Link building is not only one of the most difficult pieces of a SEO's jobs, but also the most crucial element to success. There are several contributions to a successful link building plan. Those are creativity, hustle, and even funds available. There aren’t any two identical link building campaign as the link building methods one SEO experts choose mostly depend on their websites’ attributes and their own personalities. Below are three fundamental types of link acquisition.
- "Natural" Editorial Links
Those are links from other websites and web pages that naturally want to link to your content or company. To obtain these links, you do not need to practice any sophisticated SEO tactics. All you need to do is making your content worthy and attractive enough to make strong impression on others.
- Manual "Outreach" Link Building
When SEO experts ask bloggers for links, submit their site to directories, or pay for any kind of listings, they are creating “Outreach” links. By clarifying to the link target why making a connection with them is in their target’s interest, SEO experts often creates a value proposition. A few illustrations are filling out forms for submissions to a website award program or persuading your thesis dissertation instructor that your report is deserved to make an appearance on a public journal.
- Self-Created, Non-Editorial
A tremendous number of websites offer any guest the chance to create links through guest book signings, blog comments, forum signatures or user profiles. These kinds of links although contribute little to the whole link building campaign, but the more the better. Generally, Search Engines constantly decrease the value of the majority of these types of links. They can also take steps to penalize those websites that go after these links aggressively. Nowadays, these sorts of links are somehow classified as spammy links and should only be used with cautions.
The Power of Social Sharing
From around 2011, social sharing through Google+, Twitter and Facebook gradually increases its influence on search. Search Engines, and specifically Google, have started to intensively integrate social signals into their search results. Those social signals differ between two individuals. They may receive personalized results retrieved from their social circle on their social network accounts. These kinds of results were once hardly in top ten, but the social sharing influence has totally changed the game.
The potential of this trend is too big that Internet marketers have begun to reap the opportunity. They started to pay attention to expand their circles on social networks by sharing a lot of interesting information to grasp users’ attentions with the hope to be promoted in the search results. It is even more beneficial to have your content shared and praised by some of the highly influential “friends” in their circle.
However, social sharing is not the same as links. Although it is proven that shares through social networks do affect ranking to some extent, links building is still a more favored way to promote your content than any other techniques.
Sources: References from several reliable SEO forums and websites.
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