Tracking SEO status is critical to maintain a successful search program. There are many SEO health metrics which help you track daily or weekly. They will give you a starting point for investigating the cause of performance decreases and find how to resolve it.
1. Direct Traffic Changes
Many users find out website through organic search, after then they come back direct. A lot of Search traffic is counted as direct traffic in analytics because the http referrer data is not passed on — especially with mobile devices. You should set up a weekly custom alert in Analytics to email you if there is a 10% or more rises or drop in direct traffic over the previous week.
