SEO, content marketing, video strategy, advertising campaigns, email marketing, PR and media relations are separate areas but all have this common trait: Each of those can bring more value to a link building campaign if we know how to take advantage by selecting and combining them in proper ways.
The purpose of practice is to maximize the number of the audience for each piece of content to increase opportunities for building links, share and promote participation on-site, thus drive more traffic to your site. In return, SEO will help other channels hit their target, whether it is building brand awareness or maintaining potential customer. Those are the mutual benefits of all parties involved.
Here is how you can proceed with your content:
Begin with the basic concept:
Usually, people will begin the process by looking at each channel one by one once. It is a dangerous practice as you may fall into the “do it all” trap. You will see that every channel would have its own power, which will definitely confuse you of which one to choose. You may end up trying everything and be overwhelmed when constantly have to think of new ideas for every channel. This enormous workload would restrain you from paying close attention on other jobs. Moreover, you may not have the flexibility to brainstorm freely to assess the true potential of each field.
For achieve desirable results, we have to start with different approach. We need to start by remembering the audience, reviewing goals and think of your concept your objectives. Ask questions such as “Who are my audience?”, “What do they like?”, and “What is the most effective way to reach and keep in touch with them?” After that, you may think of which means is most suitable to incorporate to your content SEO plan.
Make adjustments:
Below is the list of what you can use in your content SEO campaign:
Landing page is where the content is stored - you will need a site that can get useful links for SEO.
Video - you can push content through video marketing efforts
High quality content or infographics - they can not only make your site more attractive, but also make the content more available and easily shared in Pinterest and on Facebook.
PR - compelling content with unique infographics can create an interesting social network playground. You can add videos or landing page to strengthen that playground’s attractiveness.
E-Blast Content - e-mail is not just a means to share, it is also designed to bring more value to your audience.
Social Media - this is a big driver of the share, so it is a great mean to increase the ability to get the link.
Blogger and the influencers - the participation of prominent blogger and influencers who have huge impact on their followers is of huge potential. Imagine when they are pleased with your content and share it with their audience. You may not only get a link from them, but may also gain a lot of potential links (and conversion) from the bulk of their audience.
The budget for the campaign - This content is designed to engage your target demographic.
When you have come up with some plan, try to make variations of it and choose the best applicable and efficient one.
Sources: References from reliable SEO forums and websites.
Tags: SEO Company in Singapore
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