What Is SEO / Search Engine Optimization?

Search Engine Optimization (SEO) is a combination techniques and tactics of internet marketing strategy to improve the ranking of a website or web pages specifically in the search engine results pages (SERPs) of major search engines. For now, Google is the most popular search engines that everyone focusing on optimizing.



SEO method are composed of, but not limited to optimizing website (Impact HTML source, structure, layout and contents, including text, images, video or other multimedia that users see or interact on the website) and building useful links within the site (internal links) and from reputable external sites (inbound links) to the site. The process would put influence on the search engines reference on the site it choose to display when Internet users choose the most appropriate site to serve the search on the Internet with a specific keyword queries and users are asked to put their search.




SEO is regarded as one of the most effective solutions to online marketing strategy today. How sale websites appear first on major search engines depending on several factors. The list of factors is strongly affected by changes in search engine’s ranking algorithm. However, numerous SEO experts propose these following factors for their constant importance to SEO plan:


Create natural links from other reputable websites to your website.

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Exclusive website content


Optimized structures and other factors of the website


Website reliability


Domain age

These factors are for reference only, as the algorithm of search engines changes, you have to change your SEO plan accordingly. Knowing the factors that help your website rank higher, you will be able to push to the top of the search engines with appropriate solutions.

Source: Consolidate from many SEO resources.