What is SEO as a profession? Why it becomes so attractive and how you can learn to do a job with such high demand.
SEO - Search Engine Optimization: SEO is the use of keywords, code and structures aims to increase the ranking of the website so that it is displayed higher in the search results of the major Search Engines like Google, Yahoo, Bing!, etc. SEO is a form of SEM (search engine marketing: marketing through Search Engines). If marketing strives to deliver products directly to consumers, SEO are used merely to increase the likelihood someone clicking on "links" of their website. That is the reason why SEO is considered as a natural method or algorithm-related method of Internet marketing.
Most businesses rely on SEO for their online business
Except for household business model, all businesses, regardless of how big they are, prefer to adopt SEO techniques to make their website attractive to the reader (client) - who is looking for their products or company. It is important, your website have great any way, but if no one visits, it did not bring any benefit to the business. You can provide an almost product will change the lives of clients and even at a bargain price, but probably will not sell a product because your website is not shown on the first page second or the popular search engines. Most Internet users will not see the next page of search results before they try a different combination of keywords.
High demand for expert SEO
Currently the demand for SEO skills is very high; this is truly a happy sign if you decide to start your SEO career. In the scene where experts in Singapore and all around the World are facing unemployment due to the economic downturn, yet companies worldwide are still actively looking for skilled employees to do SEO. SEO experts in Singapore can yield an annual income above S$50000, while those who work freelance SEO, they can even earn higher salary. If you are employed as an independent SEO consultant, you will have a flexible choice of working place and hours without reducing work efficiency. Depending on your personal needs and goals, working in the SEO field will allow you to arrange working schedules, part-time or full-time with the employer without so many stringent rules.
Training and experience is the key
To become a successful SEO, you must search for the suitable training materials. While many people believe that just looking for a few key points such as the Google Keyword ranking tool is enough, there are actually a lot of other issues to attend to. Without training and appropriate exercise, all your efforts will be much less effective. Remember, there are many people who have experience in this field and you need to learn the modern and most efficient tactics to satisfy the requirements of professional clients. Once you have the necessary skills of a professional SEO, you need to immediately apply new knowledge and build a valuable experience system to share with customers (or your employers) and make them believe that you will add value to their projects.
Sources: References from several reliable SEO forums and websites.
