These following elements are some of the prominent factors that can influence your mobile optimization efforts.
1.Mobile-friendly web design
The search results for one particular keyword phrase is not identical for mobile search and desktop search. Thus you should use responsive web design structure to modify your website to make its display properly fit into any kind of devices that can support online search. Nowadays, along with impressive design and SEO support, one of the top concerning features of a newly released Wordpress theme is its responsive feature. As customers tend to resort to using familiar products, they have a tendency to come back to one website for more information if they get acquainted to its interface. Imagine that the layout of your website on mobile small-scene display is too varied from the original desktop version, then the customer would likely to skip your website the next time they enter via mobile.
Another incentive for you to put more efforts on your mobile optimization plan is from Google. Google have officially announced the “mobile friendly” label on search results for websites that are developed with mobile friendly criteria, i.e. responsive, on May 11/2014. The new Google search algorithm customized for mobile devices’ search purposes is forecasted to be released within 2015, demonstrating Google’’ high expectation on mobile search improvement from web developers. Hence, it is safe to say that Google would somehow favor website with responsive design, rather than those that are too conservative.
2.Loading speed of web pages
The ideal time for a site to fully load all of its on-page elements is no longer than three seconds. Google always prefer site with high loading speed to those that are not might partly due to overwhelming growth of mobile search. Searchers would be even more impatient when using a small screen like their mobile phone to search for information, they demand the right results instantly. Moreover, you can limit the use of flash and JavaScript to enhance your site’s loading speed, which also an important factor to better optimize for mobile search many mobile models do not support incorporated flash and JavaScript.
3.Say no to Pop-ups
The common fact about Pop-ups: whether they are on mobile or desktop, no one wants them. Pop-ups only bring inconvenience to readers, especially when they do not have spare time and do the search for urgent matters. The appearance of pop-ups is unnecessary in any case and will badly affect the conversion rate of your website if letting them show up too much.
4.Create a separate sitemap for mobile phones:
Creating a particular sitemap dedicated to mobile phones is essential. If you use WordPress plugin, there are many plugins designed to support this process. For example, you can use Google XML Sitemap to create sitemap for your mobile edition.
Submission of Mobile XML Sitemap to Google
In addition to the factors mentioned above, to successfully optimize your site for mobile search, you also need to comply with the general principles on-page and off-page SEO. While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (in a positive way) search engines can be to mobile friendly web design nowadays. Another thing to keep in mind: make your content valuable is also a way to optimize for mobile search, not directly but effectively in long term.
With these specific criteria mentioned above, we hope you can grasp the general idea on the mobile SEO in 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services 2015, do not hesitate to reach us at +65 6659 2659!
Sources: SEO trends 2015 - Mobile SEO
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