SEO expert Service applying WordPress

According to SEO experts Singapore, WordPress is the most popular tool for millions of people in the world to create blogs or websites. Since it’s quite SEO friendly with simple URL structure, it turns out to be the most recommended platform for anyone new to managing a blogging site. In addition, SEO expert company tends to make use of WordPress as a great tool for their SEO tactics.

What is WordPress?

Content Management System (CMS) and web publishing platforms are crucial to SEO and WordPress is the most commonly used CMS platform for company websites, blogs and E-commerce in the world. There are some of the top ten websites operated by WordPress such as Mashable, TIME, Marketing Land, etc. It takes a long time to gain today’s popularity and trust from internet users.

“WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPLv2 (or later). It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product. We hope by focusing on user experience and web standards we can create a tool different from anything else out there.(refer to WordPress.org/about)

Benefits of using WordPress

There are many reasons that make WordPress the first option for SEO experts to choose for a website. Let’s have a look at the following SEO benefits when you use WordPress as the followings:

Easy to edit content: As you all know, content plays a very important role in the ranking of website in search results. WordPress platform allows adding and editing content including new pages, blog posts, images, etc on a regular basis quickly and easily. Even when you don’t have much experience using it or lack technical background, you can use the basic function of WordPress to publish new blog post.

Customizable permanent links: The permanent links decides how your URL look and it should be adjustable. WordPress supports you by customizing the URLs quite easily, which is significant from SEO perspective. By customizing the URL, SEO can edit and insert some relevant keywords and make it easier for search engines to identify the keywords and your post will be ranked higher.

Plugins: There are thousands of free plugins from WordPress for SEO. You just need to select an appropriate plugin for your post, for instance SEO Yoast, which guarantees the development of website with SEO best-practice once it’s launched.

Create Categories and Tags: Categories helps you to manage the content and make new readers find their target posts quickly. In addition, readers can easily choose a list of subjects or products based on the categories. Tags allow you to collect keywords that can describe the blog post and they can be found at the end of the article. Also, these tags help search engine index better.

RSS Feeds: You can build RSS Feed of your content to spread the word and gain backlinks to your website, which is crucial to SEO and helps your SEO rankings. So, why not WordPress that you can gain so many benefits?

Conclusion

These are the top reasons why WordPress attracts the majority of users all over the world to start their blogging. People have chances to enjoy more comfort and find it simple yet effective to use, especially you don’t need to spend time learning to use WordPress and a good foundation of informatics. If you’re looking for trustworthy and SEO friendly blogging platform, don’t hesitate to use WordPress as the beginning.

-Source: SEO expert service using WordPress

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SEO expert advice: Black hat societal media hurts SEO

According to SEO experts Singapore, black hat social media is one of the matters of concern of online spamming in the SEO market. It is all about improving a website’s rankings in search results in an illegal way and violating the regulations of search engines. After releasing new content on site, you want to gain adhesion from social media without having to wait for a long time. As a result, you pay for the number of shares, comments, likes and retweet, which is known as black hat social media. And, you had better know that this aspect of SEO does harm your business.

What is black hat Social Media?

“Black hat” is a terms referring to a type of hacker. Hacker is the person who maliciously violates computer security for some reasons to gain personal benefits. According to SEO experts, “black hat SEO” refers to SEO’s techniques and strategies that are applied to improve search engine rankings in a way that violate the search engine guidelines and terms of condition.

So, black hat social media is similar to black hat SEO in terms of attempting to make use of social media websites for personal gains by using methods not belonging to guidelines of social media websites. Brandon Utley gave the definition of “black hat social media” as

“any techniques that are essentially designed to game the system, which means going against the terms of service or accepted as the best practices of a network”.

Typical instances of Black Hat Social Media

Paying for fake Facebook followers / likes / subscribers

Paying for fake Twitter followers/ subscribers

Buying fake Youtube subscribers

Hiring click farms to increase likes and followers

Using program s follow and unfollow subscribers

Using fake accounts to post positive comments on your own pages but leave negative comments on competitor’s social pages.

Here are some examples of black hat social media. In fact, there are many other ways you can come up with to make impact on a business for specific purpose.

Bad effects of black hat social media

Any practices are abused will not gain high signals in search engine rankings as being claimed by Google. It may happen to make everything quick at the initial stage but consequently end up losing all after some time.

Google doesn’t regard social signals as a major and direct part of its algorithm, but they still make impact on SEO. The reputation of social media account will be corrupt and become notorious and then eventually destroyed if it is abused by black hat approaches. Let’s have a look in detail some examples of its influence on SEO:

Buy / use Bots to generate fake followers, likes and shares: these accounts don’t pay attention to the quality of products and services when falsely like or share the information on social media network. As a result, since boats are intelligent enough to realize the abnormality to figure out the user performing any illegal things and end up with blocking the ID.

Create fake accounts: users tend to leave negative comments on competitors’ pages or some activities on the post being shared, liked, commented or tweeted. However, those won’t gain you any benefits as fake accounts give bad impression on the profile.

What is the solution to fight against Black hat Social media?
Depending on the social media site, there are many ways illegal activities cause harm to SEO and solutions to control them.

Mark/Report as spam: Most of social media sites have this function. Or, you can report spam to Google via “Webspam reporting form”

Contact site owner: Anytime you need support from company’s legal department of website, make legal claims and send to them.

Conclusion

There are still many individuals apply the out-of-date techniques to increase rankings in search results, but they didn’t realize Google always update their algorithm to keep alert. Once it is done, there will be bad impression on your profile and your business as well. Contact SEO expert companies for further consultancy.

-Source: SEO expert advice: Black hat social media hurts SEO

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So how exactly does Social media marketing influence WEB OPTIMIZATION?

According to SEO experts Singapore, social media marketing and SEO strategies are share the correlation. Those strategies concentrate on creating an attractive identity that interests the visitors. As being mentioned in the previous post, Cutts stated that social signals from social media just stay associated with the page ranking, not the play the role as the causation. There are certain influences from social media on building your brand and increase website traffic. Google doesn’t directly take social signals into account and the ranking algorithm. However, it doesn’t mean you ignore social channels or slow down your social marketing efforts.

Consider the impact of Social sites on SEO

Don’t rely on social links to boost your search rank

Have you ever considered if Google regards links published on social pages as credible backlinks? When your content post goes viral on Twitter, do new links improve the search ranking of that post? According to Brian Honigman, Marketing Consultant, any URL pointing to content on Facebook, Google+, Twitter, Youtube or other social networking pages will support search engine to rank the keyword phrases on such sites. SEO experts Singapore believe that the authority of social account doesn’t affect the ranking of pages on search results but those links on social sites are considered as credible backlinks and able to influence a page’s rank.

Your profile on social pages is ranked

Put more effort to creating well-organized profile with the most effective keywords as it will influence the content of your search result with no doubt. When you search for brand names on search engine, information of your profile on social sites is often located among the top results in the list.

Make use of Social Media as search engines

Now, think back when you go to Youtube, the first thing to do is the type the keywords and look for clips based on the results. This means social media channels are also a new SEO. For example, posting the content on Pinterest and Instagram with using hashtags and appropriately categorizing their pins will make you more visible. In addition, people tend to look for your company’s official Facebook Page and Youtube, Google+ to check out and do a quick search to see what kind of presence you have on each chanel.

Social media practices that boost SEO

Gain more and more followers: The number of followers and connection with your social media profile has considerable impact on your ranking in terms of the more organic followers your site has, the higher ranking you gain. Make sure the following must be built organically because Google will check the quality of your followers.

Encourage external inbound links: The more varied links you gave, the more authorized you are. So what is the tip to attain? Your content must be high-quality, informative, useful and authoritative enough to attract links. Considering this aspect, social media serves the role of a broadcast channel.

Let SEO experts optimize your post: Google always prefers popular social media updates to place them in top sections of SERPs. Make sure your posts are optimized that it get chances to attain such position.

Are you in concern of your web’s ranking? Or do you think of boosting SEO via Facebook Page? Contact SEO Expert Singapore at +65 6681 6508 for accurate diagnosis and boost your page ranking

-Source: How Does Social Media affect SEO?

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SEO expert tips: What to be able to learn all about Facebook SEO?

According to SEO experts Singapore, thanks to the appearance of Facebook, businesses now focus on online marketing as well as branding via this social networking site. Nowadays, Facebook Pages become more and more essential to online business and one of the tactics to boost SEO expert service. Results on search engine no longer limit to website, Google+ and Youtube only but also include Facebook Pages. Frankly, Facebook is now an expert marketing tool for SEO doers to master and provides more opportunities for you to gain traffic.

How does Facebook work for Google?

The first point to keep in mind about Google SEO is its algorithm and methods to index the social networking site you’re about to use. The popularity of social content considered as ranking factor on Google is also a signal to count in. SEO expert company in Singapore always keep their mind alert to Google restriction and regulations in order to ensure the effectiveness of their SEO technique.
There is a correlation between search ranking and the quality of content of that page that gets shared. Google indexes Facebook pages counting on the number of likes, shares of content on that page, which is the reason why the page administration tries to gain as many Likes and Shares as possible. However, there is still an argument Google results aren’t affected by Likes on Facebook post (according to study by Stone Temple Consulting’s investigation).

Facebook is a powerful tool to get more fans, followers and control the number of users who want to get notification of your activities. You totally can get in touch with customer more regularly thanks to the constant reply to comments on the post. Keywords related to products or services are also counted by Google as users will find out Facebook pages of the keywords they are looking for on Google search results.

Tactics to boost SEO with Facebook

Firstly, content should be shareable, attractive and informative enough to encourage the number of likes and shares. Search engines will automatically combine the social signals with their SERPs.

Secondly, customize your Facebook URL in terms of choosing the best username of your Facebook Page as the best URL together with Page name. Your brand and service/ product keyword should be included in the name.

Thirdly, fill in all of essential information in “About” concentrating on the keywords that have been researched from Google SEO Playbook (for e.g). in addition, use “Info” tab to include more important keywords, texts and links on your Page.

Lastly, keep your Page connected with all of current website and social networking Sites. You can get more inbound links via Facebook Fans.

It is not simple and in a flash to create and expand your Facebook Page. On the contrary, you need careful planning and consistent execution to improve the growth rate, which can’t be done without the support from SEO expert service. Search Engine will do the job as to bring you more customers and traffic beyond the expectation of the number of fans connected to on Facebook community, but expose to users without a Facebook account and one are using Google, Yahoo, MSN, Bing or any other search engines to search for the keywords.

Are you in concern of your web’s ranking? Or do you think of boosting SEO via Facebook Page? Contact SEO Expert Singapore at +65 6681 6508 for accurate diagnosis and boost your page ranking.

- Source: SEO expert tips: What to know about Facebook SEO?

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SEO expert tips: SEO advantages of Blogging

Are you looking for solutions to boost your SEO expert service as to improve website’s rankings in search engine to drive organic traffic? If yes, then writing blog is your answer. Why don’t you spend a little time looking at the information below to understand why blogging is essential to the improvement a SEO expert company?

A well-rounded SEO strategy entails keyword research, website optimization, content generation, backlinking and more. However, one surefire way to get search engines to notice you is, you guessed it, a blog. Adding a quality blog to your website is a fantastic way to gain organic traffic to your site.

What is SEO?

Search engine optimization (SEO) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO , from the words on your pages to the way other site links to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engine understand.” (According to Moz.com)

What better way to provide frequent content than with blog posts? So, how do blogs achieve this marketing miracle? When done right, a business blog helps to optimize your site for both humans and search engines, and bring them both to your door. Let’s have a look at the followings benefits that SEO expert Company Singapore gains thanks to high-qualified blogging:

Fresh content

Both readers and search engines reward fresh content with repeat visits. From a search engine perspective, that means your site can be crawled more frequently, allowing your new content to become searchable more quickly. Fresh content is also indicative of a more authoritative web site. Make sure you regularly update your website and keep it up-to-date with current trends in the media. This will not only give your site more relevance but will also widen keyword searches and produce more traffic by offering a great variety of content.

Internal linking

You can decide where to place the anchor text and set up when link your blog post to your website. If this is done correctly, internal linking helps the search engine understand what is on your site and take note when you link a key phrase in your blog post to the target page on your website related to that phrase. Make sure that your website is properly linked between pages to maintain the efficient accessibility of information and allow search engines to navigate from page to page, which helps to access and store data. In case they don’t have the access to pages, they are essentially non-existent and won’t show up in Search Engine Result Pages. (SERPs)

Social Sharing

Social signals are playing an increasingly influential role in search engine results. Blog articles offer fresh, original content that can be shared, endorsed and commented on in the social sphere. Connect your blog to your social media accounts to give your website another “hook” for search engines to snag. Use search terms in your meta descriptions and titles to ensure that your search engine optimization through social media listings is increased as well.



Then, where to get started? According to SEO experts Singapore, the most recognized blog platform is WordPress. You don’t have to spend much time setting up and there are thousands of free themes that can quickly be modified to suit your needs and corporate brand.

Source: SEO expert tips: SEO Benefits of Blogging

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SEO expert method - Benefits AND Tips Associated with SEO Pinterest

According to SEO experts Singapore, Pinterest has become one of the fastest-growing and most popular social networking sites. Like other more established networks such as Facebook and Twitter, Pinterest lets business owners and individuals post, share and spread all types of content. This is a significant benefit for professional SEO service as it offers many unique tools to boost SEO when a SEO marketer makes use of the Pinterest platform.

As you all know, Search engine optimization (SEO) is an extremely important component of any marketing strategy on social media. Pinterest members spend more time and money shopping frequently than of any other social network. There are lots of great opportunities that a successful Pinterest Pin can promote your brand. However, in order to get your products known, shared and loved on Pinterest, you have to learn about Pinterest’s effect on SEO expert service and tips to master it.

What is Pinterest?

Pinterest is a social photo sharing website that has also been described as an online pin board. It helps you to curate content in form of a “pin”. Users can create a board with a couple of pins which is usually called a “Pinboard”. Its more than 10 million registered users, over 2 million of whom log in every day, “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also share their pins on Facebook and Tweet them.

Pins are not limited to web pages alone, you can pin media content such as images and videos. As of this writing, Pinterest is one among the top 10 social networks, consequently making it an inevitable social media.

Benefits of SEO Pinterest in your web presence

Firstly, content on Pinterest is being crawled and indexed by Google, which accordingly influences your SEO ranking. You can optimize Pinterest Photo comments with important keyword phrases for pinning of an organization or optimize photo descriptions for original published image files.

Secondly, all images pinned to a board have links back to the original published source, which can provides referral traffic as well. You can post your product and service images and videos but be careful of the “self-promotion”. Instead, you should get audience certain value by sharing quality content relevant to their interests and worth liking, commenting on, and re-pinning.

Thirdly, Pinterest is yet another web presence point. Simple as that. Just likeFacebook, YouTube, Twitter, LinkedIn and Google+, Pinterest has gained enough momentum and significance that excluding it any longer may negatively impact your web presence compared to your competitors.

Lastly, Pinterest provides yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1’s, and now Pins) which are factored into Google’s and Bing’s organic search algorithms.

Some Tips to increase your SEO with Pinterest

Unique content

Like many other social networking sites, content is an important element that decides the traffic and bounce rate of your site. Hence, successful Pinterest SEO strategy will be able to create content that makes readers share. Also, if people find your content informative and helpful, there is more likelihood they will follow you.
Write strong description

Ensure the description is filled with searchable keywords that describe the product or page. However, don’t make it look like spammy content since the description serve as captions. Don’t use hashtags which is meaningless to Pinterest.
Set up rich Pins

Like Twitter Cards, Rich Pins are solution to pull structured data from your site and display it on Pinterest. Various types of Rich Pin decide the price and availability for a product, ingredients for a recipe or address, phone number and maps for a place. Such content will rank higher in Pinterest and turn out to be visible in Pinterest users’ feeds and therefore has a higher click-through rate.

Build up followers

If your content is remarkable enough, you will notice other users are following you. Building a following is an essential part of any Social media SEO expert strategy. Try to pin other posts, comment and like them, which is a great chance for the original author of that post to follow you. In addition, you can create different Pinboards and get more visitors to your board, then consequently they land on your site.

There are lots of ways to increase SEO with Pinterest, but all of those tips shared above will be the basic to your SEO Pinterest starting. Hopefully your SEO result will improve significantly after applying our guides.

- Source: SEO expert technique : Benefits and Tips of SEO Pinterest

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Effect of Tag Cloud from SEO expert service

According to SEO experts Singapore, newbie to blogging can understand that tag clouds are typically found on the sidebar of a website. They create a visual image which represents the most popular content based on keywords most often used. The more a keyword is used throughout a site, the larger that tag will appear in the tag cloud. Internet Marketing is larger than all other tags, letting you know at a glance what the main focus of the website is about. Simply put a tag cloud is a grouping of keywords which are external hyperlinks on your site.

Definition

A tag cloud is a small summary of tags used throughout your website and can be implemented for several reasons: as an alternative navigation, to provide a quick overview of the website, article, pictures,… and an attempt to give the SEO (search engine optimization) a boost.

Using tags cloud, users can easily see the most used tags from the visualization used in the cloud. While categories can be more general, tags are more specific keywords and they can accurately describe the content of website. There are pros and cons of using tag clouds in SEO technique. Some agree that it has great benefits to SEO effort and the Google Spider trust it to go through content on your blog, while the others dismissed it.

Positive or Negative Effects?

Tag cloud leaves a big question and a controversial topic that there has been no conclusion so far. It has both positive and negative impacts on SEO effectiveness simultaneously. Tag Clouds are ideal to create extra internal links on your site which is the main factors of SEO, but they can look like you are stuffing the keywords due to the big number of links stuffed together as well as their randomness. A small tag cloud won’t hurt but can help a little bit. However, a larger one will hurt your Page rank as it look like spam. In terms of SEO advantage, it makes your website/ blog rich of keywords and can be navigation tool that visitors use to navigate through different keywords of interest on your site. Tag cloud can provide your blog visitors with good information about the most frequent on your blog, which means you have more content related to particular ones.

Matt Cutts concludes that tag clouds are very dangerous for SEO given their impact on keyword density and link bleeding. I find this very interesting because they can be, indeed, VERY valuable for our blog visitors. In addition, Google always maintains that what is good for the end-user is good for SEO expert service. Well, in this case, Matt is clear that Google is currently no good at understanding tag clouds. Best to not use them or use extreme caution when you do.

So, what’s your opinion? Let’s watch the video below to know his conclusion in detail.

-Source: Effect of Tag Cloud on SEO expert service

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