Tips for writing SEO content

There are various elements contribute to the success of an Internet marketing campaign, or a Search Engines Optimization campaign specifically. High positions in search results for target terms can be maintained by optimizing these factors: user experience, site structure, ALT tags on images, site maps, etc. Among those factors, content had been and still are considered the most influential factor affecting the ranks of one website on Search Engines results pages. However, the old-fashioned kind of content such as stuffing keywords or copying from other sources has been outdated and no longer works in the modern SEO world. Hence, we offer you the following tips of conducting the kind of content that can rule the SEO world and please both your users and the Search Engines, thus help you achieve your ultimate goal: rank top on Search Engines results pages. Those tips are, but not limited to:

1. Write for readers, optimize for Search Engines:
In the modern SEO world, even the Search Engines do not want to read the obvious and crappy SEO content, let alone your readers. So first be original and interesting if you want your users to stay on your website. Then help the Search Engines to find your content.

2. Avoid keyword density and keyword stuffing:
There has been a time when keyword density was exploited intensively by those who claimed that they are mastering SEO techniques. Yet there has been to indicators from Google or any Search Engine that keyword stuffing can contribute to your SEO campaign in any way. Hence, do incorporate your keywords into your content, but put them in naturally.

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3. Put related keywords phrases variations and synonyms into your content:
This tip is to support the preceding one. Try to make your integration of keywords look natural by using variations of your keywords instead of carelessly insert them into your content.

4. Use tools to find long-tail keyword variations that you can blend into your content:
Find the related keywords of your targeted ones by putting your keywords into Google Search Engines after “~” mark. Google then would show you a list of suggestions that it see related to your keywords. This practice will increase the relevance of your content.

5. Write content with quality:
More and more evidences point to the fact that when you put more effort in writing long and useful contents, your articles will naturally be shared more by your readers. But do remember not to write long content just to please Search Engines. Be focused!

6. Remember to use long-tail keywords:
Long tail keywords are used to target high quality low competition sections.

7. Write content that answer’s common questions from prospects:
Anticipate the questions your potential customer may face and try come up with creative and useful answers to those questions. Moreover, you may try to exploit the advantages of long tail keywords by your answers.

8. Get your content noticed and shared on social networks:
The more shares your content get, the more relevant the search engines evaluate it. Do make content recognized on social media platforms and guest blogs.

9. Pay attention to your Google+ profile:
Don’t underestimate the potential power of Google+, especially its new Author Rank feature, to SEO. Set up your Author Rank on Google+, start to boost your authorship to each articles you post. Hence, you can claim your ownership on your content regardless of where you post that content. Google do appreciate the originality of each piece of content.

10. Pay attention to title tags and meta descriptions:They are the first thing a new searcher gets to know about your page. Don’t underestimate the power of first impression.

While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (positively indeed) Search Engines can be to creative and focused articles, as well as regularly updated web content.

Sources: References from reliable SEO forums and websites.

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