Seo experts in Singapore gained their SEO goal effectively in 2014, which places the ranking of SEO companies in Singapore to ones of the top of the worlds’ SEO. Do you want to know the tactics to get this achievement? No more secret, let’s learn more about Anchor Text and External Links for deeper understanding of SEO techniques.
Anchor Text – How important it is in SEO service?
Anchor text is a term referring to the clickable text with hyperlink that viewers see on your website. It will link to another site or document or location after being clicked. You had better carefully choose the most appropriate anchor texts in order to guide Google spider to your web and search engine identify users’ need and the topic linking to your website via the keywords.
On the web page, meta title, headings, surrounding text, tags and the anchor text are considered as relevant signals. Since anchor text contains keywords that are most frequently used to search on searching engine by users, it reflects the content of web page the hyperlinks point to. Such key words on anchor text can affect the ranking of your page. For example, you are writing a blog of music stars and want to link this article to other articles related to this news that were written and uploaded before. The anchor texts here are some keywords of the news and mention the key information of this new. By using hyperlinks and point this block of text to the relevant landing page, you can identify the appropriate additional pages and query them.
So, if there are many backlinks to your page with the keywords in your anchor texts, your page will be boosted to top ranking by search engines. That’s why many pages now try to insert “Click here” , “Continue” or “See more at” to link readers to their related concern while reading the article.
Many SEO experts Singapore make an experiment of counting up the anchor texts on one page linking to a particular landing page by using hashtags to connect the anchors on landing pages. There are some common types of anchor text: zero anchor text (not aim at a particular link value), “naked” URLs, exact match anchor text, partial match anchor text and hybrid anchor text (which is highly recommended).
External Links
External links will point to another domain, which SEOers believe to be the most important factors of the ranking. It’s important to evaluate your current anchor text and backlinks from your link partners as well as having other anchor texts link to either your website homepage or to internal pages of your site. Make sure your anchor text both pass link juice to your homepage and inner pages in order that these pages receive link juice at the same time.
Google introduced PageRank (an algorithm), which consider External Links a vote to any boost the popularity of any websites receiving as more external links as possible. External links should be focused on only appropriate web page instead of many pages of the same website.
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