see you some place on top. There are a few fundamental search intents:

Informational Searches
Informational searches include an enormous range of queries from finding out the local weather, getting a map and directions, or finding out more on Angelina Jolie. The common trait of those queries is that information gained is the sole intention. There is no further requirement in interaction of any kinds accept clicking and reading repeatedly.

Crafting creative and useful content to serve those intents is another issue to discuss. However, using appealing writing style and using examples, images and other kinds of multimedia tools is where you can start. Your reward is satisfied searchers who demonstrate delightful experience through engagement on your site or with links to it, which will certainly affect your rankings positively.

Transactional Searches
Normally you will think of transactional search is help identify a particular product provider, order and making payment online, and so on. However, transactional searches don't necessarily require any kind of payment like credit card or such. Signing up for a free trial account at SEO website, creating a Gmail account, or finding the best local SEO experts services in Singapore are all transactional queries. 

Navigational Searches
It is searching for the “correct” website URL. Navigational searches are performed with the intent of surfing directly to a specific website. In many cases, the searcher might not have the exact URL, so they use Search Engines as a mean to find their intended website.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts in Singapore, SEO experts services in Singapore

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Long Tail Keyword Demand

It is tremendous to be optimized for keywords that have a few thousands of searches a day. In fact, those kinds of keywords we just mentioned are only responsible for about 30% of the searches users executed in the Search Engines. “Long tail” search keywords are those that are accounted for the other 70%. Long tail keywords make up hundreds of millions searches that might be performed on the web a few times in any given day. However, putting together, they build up a huge demand for information via Search Engines. 

SEO experts point out that long tail keywords usually lead to better customer conversion rate as when people use long tail keywords to enter a site, they are more likely to purchase the products. A person searching for “SEO Experts” is probably just curious about that specific kind of expert, not that they need one. On the other hand, when someone searches for “SEO experts services in Singapore”, they may actually in need of one SEO experts on their hand.

 

The meaning of Search Demand Curve is a fundamental concept you need to grasp when you first started SEO. Above is the Keyword demand curve. This curve indicates that the small number of queries sending larger amounts of traffic alongside the volume of less-searched phrases that bring the huge amount of our search referrals.

Keyword Resources:

You can see these below reference sources and tools for more information on keyword demand and referrals:

• Google Adwords’ Keyword Tool
• Google Insights for Search
• Google Trends Keyword Demand Prediction
• Microsoft Advertising Intelligence
• Wordtracker’s Free Basic Keyword Demand

The most popular resource - Google's AdWords’ Keyword tool is a first reference to look into when you started your SEO keyword research. It not only recommends keywords and the accordingly anticipated search volume, but also foresees the expense that may incur when you run paid campaigns (PPC) for these terms. To determine volume for a specific keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. These indicate aggregate searches. The actual number of visitors you can obtain with these keywords will normally be much lower, depending on your ranking and click-through rate. Depending on your needs, you can search for other available sources or tools for keyword research that can work with more advanced data.

SEO Experts in Singapore

Sources: References from several reliable SEO forums and websites.

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