Tracking SEO status is critical to maintain a successful search program. There are many SEO health metrics which help you track daily or weekly. They will give you a starting point for investigating the cause of performance decreases and find how to resolve it.
1. Direct Traffic Changes
Many users find out website through organic search, after then they come back direct. A lot of Search traffic is counted as direct traffic in analytics because the http referrer data is not passed on — especially with mobile devices. You should set up a weekly custom alert in Analytics to email you if there is a 10% or more rises or drop in direct traffic over the previous week.
2. Page Load Speed
Your visitors will be disappointed if they have to wait for loading page so slowly. Page load speed plays a very important role in SEO performance. If you do not remember to check, you should set up a daily automated alert in analytics. Set up another alert if a page exceeds XX seconds.
3. Campaign Traffic change
It’s a good way to set up a custom alert in analytics to email you if there is a 20% or more increase or decrease in campaign traffic over the previous week. It will help you overview your Campaign traffic to adjust.
4. Mobile Device Usage
HTTP referrer data is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested. By checking the referrer, the new webpage can see where the request originated. It is passed on less and less with mobile browsers as well as some desktop browsers. After that, you can measure ROI of SEO programs with the increase in mobile search usage.
5. Crawl Errors
The Crawl Errors page provides details about the URLs that Google could not successfully crawl or that returned an HTTP error code. This tool can also tell you if someone is linking to your site, but placed a bad URL in the content. Change your email settings in GWT to email you about issues.
6. Keyword Rankings
Most of SEO team knows that keyword is very important to rank on Google. If your keyword rankings go down, you will lose traffic. If you lose rankings, you should review your keyword strategy or investigate the possibility of a penalty.
7. Security Issues
If malware is detected on your site, the Security Issues tool will announce you. Search engines have many measures to protect users from malicious websites. It is an important tool for you.
8. Bounce Rate
Bounce Rate can show you a wealth of information related to the health of your SEO program including: irrelevant content, irrelevant keyword targeting, slow page load speed, Meta data.
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Source: Retrieved from various reliable SEO websites
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